How can you combine the power of the cloud to provide an immersive real-time experience for your mobile and television viewers? andquot;Second Screen Experienceandquot; provides an enhanced viewing experience for your users. We present best practices for implementing these experiences irrespective of your users' platform. Magazine Luiza is one of the largest retail chains in Brazil and was a sponsor of the Top TV station in the country during the FIFA World Cup. They ran ads on game intervals and reached spikes of four times more traffic by mobile users. Come see how they built the second screen experience and the architecture to manage the Magazine Luiza mobile strategy on top of AWS.

4. 19K EMPLOYEES
98 MM PEOPLE
REACHED DAILY
LARGEST ENTERTAINMENT CONTENT PRODUCTION CENTER
IN THE AMERICAS (APPROX. 1.65 MM M2)

7. Designed to support all Globo TV Shows

10. UX focus

12. AWS
CloudFormation
Amazon
CloudWatch
IAM
Amazon SNS Amazon SQS Amazon S3 Amazon
CloudFront
Amazon RDS Amazon
DynamoDB
Amazon
ElastiCache
Amazon Redshift RDS DB
instance read
replica
Amazon
Route 53
Amazon ELB
Amazon EC2
AMI
Elastic IP Amazon EC2 Amazon EMR Auto Scaling
Amazon VPC

14. AWS infrastructure
event management

19. Zero to Hero in 6 months

20. • 2 Developers
• 2 DevOps
• 1 QA analyst
• 1 Intern

22. • Multi AZ
• Instance-Store Backed
Instances

23. • Load tests
• Read replica
• Cache

27. TDD
&
BDD

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