Measurelab is a small, yet perfectly formed, independent web analytics consultancy, based in Lewes near Brighton; providing analytics consultation services and products at the cutting edge of digital measurement. We work closely with companies to help them understand their online landscape, identify where opportunities lie, expose weaknesses and improve performance in things like their websites and digital marketing strategies.

1. Eliminating the guesswork
A
bit
about
who
we
are,
what
we
do,
and
how
we
do
it…

2. Eliminating the guesswork
To
measure
is
to
know...
If
you
cannot
measure
it
you
cannot
improve
it
Lord
William
Thomson
Kelvin
(1824
-­‐
1907)
“

3. Hello
We
are
a
digital
analy*cs
consultancy
Offering impartial expertise & support for Google Analytics

4. How
can
we
help?
Our
Services
This is what we do
! Analytics Implementation
! Analytics Consultation
! Analytics Support & Training
! Analytics Management
Analytics
… I would not hesitate to recommend… In a
short space of time you have made a big impact.
“

5. How
can
we
help?
Our
Services
And this is how we do it
Health Check
Data Collection
" Technical Specification
" Implementation
" Tag Containers
" DataLayers
" Custom Code
Measurement
Planning
Measurement
Framework
Data Insight
" KPI Dashboards
" Advanced Reports
" Visualisations
" Automated Systems
" APIs & Data feeds
Initial
Discovery
Continuous
Delivery
Training,
Management
& Support

6. IniJal
Discovery
Google
AnalyJcs
Health
Check
Understanding your existing implementation
An in-depth appraisal from a real (human) expert
! Technical and configuration audit by a qualified consultant
! Identify sources of data collection error and inaccuracy
! Suggest recommendations and advanced techniques
A Health Check is the first and
most vital part of our ongoing
process

7. IniJal
Discovery
Measurement
Planning
Identifying what to measure; why and how
Understanding your business requirements and KPIs
! Measurement Planning Workshops
! Measurement Framework development
! Data Collection – requirements and specification
Planning is at the heart of a all truly
truly
great strategies
measurable digital strategy

8. ConJnuous
Delivery
Data
CollecJon
Tracking & Tagging
Ensuring everything important is being measured
! Technical specification and implementation
! Tag containers and Data Layers
! Custom coding and integration
We help plug it all together

9. ConJnuous
Delivery
Data
Insight
Analysis & Reporting
Making sense of it all
! KPI dashboards, advanced and automated reports
! Data visualisations and bespoke analysis
! Integrated systems, APIs & data feeds
Know how you are performing – at
any time

10. Support
Help
when
you
need
it
From consultants working on your projects
People who you will know and you can trust
! Online ticketing system - phone and email support
! Swift response during office hours
! Sits alongside Continuous Delivery
Analytics “Roadside” Assistance

11. Training
Learn
the
skills
you
need
Hands on training courses and workshops
Delivered with love by our in-house industry experts
! Google Analytics, Google Tag Manager and much more!
! One day courses – at Measurelab HQ or your offices
! Plus remote tuition programmes and mentoring
Analytics training; with coffee and a
few nice biscuits

12. Management
Let
us
look
aSer
your
data
collecJon
Dedicated consultants to take care of it all
Managed by our highly skilled team of analytics professionals
! Pro-active management of tracking and tagging
! Regular monitoring and alerts – 24/7
! Housekeeping, quality control and general administration
Be confident that everything keeps
moving along smoothly

13. Happy
Clients
We help make success measureable

14. Thank
you
Eliminate
the
guesswork
Helping you make sense of your data
Dara
Fitzgerald
@darafitzgerald
AnalyJcs
Director
@measurelab
Mark
Rochefort
@markrocky
Managing
Director
@measurelab