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MEC social media 2011: iPawn featured on +400 blogs worldwide

•
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Charlotte Krijger
Charlotte Krijger
Business
1 of 11
MEC social media 2011 Influencer marketing | Facebook Case: Product launch iPawn Client: Koninklijke Jumbo
iPawn refreshes Family Fun But, our target audience was not familiar with that yet…
So, we made it accessible for families to experience iPawn and share this with family and friends online
We connected with our target audience through influencers worldwide and activated them within a social networking environment (Facebook)
Results
80% of in stock iPawn games were sold within a month…
iPawn featured on +400 blogs worldwide
Buzz: +2915% increase!
We crushed the competition
ROI: 125! Wanna play..?

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MEC social media 2011: iPawn featured on +400 blogs worldwide

Editor's Notes

  1. http://gizmodo.com/5855990/ipawn-interactive-pieces-bring-ipad-board-games-to-life/gallery/1http://www.cultofmac.com/127895/use-real-pieces-for-board-games-on-your-ipad-with-ipawn/#disqus_threadhttp://www.trendhunter.com/trends/ipawn-for-ipad