This document discusses the conventions used in different shots of a Macklemore music video and album packaging. It explains that various shots employ conventions like long shots to build suspense, close ups to draw focus, directly addressing the audience to grab attention, matching the lyrics and visuals, showing both the actor and real artist, focusing only on the artist with low key lighting, connecting two shots chronologically to show a transition, and challenging conventions by showing the final lyrics after the fade. Shots from the music video are also used in the album packaging along with elements like fireworks to link songs, keeping with common conventions for consistency across formats.