This document discusses conventions of the horror genre. It notes that horror aims to create a sense of fear in audiences by focusing on dark or evil forces. Common themes include hauntings, murders, demons and ghosts. Narratives typically involve heroes facing evil characters or spirits and surviving to defeat them. Settings are usually remote, dark places like forests and abandoned homes. Characters include protagonists, villains, teens and possessed children. Examples like Insidious and The Woman in Black are provided that follow these conventions through their characters, settings and use of fear.