This document analyzes internet traffic and audience demographics in Moldova based on data from December 2016. It provides breakdowns of the audience by sex, age, language used, education level, occupation, location type, and region. The key findings are that the audience is 51% female, most are aged 30-39, 78% of users communicate in Romanian, 38% have a university education, and over half live in urban areas in central Moldova including the capital Chișinău.

1. STUDIUL DE MĂSURARE
A TRAFICULUI ȘI
AUDIENȚEI
PE INTERNET
SMTAI, DECEMBRIE 2016

2. BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX
51,29% 48,71%
84%
83%
80%
72%
72%
71%
71%
65%
62%
58%
58%
56%
56%
54%
54%
53%
50%
48%
44%
43%
43%
43%
42%
38%
37%
34%
33%
29%
27%
26%
25%
24%
16%
17%
20%
28%
28%
29%
29%
35%
38%
42%
42%
44%
44%
46%
46%
47%
50%
52%
56%
57%
57%
57%
58%
62%
63%
66%
67%
71%
73%
74%
75%
76%
stirilocale.md
ea.md
mamaplus.md
protv.md
kankan.md
diez.md
unica.md
moldovenii.md
perfecte.md
unimedia.md
bani.md
bancamea.md
ok.ru
agora.md
timpul.md
md.mail.ru
realitatealive.md
newsmaker.md
sputnik.md
mama.md
kp.md
realitatea.md
999.md
expresul.com
point.md
noi.md
sporter.md
autoblog.md
play.md
ria.ru
forum.md
megogo.net

3. BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX & VÂRSTĂ (FEMEI)
37%
36%
27%
24%
20%
19%
19%
18%
18%
17%
17%
15%
14%
12%
11%
10%
9%
9%
9%
9%
8%
7%
5%
4%
4%
3%
3%
2%
2%
39%
37%
18%
10%
31%
21%
28%
10%
28%
31%
32%
45%
2%
35%
55%
44%
40%
45%
6%
33%
15%
34%
47%
38%
10%
32%
7%
32%
32%
7%
6%
7%
10%
4%
21%
20%
20%
46%
23%
23%
17%
18%
27%
21%
5%
32%
13%
21%
28%
21%
5%
27%
24%
50%
24%
23%
15%
27%
11%
10%
17%
52%
24%
14%
7%
15%
11%
7%
13%
5%
13%
22%
15%
13%
13%
8%
23%
12%
6%
14%
13%
11%
1%
12%
18%
3%
5%
18%
45%
16%
18%
12%
14%
23%
9%
13%
7%
7%
24%
38%
15%
10%
17%
27%
23%
21%
11%
11%
56%
9%
15%
11%
10%
14%
79%
19%
35%
6%
19%
18%
26%
22%
61%
43%
35%
18%
61%
66%
diez.md
megogo.net
unimedia.md
moldovenii.md
ok.ru
kankan.md
forum.md
bani.md
md.mail.ru
timpul.md
999.md
ea.md
realitatealive.md
mama.md
perfecte.md
protv.md
play.md
unica.md
expresul.com
agora.md
realitatea.md
mamaplus.md
stirilocale.md
point.md
autoblog.md
kp.md
noi.md
sputnik.md
sporter.md
newsmaker.md
bancamea.md
ria.ru

4. BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX & VÂRSTĂ (BĂRBAȚI)
15%
15%
14%
11%
11%
10%
10%
9%
7%
5%
5%
5%
4%
4%
3%
3%
3%
2%
2%
2%
2%
23%
28%
3%
32%
27%
32%
39%
29%
24%
19%
9%
24%
50%
37%
4%
37%
21%
16%
13%
29%
22%
14%
18%
32%
17%
20%
4%
4%
21%
22%
34%
65%
19%
25%
39%
20%
33%
11%
19%
35%
17%
15%
17%
24%
20%
15%
72%
34%
24%
30%
19%
32%
18%
16%
12%
39%
31%
16%
10%
7%
39%
18%
20%
27%
19%
21%
1%
18%
19%
26%
20%
17%
29%
13%
40%
34%
27%
17%
16%
32%
52%
17%
26%
32%
31%
13%
15%
15%
32%
27%
16%
15%
26%
3%
24%
11%
43%
20%
11%
21%
12%
10%
22%
47%
29%
13%
24%
17%
19%
9%
37%
18%
13%
20%
32%
36%
37%
14%
36%
49%
54%
61%
23%
44%
20%
6%
md.mail.ru
999.md
realitatealive.md
ok.ru
sporter.md
kankan.md
diez.md
forum.md
play.md
timpul.md
kp.md
point.md
stirilocale.md
expresul.com
mamaplus.md
mama.md
unimedia.md
protv.md
megogo.net
unica.md
realitatea.md
sputnik.md
bani.md
perfecte.md
agora.md
moldovenii.md
ria.ru
noi.md
autoblog.md
newsmaker.md
ea.md
bancamea.md

5. BATI
COMPONENȚA AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
15 - 19
14%
20 - 29
29%
30 - 39
20%
16%
40 - 49
21%
50 +
29%
17%
17%
16%
16%
16%
15%
14%
12%
12%
12%
11%
10%
8%
8%
8%
7%
7%
7%
6%
6%
5%
5%
4%
4%
4%
2%
39%
24%
19%
26%
14%
32%
30%
2%
43%
26%
28%
13%
19%
29%
28%
36%
47%
36%
40%
28%
25%
26%
48%
29%
19%
19%
22%
18%
5%
5%
15%
32%
12%
36%
22%
18%
19%
20%
26%
22%
20%
17%
32%
18%
16%
27%
20%
24%
23%
33%
24%
54%
11%
29%
24%
24%
21%
21%
14%
32%
8%
11%
34%
25%
11%
11%
13%
17%
10%
15%
18%
12%
11%
13%
16%
26%
43%
17%
25%
19%
9%
15%
13%
3%
17%
13%
4%
28%
23%
30%
23%
25%
24%
27%
19%
6%
9%
13%
29%
23%
42%
17%
11%
49%
13%
33%
12%
31%
12%
19%
19%
13%
14%
9%
16%
8%
40%
27%
20%
15%
33%
26%
39%
24%
61%
57%
32%
37%
diez.md
kankan.md
unimedia.md
md.mail.ru
moldovenii.md
ok.ru
999.md
realitatealive.md
ea.md
timpul.md
forum.md
bani.md
megogo.net
sporter.md
play.md
protv.md
perfecte.md
mama.md
unica.md
mamaplus.md
expresul.com
agora.md
stirilocale.md
point.md
realitatea.md
kp.md
sputnik.md
autoblog.md
noi.md
ria.ru
newsmaker.md
bancamea.md

6. BATI
COMPONENȚA AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
78%Română
20%Rusă
2%Alta
100%
99%
99%
98%
96%
96%
96%
95%
95%
93%
93%
93%
93%
90%
89%
89%
85%
84%
83%
80%
77%
75%
71%
66%
65%
63%
58%
57%
47%
47%
41%
37%
1%
1%
2%
4%
4%
4%
5%
4%
6%
6%
7%
7%
10%
9%
7%
14%
14%
17%
19%
22%
24%
27%
33%
32%
35%
41%
43%
52%
52%
57%
51%
4%
2%
3%
3%
3%
2%
2%
11%
expresul.com
kankan.md
stirilocale.md
bani.md
bancamea.md
perfecte.md
diez.md
ea.md
unimedia.md
realitatealive.md
unica.md
protv.md
mamaplus.md
autoblog.md
timpul.md
agora.md
ok.ru
moldovenii.md
realitatea.md
sporter.md
999.md
mama.md
md.mail.ru
forum.md
noi.md
sputnik.md
play.md
point.md
megogo.net
kp.md
newsmaker.md
ria.ru

7. BATI
COMPONENȚA AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
38%
32%
28%
2%
91%
88%
78%
75%
75%
66%
65%
64%
63%
62%
62%
62%
62%
59%
59%
56%
54%
54%
50%
49%
48%
48%
47%
43%
43%
41%
40%
38%
38%
37%
36%
28%
8%
8%
9%
23%
16%
25%
29%
22%
18%
29%
28%
19%
31%
35%
17%
23%
30%
21%
17%
24%
33%
24%
38%
42%
19%
53%
37%
30%
33%
47%
35%
36%
1%
4%
13%
2%
9%
9%
6%
12%
19%
8%
10%
16%
7%
7%
25%
21%
15%
23%
33%
27%
17%
28%
15%
15%
35%
6%
24%
25%
27%
15%
28%
34%
3%
4%
1%
1%
2%
3%
6%
2%
1%
1%
2%
autoblog.md
bancamea.md
realitatealive.md
expresul.com
agora.md
realitatea.md
perfecte.md
sputnik.md
noi.md
bani.md
newsmaker.md
ria.ru
ea.md
unimedia.md
kp.md
timpul.md
unica.md
point.md
mama.md
play.md
sporter.md
protv.md
diez.md
moldovenii.md
megogo.net
kankan.md
mamaplus.md
forum.md
999.md
stirilocale.md
md.mail.ru
ok.ru

8. BATI
COMPONENȚA AUDIENȚEI DUPĂ
OCUPAȚIA PRINCIPALĂ
Patron / Top Manager
Afacere familiara / liber profesionist
Angajat la birou / muncitor calificat
6%
12%
19%
Specialist st.sup. / functionar
13%
Pensionar / Student / Casnica / Alte
51%
30%
27%
23%
19%
18%
17%
16%
14%
12%
12%
12%
10%
10%
9%
9%
8%
8%
8%
7%
7%
7%
7%
7%
6%
6%
5%
5%
4%
4%
3%
2%
2%
15%
8%
3%
16%
3%
7%
6%
15%
14%
5%
22%
10%
8%
6%
13%
16%
1%
9%
3%
5%
10%
8%
17%
5%
6%
19%
8%
10%
13%
12%
27%
16%
22%
28%
38%
30%
19%
36%
45%
22%
27%
14%
19%
29%
28%
27%
30%
28%
43%
21%
24%
23%
21%
27%
20%
18%
17%
25%
21%
18%
23%
17%
15%
24%
18%
8%
5%
4%
25%
9%
11%
18%
5%
19%
11%
10%
11%
10%
16%
8%
5%
19%
15%
8%
12%
18%
14%
8%
11%
9%
8%
12%
6%
13%
8%
3%
15%
28%
31%
31%
34%
31%
23%
31%
42%
50%
36%
40%
44%
47%
33%
39%
42%
44%
51%
57%
49%
40%
42%
63%
61%
42%
58%
55%
54%
56%
48%
55%
newsmaker.md
sporter.md
realitatealive.md
realitatea.md
bancamea.md
agora.md
autoblog.md
point.md
unica.md
expresul.com
play.md
unimedia.md
timpul.md
mama.md
perfecte.md
sputnik.md
bani.md
forum.md
ea.md
diez.md
999.md
protv.md
kp.md
moldovenii.md
stirilocale.md
noi.md
kankan.md
md.mail.ru
ria.ru
ok.ru
megogo.net
mamaplus.md

9. BATI
COMPONENȚA AUDIENȚEI DUPĂ
TIPUL LOCALITĂȚII
Oraș
Sat
Nu s-a răspuns
44%
42%
14%
90%
79%
76%
76%
72%
72%
71%
70%
70%
68%
67%
67%
66%
65%
63%
62%
61%
61%
57%
57%
55%
54%
54%
53%
51%
50%
50%
49%
48%
41%
37%
35%
6%
10%
22%
12%
17%
17%
26%
19%
20%
31%
23%
30%
29%
30%
33%
32%
25%
28%
36%
30%
32%
35%
22%
40%
43%
41%
34%
49%
39%
57%
51%
56%
4%
11%
1%
13%
10%
12%
4%
11%
10%
1%
10%
3%
5%
6%
4%
7%
13%
11%
7%
14%
13%
10%
24%
8%
6%
9%
16%
2%
13%
3%
12%
9%
expresul.com
newsmaker.md
realitatealive.md
autoblog.md
megogo.net
kp.md
bancamea.md
agora.md
point.md
bani.md
realitatea.md
play.md
ea.md
diez.md
mama.md
sporter.md
sputnik.md
noi.md
forum.md
unimedia.md
ria.ru
unica.md
perfecte.md
999.md
kankan.md
timpul.md
protv.md
mamaplus.md
md.mail.ru
stirilocale.md
ok.ru
moldovenii.md

10. BATI
COMPONENȚA AUDIENȚEI DUPĂ
REGIUNE
Nord (incl. m. Balti)
Centru (incl. m. Chisinau)
Sud (incl. UTA Gagauzia)
25%
58%
17%
47%
34%
30%
28%
28%
27%
26%
25%
24%
23%
21%
21%
21%
18%
18%
18%
18%
17%
17%
16%
16%
15%
14%
14%
13%
10%
9%
8%
8%
7%
6%
5%
40%
58%
56%
63%
53%
65%
57%
73%
64%
62%
68%
68%
65%
69%
70%
65%
74%
72%
73%
78%
75%
74%
57%
78%
80%
82%
84%
76%
86%
82%
93%
89%
13%
8%
13%
10%
19%
7%
17%
2%
12%
15%
11%
11%
14%
12%
12%
17%
8%
11%
11%
5%
10%
11%
29%
8%
7%
8%
6%
16%
6%
11%
1%
6%
moldovenii.md
stirilocale.md
noi.md
megogo.net
ok.ru
protv.md
md.mail.ru
sporter.md
sputnik.md
ria.ru
kp.md
mama.md
999.md
point.md
realitatea.md
timpul.md
unimedia.md
diez.md
ea.md
forum.md
autoblog.md
unica.md
realitatealive.md
mamaplus.md
play.md
agora.md
newsmaker.md
bani.md
perfecte.md
kankan.md
bancamea.md
expresul.com
https://ro.wikipedia.org/wiki/Regiunile_de_dezvoltare_ale_Republicii_Moldova

11. BATI
COMPONENȚA AUDIENȚEI DUPĂ
VENITUL NET AL GOSPODĂRIEI
< 8 mii lei
8 – 16 mii lei
16 – 30 mii lei
74%
19%
5%
> 30 mii lei
2%
85%
81%
80%
80%
74%
72%
72%
72%
68%
67%
65%
65%
64%
64%
63%
63%
61%
58%
57%
56%
55%
53%
52%
52%
50%
50%
49%
46%
44%
42%
42%
33%
12%
14%
14%
16%
21%
25%
22%
24%
28%
23%
27%
22%
28%
20%
26%
28%
23%
32%
34%
25%
37%
38%
34%
44%
38%
44%
31%
50%
41%
57%
41%
40%
2%
2%
4%
4%
3%
2%
4%
3%
4%
8%
6%
13%
6%
13%
6%
8%
16%
9%
8%
19%
5%
6%
9%
5%
6%
6%
15%
4%
12%
2%
12%
18%
4%
2%
2%
2%
2%
4%
5%
3%
3%
5%
5%
5%
3%
6%
10%
megogo.net
moldovenii.md
ria.ru
ok.ru
noi.md
stirilocale.md
md.mail.ru
mamaplus.md
protv.md
999.md
kankan.md
mama.md
ea.md
forum.md
unimedia.md
sputnik.md
expresul.com
perfecte.md
diez.md
play.md
timpul.md
realitatea.md
point.md
bani.md
kp.md
unica.md
sporter.md
bancamea.md
agora.md
realitatealive.md
autoblog.md
newsmaker.md