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OUR TARGET LEVEL : GREEN B-A
To reach our target we must complete the following :
Title page                     Mittel’s theory
Level checklist                Fuerer’s theory
Exploration of films           Semantics
Film of choice and reasoning   Syntax
Genre                          Iconography
                               Conventions list (At least 8)
Sub genre
                               Conventions analysis
Hybrid                         Dominant ideology
Stam’s theory                  Audience
                               Audience theory
MIND MAP OF FILMS
FILM OF CHOICE AND WHY
We chose the film because:
•   it has lots of dramatic elements.
•   we thought it would be a good film to analyze
•   We have both seen the film before and liked it
•   it is very dramatic and it applies the conventions of the drama genre.
•   shows tension between the family and family breakdown
GENRE
The main Genre that this film falls under is drama, this is because:
•   It applies the main drama conventions
•   The story is dramatic
•   There are dramatic elements within the film
•   The film moves us emotionally
SUB GENRE
The film also includes the sub-genre of tragedy. This is evident in the film
because:

• The main character dies in the end of the film

• It is a very emotional film

• The girl who died was only young and had not lived her life yet.

• The main character had fallen in love but her partner dies
HYBRID
The film My sisters keeper can also be a hybrid as it is a terminal illness film. We know
    this because:


•   The film is based around terminal illness.


•   The main character has cancer and is dying.


•   It shows how someone's life can be affected by terminal illness.
STAM’S THEORY
 Other ways to classify our film:   Evidence


 Based on a book                    The film was based on a book wirtten by
                                    Jodi Picoult




 Big budget film                    $30,000,000



 Mainstream / Blockbuster           $12,442,212 for opening weekend


 Performer based                    The main Actors/Actresses in the movie
                                    are well known e.g Cameron Diaz,
                                    Abigail Breslin,
MITTEL’S THEORY                      REDO!
     Mittel’s theory relates to our film as it is based on a book so people are more likely to
         watch it as they know what the film is about.
     The actors in our film are iconic and help to sell the film as people know them to be
        in good film and they might like the actors and their acting style.




Cameron Diaz                           Abigail Breslin
FUERER’S THEORY
Fuerer’s theory is that genre is abstract, it is not easily defined because everyone has
   different ideals, ideas and life experiences and therefore interpret codes and
   conventions differently.

How does this relate to our film:              Evidence

Some people believe it is wrong to             The mother has another child to
have donor babies.                             save her first child who has
                                               leukaemia

Some people might think it is wrong            Anna takes her parents to court to
that Anna sues her parents.                    sue them for medical emancipation.


That the girl has sex in the hospital –        In different cultures sex before
and she’s not married                          marriage is unacceptable especially
                                               in a hospital.

That the dying girl asks her sister Anna People wouldn’t understand why
to stop helping her.                     she asks her to stop if she wants to
                                         live.
SEMANTICS
  Semantics    How are these evident in the film:
  Characters
Semantics How are these evident in your            Evidence:
          film?
Locations   • The location for most drama
              films are centred around the
              family home and places where
              tragedy occurs.

            • For our film this is the hospital.
Semantics How are these evident in your    Evidence:
          film?
Story      • There are normally family
traits       arguments within these
             types of movies as there is
             a strain on the family
             relationships.
SEMANTICS
  Semantics   How are these evident in your   Evidence.
              film?

  Costumes
               • The costumes used in
                 these scenes are doctors
                 costumes.

               • We know this because of
                 the:
               • White robe
Semantics   How are these evident in your film?      Evidence.

props       • The machines around the girl and
              the tubes around her show that
              she is in hospital and is a patient.
Semantics How are these evident in your         Evidence:
          film?
Rituals    The ritual in My sisters keeper is
           taking their sick daughter to
           hospital to have check ups on her
           condition.
SYNTAX

  What is the purpose of your movie?

  The purpose of the movie is:
  • to show that life is sacred
  • that we shouldn’t waste our live
  • we should live each moment to the fullest and enjoy each
    moment of our lives.

  • It might help people who are going through the same situation
    get through it with hope.
ICONOGRAPHY
  semantics      analysis
  characters     The mother is over protective and this relates to the film
                 because in real life mothers are generally caring and
                 worried about the children
  locations      This film is located in the hospital most of the time
                 because the girl is suffering from terminal illness.
  Story traits   There is a strain on the family relationships as the girl is
                 ill and the sibling wants to sue for the rights to her body.


  costumes       The doctors robe represents hospital which is where the
                 film is based around.
  Props          The props shows that she is in the hospital and shows
                 the serious side of her illness.
  rituals        The ritual of the girl going to prom and her family taking
                 pictures shows that the family are happy and want a
                 little bit or normalcy in their lives.
TONE                        The lighting also represents innocence and
                            purity. It makes it seem as if this girl is the
                                                                              The lighting around the girl is
                                                                              bright showing the intensity of this
                            centre of attention.                              scene.




                                                                                        The lighting from
  The light around the mother and                                                       the blinds is dim to
  her daughter is dark showing                                                          show privacy
  that it is a serious conversation,                                                    between them.
  this contrasts with the dying
  daughter.
CONVENTIONS LIST
  Conventions of genre/subgenre/hybrid.           Examples from range of     Use, develop or challenge?
                                                  real films.

  Drama movies and generally serious              Titanic                    uses

  The purpose of the story line is to move the    The vow                    uses
  audience emotionally.

  The audience can relate to the situations.      Freedom writers            uses

  Portrays real life situations                   The pursuit of happyness   uses

  Conflict between characters e.g. family         taken                      uses
  conflict
  Specific subject matter e.g. racial conflict.   crash                      Uses – terminal illness

  Makes the audience feel empathy and             The hunger games           uses
  sympathy.

  Makes us think about our situations – what      Charlie St Cloud           uses
  might happen if we had cancer?


  Terminal illness drama – family is there to     Sweet November             uses
  support each other
  Tragedy drama –
  The main character dies in the end usually
  very emotional.
CONVENTIONS ANALYSIS 1#
Conventions of genre/              Examples from your            Comparison to other          Use, develop or
sub-genre / hybrid                 film:                         films :                      challenge?


Drama movies and generally         The film itself is based on   The film, The pursuit of     use
serious                            a serious topic – terminal    happyness is based on the
                                   illness.                      topic of poverty. E.g when
                                                                 the father and son are
                                                                 sleeping in a toilet.
The purpose of the story line is   The girl dies in the end.     Dear John, because the two   uses
to move the audience                                             main characters ant be
emotionally.                                                     together.

The audience can relate to the     People who watch it could     The Blind side               uses
situations.                        also have cancer



Portrays real life situations      Cancer.                       The impossible               uses




Conflict between characters        the daughter is suing her     The godfather                uses
e.g family conflict                mother.
CONVENTIONS ANALYSIS 2#
Conventions of genre/        Examples from your            Comparison to other films :          Use, develop or
sub-genre / hybrid           film:                                                              challenge?


Specific subject matter      The movie is based on         A little bit of heaven               uses
e.g. racial conflict.        terminal illness.



Makes the audience feel      With the girl who is dying    Titanic                              uses
empathy and sympathy.        and the family left behind.



Makes us think about our     what might happen if we       Schindler’s list                     uses
situations                   had cancer?



Terminal illness drama –     The family is always around   Sweet November                       uses
family is there to support   the sick daughter – making
each other                   sure she is okay



Tragedy drama –              The main character dies in    Romeo + Juliet – Both Romeo          uses
The main character dies in   the end.                      and Juliet commit suicide in the
the end usually very                                       end for their love for each other.
emotional.
DOMINANT IDEOLOGY
Dominant ideology                 Evidence:

•   That while you are in         •   Shows that her family are surrounding her with love and support.
    hospital or sick you have
    your whole family there to
    support you.



•   It is wrong to use others     •   They use their youngest daughter as a donor.




•   The father is usually the     •   He is the one who stops the arguments.
    person who is calm




•   When your dying you want      •   She goes to the beach with her family.
    your last days to be happy.
AUDIENCE
   Details of     Target audience        Secondary audience            Why would they be attracted
   audience                                                            to the film?


   age            18+                    15+                           Because this is the age that
                                                                       would understand and might
                                                                       have experienced the same
                                                                       thing.



   gender         women                  Men                           Because it is showing the
                                                                       girls life but also her families
                                                                       struggle to be whole again.
   ethnicity      Mixed – mainly white   any                           Anybody would be attracted
                                                                       to the movies it isn't mainly
                                                                       about one ethnicity – every
                                                                       ethnicity could go through
                                                                       the same thing.




   Social class   Working Class          Working class/ Middle class   The film would mainly attract
                                                                       working class audiences as
                                                                       they are normally the people
                                                                       that go to cinemas to watch
                                                                       films.
AUDIENCE
  Details of audience   Target Audience             Secondary Audience            Why would they be
                                                                                  attracted to this film.

  Social class          Working Class               Working class/ Middle class   The film would mainly
                                                                                  attract working class
                                                                                  audiences as they are
                                                                                  normally the people that go
                                                                                  to cinemas to watch films.


  Social group          People who are interested   Anybody                       People that like drama films
                        in drama films                                            would be attracted to this
                                                                                  as it is a drama film and it
                                                                                  appeals to their interests.



  Sexual orientation    Heterosexual                Lesbian/ Gay/ Bisexual        This is because there are
                                                                                  relationship in the film
                                                                                  between straight people
AUDIENCE THEORY : MCQUAIL
Reasons why people watch the film   Explanation

Entertainment                       • For emotional release and to fill
                                      time.
Information                         • To learn more about cancer (self-
                                      education) or
                                    • To satisfy general interest or
                                      curiosity.

Personal identity                   • To find reinforcement for personal
                                      value or
                                    • To gain insight into one’s self.

Integration & social interaction    • Gain insight into circumstances of
                                      others ; social empathy
                                    • Enables one to connect with
                                      family, friends and society.

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Media assignment 5 new 1

  • 1.
  • 2. OUR TARGET LEVEL : GREEN B-A To reach our target we must complete the following : Title page Mittel’s theory Level checklist Fuerer’s theory Exploration of films Semantics Film of choice and reasoning Syntax Genre Iconography Conventions list (At least 8) Sub genre Conventions analysis Hybrid Dominant ideology Stam’s theory Audience Audience theory
  • 3. MIND MAP OF FILMS
  • 4. FILM OF CHOICE AND WHY We chose the film because: • it has lots of dramatic elements. • we thought it would be a good film to analyze • We have both seen the film before and liked it • it is very dramatic and it applies the conventions of the drama genre. • shows tension between the family and family breakdown
  • 5. GENRE The main Genre that this film falls under is drama, this is because: • It applies the main drama conventions • The story is dramatic • There are dramatic elements within the film • The film moves us emotionally
  • 6. SUB GENRE The film also includes the sub-genre of tragedy. This is evident in the film because: • The main character dies in the end of the film • It is a very emotional film • The girl who died was only young and had not lived her life yet. • The main character had fallen in love but her partner dies
  • 7. HYBRID The film My sisters keeper can also be a hybrid as it is a terminal illness film. We know this because: • The film is based around terminal illness. • The main character has cancer and is dying. • It shows how someone's life can be affected by terminal illness.
  • 8. STAM’S THEORY Other ways to classify our film: Evidence Based on a book The film was based on a book wirtten by Jodi Picoult Big budget film $30,000,000 Mainstream / Blockbuster $12,442,212 for opening weekend Performer based The main Actors/Actresses in the movie are well known e.g Cameron Diaz, Abigail Breslin,
  • 9. MITTEL’S THEORY REDO! Mittel’s theory relates to our film as it is based on a book so people are more likely to watch it as they know what the film is about. The actors in our film are iconic and help to sell the film as people know them to be in good film and they might like the actors and their acting style. Cameron Diaz Abigail Breslin
  • 10. FUERER’S THEORY Fuerer’s theory is that genre is abstract, it is not easily defined because everyone has different ideals, ideas and life experiences and therefore interpret codes and conventions differently. How does this relate to our film: Evidence Some people believe it is wrong to The mother has another child to have donor babies. save her first child who has leukaemia Some people might think it is wrong Anna takes her parents to court to that Anna sues her parents. sue them for medical emancipation. That the girl has sex in the hospital – In different cultures sex before and she’s not married marriage is unacceptable especially in a hospital. That the dying girl asks her sister Anna People wouldn’t understand why to stop helping her. she asks her to stop if she wants to live.
  • 11. SEMANTICS Semantics How are these evident in the film: Characters
  • 12. Semantics How are these evident in your Evidence: film? Locations • The location for most drama films are centred around the family home and places where tragedy occurs. • For our film this is the hospital.
  • 13. Semantics How are these evident in your Evidence: film? Story • There are normally family traits arguments within these types of movies as there is a strain on the family relationships.
  • 14. SEMANTICS Semantics How are these evident in your Evidence. film? Costumes • The costumes used in these scenes are doctors costumes. • We know this because of the: • White robe
  • 15. Semantics How are these evident in your film? Evidence. props • The machines around the girl and the tubes around her show that she is in hospital and is a patient.
  • 16. Semantics How are these evident in your Evidence: film? Rituals The ritual in My sisters keeper is taking their sick daughter to hospital to have check ups on her condition.
  • 17. SYNTAX What is the purpose of your movie? The purpose of the movie is: • to show that life is sacred • that we shouldn’t waste our live • we should live each moment to the fullest and enjoy each moment of our lives. • It might help people who are going through the same situation get through it with hope.
  • 18. ICONOGRAPHY semantics analysis characters The mother is over protective and this relates to the film because in real life mothers are generally caring and worried about the children locations This film is located in the hospital most of the time because the girl is suffering from terminal illness. Story traits There is a strain on the family relationships as the girl is ill and the sibling wants to sue for the rights to her body. costumes The doctors robe represents hospital which is where the film is based around. Props The props shows that she is in the hospital and shows the serious side of her illness. rituals The ritual of the girl going to prom and her family taking pictures shows that the family are happy and want a little bit or normalcy in their lives.
  • 19. TONE The lighting also represents innocence and purity. It makes it seem as if this girl is the The lighting around the girl is bright showing the intensity of this centre of attention. scene. The lighting from The light around the mother and the blinds is dim to her daughter is dark showing show privacy that it is a serious conversation, between them. this contrasts with the dying daughter.
  • 20. CONVENTIONS LIST Conventions of genre/subgenre/hybrid. Examples from range of Use, develop or challenge? real films. Drama movies and generally serious Titanic uses The purpose of the story line is to move the The vow uses audience emotionally. The audience can relate to the situations. Freedom writers uses Portrays real life situations The pursuit of happyness uses Conflict between characters e.g. family taken uses conflict Specific subject matter e.g. racial conflict. crash Uses – terminal illness Makes the audience feel empathy and The hunger games uses sympathy. Makes us think about our situations – what Charlie St Cloud uses might happen if we had cancer? Terminal illness drama – family is there to Sweet November uses support each other Tragedy drama – The main character dies in the end usually very emotional.
  • 21. CONVENTIONS ANALYSIS 1# Conventions of genre/ Examples from your Comparison to other Use, develop or sub-genre / hybrid film: films : challenge? Drama movies and generally The film itself is based on The film, The pursuit of use serious a serious topic – terminal happyness is based on the illness. topic of poverty. E.g when the father and son are sleeping in a toilet. The purpose of the story line is The girl dies in the end. Dear John, because the two uses to move the audience main characters ant be emotionally. together. The audience can relate to the People who watch it could The Blind side uses situations. also have cancer Portrays real life situations Cancer. The impossible uses Conflict between characters the daughter is suing her The godfather uses e.g family conflict mother.
  • 22. CONVENTIONS ANALYSIS 2# Conventions of genre/ Examples from your Comparison to other films : Use, develop or sub-genre / hybrid film: challenge? Specific subject matter The movie is based on A little bit of heaven uses e.g. racial conflict. terminal illness. Makes the audience feel With the girl who is dying Titanic uses empathy and sympathy. and the family left behind. Makes us think about our what might happen if we Schindler’s list uses situations had cancer? Terminal illness drama – The family is always around Sweet November uses family is there to support the sick daughter – making each other sure she is okay Tragedy drama – The main character dies in Romeo + Juliet – Both Romeo uses The main character dies in the end. and Juliet commit suicide in the the end usually very end for their love for each other. emotional.
  • 23. DOMINANT IDEOLOGY Dominant ideology Evidence: • That while you are in • Shows that her family are surrounding her with love and support. hospital or sick you have your whole family there to support you. • It is wrong to use others • They use their youngest daughter as a donor. • The father is usually the • He is the one who stops the arguments. person who is calm • When your dying you want • She goes to the beach with her family. your last days to be happy.
  • 24. AUDIENCE Details of Target audience Secondary audience Why would they be attracted audience to the film? age 18+ 15+ Because this is the age that would understand and might have experienced the same thing. gender women Men Because it is showing the girls life but also her families struggle to be whole again. ethnicity Mixed – mainly white any Anybody would be attracted to the movies it isn't mainly about one ethnicity – every ethnicity could go through the same thing. Social class Working Class Working class/ Middle class The film would mainly attract working class audiences as they are normally the people that go to cinemas to watch films.
  • 25. AUDIENCE Details of audience Target Audience Secondary Audience Why would they be attracted to this film. Social class Working Class Working class/ Middle class The film would mainly attract working class audiences as they are normally the people that go to cinemas to watch films. Social group People who are interested Anybody People that like drama films in drama films would be attracted to this as it is a drama film and it appeals to their interests. Sexual orientation Heterosexual Lesbian/ Gay/ Bisexual This is because there are relationship in the film between straight people
  • 26. AUDIENCE THEORY : MCQUAIL Reasons why people watch the film Explanation Entertainment • For emotional release and to fill time. Information • To learn more about cancer (self- education) or • To satisfy general interest or curiosity. Personal identity • To find reinforcement for personal value or • To gain insight into one’s self. Integration & social interaction • Gain insight into circumstances of others ; social empathy • Enables one to connect with family, friends and society.