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Programa jornada teens 2010

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Programa jornada teens 2010

  1. 1. Programa Com són els adolescents d’avui i com evolucionaran els seus hàbits de consum How are teens today and how will their consumer habits evolve 4 de Març de 2010 ESADEFORUM
  2. 2. Programa BENVINGUTS a “Teens 2010: Com WELCOME to “Teens 2010: LA FUNDACIÓ Creafutur es constitueix el 2006 com Creafutur was set up in 2006 as a són els adolescents d’avui i com how are teens today and how will CREAFUTUR a fundació privada promoguda pel private foundation promoted by the evolucionaran els seus hàbits de their consumer habits evolve”. THE Departament d’Economia i Finan- Department of the Economy and consum”. CREAFUTUR ces de la Generalitat de Catalunya i Finance of the Government of Cata- FOUNDATION l’escola de negocis ESADE, institu- lonia and ESADE Business School. L’estudi realitzat per Creafutur ana- The study carried out by Creafutur cions que regeixen el seu patronat en Both institutions currently sit at litza en profunditat els adolescents makes an in-depth analysis of l’actualitat. Creafutur’s board. d’avui i projecta els seus compor- teenagers today and projects their taments de consum en els propers consumption behaviour over the La seva activitat es centra en l’anàlisi Its activity is focused on analysing 10 anys, identificant oportunitats de next 10 years, identifying specific de macrotendències de consum que macrotrends in consumption, leading negoci concretes per a empreses business opportunities for compa- originen oportunitats de negoci futures to future business opportunities. que operen als mercats globals. nies operating in global markets. i la identificació i divulgació d’aquestes oportunitats entre el teixit empresarial. Creafutur issues a number of reports every year, mainly on consumer De les seves activitats i serveis destaca trends and the business opportunities l’elaboració d’estudis sobre tendències related. It also provides consulting de consum i oportunitats de negoci services to companies and institu- derivades, la realització de seminaris i tions. A QUI VA Directius d’empreses o Managers from businesses or insti- workshops, i l’assessorament a empreses DIRIGIT institucions i professionals tutions and marketing or innovation Some of the studies carried dins el seu àmbit d’actuació. WHO del marketing o de la innovació que professionals who want to achieve an out by Creafutur are: SHOULD vulguin conèixer en profunditat les in-depth knowledge of the needs of Alguns dels treballs realitzats BE necessitats del consumidor adolescent teenagers and the young adults of the per Creafutur són: “Sustainability and business INTERESTED i del jove-adult del futur. future. opportunities” “Sostenibilitat i oportunitats de negoci” “The future of leisure and entertainment in Europe” “El futur de l’oci i l’entreteniment QUINS - Conèixer les principals - Discover the main trends related a Europa” “The future of social services” BENEFICIS tendències relacionades amb to teenagers and young adults OBTINDRÁ els adolescents i els joves-adults - Identify the main business “El futur dels serveis socials” “Social habits and the new L’ASSISTENT - Identificar les principals opportunities that will arise information technologies: trends” WHAT oportunitats de negoci que in the near future “Els hàbits socials i les noves BENEFITS sorgiran en un futur proper - Learn about the views of experts tecnologies d’informació: “The future of food, main trends” WILL THOSE - Conèixer la visió d’experts and opinion leaders tendències” ATTENDING i líders d’opinió OBTAIN “El futur de l’alimentació, principals tendències” 3
  3. 3. Agenda 9.00 - 9.30 h Acreditacions 12.30 - 13.45 h Taula Rodona Round Table Accreditations Cafè de benvinguda Welcome coffee Amb la participació de: With the participation of: Sr. Stephen Dunbar-Johnson, Mr. Stephen Dunbar-Johnson, Publisher, The International Publisher, The International 9.30 - 10.00 h Benvinguda Welcome Herald Tribune Herald Tribune Prof. V. Kasturi Rangan Prof. V. Kasturi Rangan Sr. Ferran Rodés, Mr. Fernando Rodés, Prof. Mònica Casabayó, Prof. Mònica Casabayó, President de Creafutur Chairman, Creafutur Doctora en Marketing PhD in Marketing and Professor Sr. Carlos Losada, i Professora titular at Esade Business School Mr. Carlos Losada, Director General, Managing Director, d’Esade Business School Moderator: Cristina Puig, EsadeBusiness School Esade Business School Modera: Cristina Puig, Journalist Hble. Sr. Antoni Castells, The Hon. Mr. Antoni Castells, Periodista Dialogue with the participation Conseller d’Economia i Finances Minister of Economy and Finance Diàleg amb la participació of the sponsors: de la Generalitat de Catalunya of the Government of Catalonia de les empreses patrocinadores: Puig, Nike, Yahoo!, Damm, Des- Puig, Nike, Yahoo!, Damm, igual, Agrolimen, El Corte Inglés, 10.00 - 11.15 h “Teens 2010: Com són els “Teens 2010: How are teens Desigual, Agrolimen, Nestlé, Havas Media, Telefónica, adolescents d’avui i com today and how will their consumer El Corte Inglés, Nestlé, Havas Spanair, Cultura 03, Universia, La evolucionaran els seus hàbits habits evolve” Media, Telefónica, Spanair, Vanguardia and The International de consum” Cultura 03, Universia, Herald Tribune Mr. Guillermo Ricarte, Sr. Guillem Ricarte, Managing Director, Creafutur La Vanguardia i The International Director General de Creafutur Herald Tribune Prof. José Luis Nueno, Prof. José Luis Nueno, ABN Metrics 13.45 - 14.00 h Cloenda Closure ABN Metrics Sr. Ferran Rodés Mr. Fernando Rodés 11.15 - 11.45 h Pausa - Cafè Coffee break 14.00 - 15.00 h Còctel Cocktail 11.45 - 12.30 h “Business at the Base of the “Business at the Base of the Teenage Pyramid: a Silver Lining Teenage Pyramid: a Silver Lining in the Clouds” in the Clouds” Prof. V. Kasturi Rangan, Prof. V. Kasturi Rangan, Malcolm P McNair Professor . Malcolm P McNair, Professor . of Marketing at the Harvard of Marketing at the Harvard Business School Business School 4 5
  4. 4. KASH RANGAN is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Until recently the chairman of the Marke- ting Department (1998-2002), and a faculty director of the School’s Re- search Division (2004-2009), he is now the co-chairman of the school’s Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (as its course head across multiple sections from 1993-1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also V. KASTURI taught marketing in the Advanced Management Program for senior RANGAN managers. Currently Rangan teaches the elective MBA courses: (KASH Commerce and Society: RANGAN) How Business can Integrate Economic and Social Value and, Business Malcolm P. Approaches and Solutions to Base-of-the-Pyramid. In addition, he tea- McNair Professor ches in a number of focused executive programs, including the three he of Marketing created: Business Marketing Strategy, Strategic Perspectives on Nonpro- Co-Chair Social fit Management, and Corporate Social Responsibility. Enterprise Initiative Professor Rangan’s Business Marketing and Channel Strategy research have appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Ma- nagement Review, Journal of Retailing, Management Science, Marke- ting Science and Organization Science. Rangan has co-authored several books, which include: 1) Going to Market, which deals with distribution systems for industrial products and 2) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan’s latest book, Transforming Your Go-to- Market Strategy, presents a unique three step framework on how to evolve and steward a firm’s go-to-market strategy. Rangan has served on the editorial board of Journal of Retailing and Journal of Marketing. Rangan has a Bachelor of Technology from I.I.T. (Madras), 1971; an MBA from I.I.M. (Ahmedabad), 1973; and a Ph.D. in marketing from Northwestern University (Evanston, Illinois), 1983. Before he joined the Ph.D program at Northwestern University, Rangan held several sales and marketing positions for a large multinational company in India for over six years. Rangan has engaged in a variety of executive education pro- grams, consultancies, and advisory activities for numerous commercial and nonprofit enterprises. Rangan has been on the faculty of the Harvard Business School since 1983. 6
  5. 5. Edifici Esadecreapolis T +34 932 061 750 Av. de la Torre Blanca 57, local1A3 F +34 932 059 611 08173 - Sant Cugat del Vallès contact@creafutur.com BARCELONA www. creafutur.com Registra’t a www.creafutur.com Register at www.creafutur.com per veure l’estudi i tornar a to see the study and enjoy gaudir de les ponències d’avui. today’s lectures again. Patrons Amb el suport de Paper ecològic

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