1.
Team:
Country
Warfare
Spring
Term
2015
Jordan
Darling,
Katelyn
Dreblow,
Katrina
McNamara,
John
Otis,
and
Megan
Smith
2. 2
Contents
Credits
Page
………………………………………….....…………………………....................
3
Acknowledgment
&
Thanks
…………………………………………...…………………..
5
Project
Overview
…………………………..…………………...……………………………...
7
Goals,
Objectives,
&
Results
…………………………....……….……………………….
10
Project
Activities
…………………………………………..……………………….….....…..
12
Summary
&
Look
Ahead
……………………………....…………………………...………14
Action
Plan
……………………………………………………………......……....
Appendix
A
Community
Response
………………………………………....……...……...
Appendix
B
Work
Produced
……………….…………………………………...….....……...
Appendix
C
Misc.
Correspondence
………………………………………………...……...
Appendix
D
3. 3
Credits
Page
Team
Country
Warfare
Jordan
Darling
Katelyn
Dreblow
Katrina
McNamara
John
Otis
Megan
Smith
4. 4
Jordan
Darling:
is
a
24-‐year-‐old
senior
from
Lanesboro,
Minnesota
and
is
pursuing
a
degree
in
Health,
Exercise,
and
Rehabilitative
Sciences
(HERS)
and
Public
Health.
Before
she
started
the
campaign
she
had
heard
about
cyber
bullying
but
never
saw
it
as
a
serious
problem.
However,
in
doing
this
project
and
researching,
she
had
found
that
it
is
a
bigger
problem
than
she
imagined.
She
learned
through
this
project
that
educating
people
on
the
importance
of
how
a
negative
post
on
social
media
can
affect
people
around
you
is
the
first
step
to
ending
this
form
of
bullying.
Katelyn
Dreblow:
is
a
20-‐year-‐old
senior
from
Fridley,
Minnesota,
and
is
pursuing
a
degree
in
Public
Health:
Community
Health.
The
biggest
thing
she
learned
throughout
this
project
was
how
much
of
a
difference
one
person
can
make
to
positively
or
negatively
affect
others
through
social
media.
She
used
to
ignore
stories
that
she
would
hear
about
social
media
abuse
because
she
didn't
think
they
applied
to
her,
but
now
she
has
realized
that
while
she
may
not
participate
in
cyber
bullying,
she
doesn’t
always
use
her
social
media
platform
for
the
most
constructive
purposes.
This
project
has
taught
her
to
not
only
be
more
intentional
with
her
own
social
media
posts,
but
also
to
encourage
others
to
do
the
same
and
speak
up
when
she
sees
negative
social
media
use
happening
around
her.
Katrina
McNamara:
is
a
23-‐year-‐old
senior
from
Rochester,
Minnesota,
and
is
pursuing
a
degree
in
Organizational
Communications
with
a
minor
in
Professional
Writing.
She
learned
through
this
project
that
students
really
could
make
a
difference
if
they
all
join
together
and
help
one
another
out.
She
thought
that
it
was
absolutely
stunning
to
see
the
impact
that
Project
Positivity
has
had
and
hopes
that
it
will
stick
with
students
even
after
5. 5
the
campaign
is
finished
and
everyone
will
continue
to
keep
tabs
on
their
own
social
media
and
the
nature
of
their
posts.
John
Otis:
is
a
21-‐year-‐old
junior
from
Pine
City,
Minnesota,
and
is
pursuing
a
degree
in
Organizational
Communications
with
a
minor
in
History
and
Global
Studies.
Being
a
Resident
Assistant
(RA),
this
project
was
especially
important
and
was
at
a
great
interest
to
him.
He
wanted
to
use
this
health
campaign
to
remove
stigmas
surrounding
cyberbullying
and
mental
health
in
particular.
He
believes
this
project
allowed
him
to
encounter
many
opportunities
in
which
he
could
integrate
his
passion
and
dedication
for
the
well
being
of
students
to
improve
the
community
at
Winona
State
University.
Megan
Smith:
is
a
22-‐year-‐old
senior
from
Baldwin,
Wisconsin,
and
is
pursuing
a
degree
in
Theatre
with
a
minor
in
Dance.
Within
this
project,
she
loved
how
many
people
were
excited
about
the
#ProjectPositivity
campaign.
She
intergraded
her
passion
for
theatre
and
for
students
in
order
to
create
the
video
of
OR
100.
She
was
able
to
demonstrate
how
positive
posts
can
brighten
people’s
days.
Acknowledgment
&
Thanks
We
would
like
to
acknowledge
and
thank
all
of
the
individuals
and
organizations
that
supported
us
and
who
were
instrumental
in
our
#ProjectPositivity
campaign’s
success
as
well
as
implementing
freshmen
orientation
classroom
materials
to
professors
for
future
Winona
State
University
students.
6. 6
First,
our
team
would
like
to
extend
a
thank
you
to
WSU’s
Housing
and
Residence
Life.
Especially
to
Assistant
Directors
Candice
Guenther
and
Sarah
Olcott
as
well
as
Hall
Director,
Erica
Thomas.
All
three
of
these
individuals
were
avid
supporters
of
our
campaign
and
helped
tremendously
during
our
event
planning
processes
and
helped
us
create
an
event
that
would
encourage
students
to
participate.
We
would
also
like
to
thank
these
individuals
for
donating
supplies
and
letting
us
use
New
Center
(Hakke
Hall)
as
the
prize-‐
pickup
location.
Also,
we
would
like
to
thank
the
Kirkland
&
New
Center
Desk
Assistants
for
being
willing
to
pass
out
the
prizes
on
our
behalf.
Next,
we
would
like
to
thank
Kate
Hansen
and
the
WSU’s
Health
&
Wellness
Services
for
giving
us
key
pointers
and
professional
feedback
for
our
PR,
as
well
as
donating
her
time
and
resources
for
our
#ProjectPositivity’s
success.
We
also
would
like
to
thank
them
for
being
passionate
supporters
of
our
group’s
project
and
advertising
the
event
on
their
social
media
websites.
We
would
like
to
thank
Dr.
Tammy
Swenson-‐Lepper
and
the
WSU
Communication
Studies
Department
for
purchasing
our
PR
that
we
posted
around
campus.
We
would
also
like
to
extend
our
gratitude
and
thanks
to
Joe
Reed
and
the
Student
Union
for
donating
us
$200
WSU
Bookstore
Credit
for
our
prizes.
Alongside
this,
we
would
also
like
to
thank
the
WSU
Bookstore
for
donating
$20
for
additional
prizes
and
prize
bags
for
students
to
have.
We
extend
our
gratitude
to
Susan
Hatfield
and
the
rest
of
the
Warrior
Success
Center
for
letting
us
be
able
to
create
a
lesson
plan
for
educating
future
generations
Winona
State
students
about
the
dangers
of
negative
social
media
usage
in
OR
100.
7. 7
We
would
like
to
extend
our
thanks
to
all
the
clubs
and
organizations
who
assisted
us
in
our
outreaching
efforts:
WSU’s
Residence
Housing
Association
(RHA)
and
Student
Senate.
We
also
would
like
to
thank
the
many
students
who
volunteered
their
time
in
order
to
create
#ProjectPositivity
posts
as
well
as
assist
us
in
our
OR
100
video
about
cyberharassment.
Finally,
we
would
like
to
thank
Dr.
Tammy
Swenson-‐Lepper,
Professor
of
WSU
Communication
Studies,
for
providing
us
with
this
educational
opportunity
and
encouraging
us
in
this
learning
experience
to
make
a
positive
difference
within
the
lives
of
current
and
future
students
in
the
community
at
Winona
State
University.
Project
Overview
In
our
Health
Promotion
Campaign,
our
group
decided
to
take
on
the
issue
of
defending
and
preventing
harm
to
mental
health
on
social
media.
We
decided
to
take
two
approaches
in
eliminating
the
negative
usage
of
social
media.
In
order
to
guide
our
project,
we
created
a
purpose-‐statement
that
we
wished
to
accomplish
with
this
project:
“We
will
create
an
environment
where
students
and
staff
at
Winona
State
University
will
not
have
to
feel
targeted,
cyberbullied,
or
harassed
on
any
social
media
websites.
Instead,
the
community
will
be
encouraged
and
develop
into
a
positive
one.”
Furthermore,
our
team
created
and
implemented
two
approaches
to
defend
and
prevent
harm
to
mental
health
on
social
media
that
targeted
both
students
(current
and
future)
and
staff.
To
begin,
we
wanted
to
create
an
environment
where
students
and
staff
do
not
have
to
feel
targeted
online.
In
order
to
accomplish
this,
our
group
brainstormed
about
projects,
events,
and
programs
that
we
could
utilize
to
spread
awareness.
In
the
fall
semester
of
8. 8
2014,
Winona
State
University
and
many
others
around
the
nation
were
overwhelmed
with
many
apps
like
Yik
Yak
and
Fade
where
students
could
post
anonymously.
These
apps
could
be
used
as
potential
cyberbullying
and
cyberharassment
locations,
and
they
became
a
huge
issue.
One
of
the
student
on-‐campus
staffs
took
action
against
this
and
coined
the
term:
#ProjectPositivity.
Since
this
was
already
a
pre-‐established
campaign,
we
decided
to
take
it
to
the
next
level
with
an
all-‐campus
passive
event
on
social
media
itself.
Our
goal
was
to
spread
both
Facebook
and
Twitter
with
positivity
in
hope
to
raise
awareness
against
negative
use
of
social
media
on
our
campus
and
how
it
can
affect
mental
health.
Our
team
evaluated
the
submissions
on
social
media
that
used
#ProjectPositivity
in
their
status,
picture,
tweet,
etc.
And
we
gave
out
prizes
to
the
winners.
We
worked
with
multiple
on-‐
campus
organizations
such
as
WSU’s
Housing
&
Residence
Life
for
event
campaign
ideas,
event
promotion,
and
for
donations
to
be
used
as
prizes.
We
worked
extensively
with
Housing
&
Residence
Life’s
Hall
Director,
Erica
Thomas
to
improve
the
event
and
to
promote
this
campaign
on
campus.
Furthermore,
this
campaign
was
a
student-‐led
movement
for
students
in
order
to
make
a
Winona
State
a
happier
place
for
all.
We
utilized
John’s
inter-‐departmental
connections
within
organizations
like
Student
Senate,
Health
&
Wellness
Services,
the
RE
Initiative,
RHA,
and
Hall
Councils
on
campus
in
order
to
kick
off
the
event.
While
our
team
was
working
on
the
logistics,
development,
and
promotion
of
the
event,
Katelyn
was
in
charge
of
the
second
aspect
of
our
campaign.
We
wanted
to
create
a
call
to
action
that
would
be
targeted
at
the
future
students
to
Winona
State.
Katelyn
works
in
the
Warrior
Success
Center
at
WSU
and
has
connections
in
the
freshmen
orientation
class
that
all
incoming
freshmen
to
the
University
have
to
take.
Each
incoming
class
is
9. 9
about
2,000
students
large,
and
this
would
target
a
mass
amount
of
students
for
years
to
come.
Katelyn
worked
with
Susan
Hatfield
for
implementing
active
cyber-‐bystander
training
into
the
OR
100
curriculum.
Our
plan
with
this
training
is
to
show
what
happened
at
our
University.
Our
group
took
the
PSA
that
WSU’s
Quad
Hall
Staff
created
that
showed
real
pictures
that
were
present
on
social
media
that
targeted
students,
the
PSA
that
we
assisted
with
CMST
451
(Communicating
in
a
Networked
World),
some
of
the
posts
from
our
#ProjectPositivity
campaign,
and
finally
real-‐life
interviews
from
students
around
the
University
about
how
they
felt
about
cyberbullying.
Our
hope
that
showing
real
evidence
that
happened
here
in
Winona,
Minnesota
will
influence
students
in
making
better
social
media
choices.
Megan
was
in
charge
of
the
interviewing
video
that
would
be
in
the
lesson
plan
for
OR
100.
Megan
is
a
theatre
major
and
was
a
very
valuable
resource
for
our
group
to
have.
She
was
in
charge
of
organizing
this
video
and
Katrina
and
Jordan
would
be
in
charge
of
designing
questions
and
assist
John
in
Katelyn
when
they
were
in
need
for
their
aspects
of
the
projects.
Jordan
and
Katrina
would
also
be
in
charge
of
online
promotion
of
the
#ProjectPositivity
event
as
well
as
creating
thank
you
cards
for
our
sponsors.
To
continue
our
presence
on
and
off
campus,
we
utilized
a
multitude
of
resources
to
reach
out
to
students.
The
Communication
Studies
Department
printed
our
PR
and
we
delivered
them
to
the
University’s
Communication’s
department
to
deliver
on
campus
and
in
the
residence
halls.
We
used
the
WSU
Update
to
reach
students
and
faculty
to
read
it.
We
also
used
the
digital
signage
system
for
Winona
State
to
have
our
PR
presented
on
the
TV
screens
all
around
campus.
Overall,
this
project
began
because
we
believed
that
students
and
faculty
do
not
10. 10
deserve
to
be
harassed
and
targeted
over
social
media.
We
wanted
to
create
a
safe
environment
for
our
community
in
Winona
State
that
will
promote
encouragement
and
positivity.
We
hope
that
this
project
will
hopefully
influence
future
generations
of
Warriors
to
take
a
stand
against
poor
social
media
use
and
reduce
the
stigma
of
cyberbullying
and
mental
health.
Goals,
Objectives,
&
Results
Goal
#1:
Raise
awareness
and
educate
students
on
social
media
safety
and
cyber
bystander
intervention
methods.
• Objectives:
o Collaborate
with
CMST
451
(Communicating
in
a
Networked
World
Ethically)
to
create
a
PSA
with
campus
leaders.
o Create
a
lesson
plan
for
the
50+
OR
100
sections
to
be
implemented
in
Fall
Term
2015
to
be
presented
to
up
to
2000+
incoming
students.
• Results:
The
main
lasting
effect
of
this
goal
was
the
influence
that
the
PSA
had
on
the
community
of
Winona
and
surrounding
areas.
The
PSA
was
shown
all
around
the
community
of
Winona
and
other
schools
as
well.
The
OR
100
materials
will
have
future
results
with
the
2000+
incoming
freshmen
every
fall
semester.
This
will
teach
them
that
social
media
is
a
tool,
not
a
weapon.
The
positive
posts
from
WSU
students
will
influence
them
to
create
a
cyber-‐safe
environment
for
all
students,
faculty,
and
staff
members.
Goal
#2:
Encourage
students
to
work
towards
a
more
positive
WSU
campus
and
11. 11
social
media
presence.
• Objectives:
o Utilize
our
#ProjectPositivity
campaign
in
order
to
create
a
positive
campus
environment.
o Establish
a
social
media
environment
where
negative
social
media
use
is
discouraged.
• Results:
The
main
positive
and
lasting
effects
of
this
program
was
the
influence
of
positivity
on
social
media.
We
created
an
environment
that
cyberbullying
and
poor
social
media
use
was
discouraged
and
nearly
impossible
to
take
place.
But
what
we
have
seen
so
far
is
that
everyone
from
the
President
of
the
University
to
students
living
in
our
residence
halls
have
been
participating
in
this
campus-‐wide
campaign.
There
is
a
continued
effort
to
change
the
stigma
of
mental
health
concerns
due
to
poor
social
media
usage
by
fellow
students.
We
give
students
another
platform
to
express
themselves
to
the
large
community
in
a
positive
way!
In
total
we
aimed
at
approximately
1,500
students
and
we
had
over
1,000
submissions.
12. 12
Project
Activities
#ProjectPositivity
Our
team
first
implemented
#ProjectPositivity
as
a
University
event.
We
had
decided
to
go
through
WSU’s
Housing
&
Residence
Life
Department
in
order
to
get
our
event
implemented
within
the
residence
halls
as
well
as
on
campus.
We
worked
primarily
with
Erica
Thomas,
Candice
Guenther,
and
Sarah
Olcott.
We
were
able
to
get
prizes
through
Housing
&
Residence
Life
as
well.
However,
we
wanted
to
do
a
more
widespread
campaign
with
more
winners,
so
we
sought
out
other
resources.
Kate
Hansen
in
the
Health
&
Wellness
Services
contacted
us
shortly,
and
she
offered
the
department’s
support
for
the
event.
She
assisted
us
in
our
PR
creation,
spreading
the
word,
and
donating
prizes.
Since
our
team
was
from
a
class
and
not
affiliated
by
a
club,
we
met
with
student
senate
in
order
to
propose
additional
funding
for
prizes
for
this
event.
To
our
surprise,
the
Joe
Reed
and
the
WSU
Student
Union
interrupted
and
offered
to
donate
money
to
our
cause
for
prizes
instead
of
Senate.
We
went
down
to
the
WSU
Bookstore
with
Joe
Reed
and
were
able
to
pick
our
$200’s
worth
of
Winona
State
gear.
Next,
in
order
to
reach
a
large
amount
of
students
over
social
media,
we
utilized
Facebook,
which
is
a
popular
social
media
platform
that
most
13. 13
college
students
use.
We
invited
our
friends,
who
invited
their
friends,
and
we
reached
over
1,100
students
over
the
Facebook
event.
Each
week
(on
Sunday
nights)
we
would
number
all
the
entries
that
we
screenshotted
during
the
week.
Then,
one
of
the
team
members
would
use
a
random-‐number
generator
to
pick
a
submission
at
random.
After
the
first
week
of
#ProjectPositivity
the
event
ran
itself.
OR
100
-‐
Lesson
The
activities
serve
as
an
opportunity
to
relate
the
lesson
back
to
the
students
and
promote
action
and
understanding
through
discussion,
self-‐awareness,
and
practice.
At
the
start
of
our
campaign,
it
occurred
to
us
that
it
would
be
even
more
impactful
if
we
had
been
able
to
start
in
the
fall
and
target
freshmen
early
on
so
that
the
students
would
continue
to
be
conscious
about
their
online
presence
throughout
their
college
career.
Obviously
that
wasn’t
an
option,
but
there
was
still
hope
for
the
next
year.
With
that
in
mind,
we
presented
our
idea
to
Susan
Hatfield,
the
head
of
the
orientation
committee,
with
the
intent
to
create
the
materials
and
lesson
plan
for
the
OR
100
classes.
Hatfield
enthusiastically
approved
our
idea.
We
created
the
lesson
plan
with
the
intent
that
by
watching
the
videos,
discussing
various
real-‐life
scenarios,
and
creating
plans
for
anonymously
reporting
cases
of
negative
social
media
use,
students
will
be
better
equipped
to
deal
with
cyberbullying-‐related
issues
should
they
arise.
14. 14
Summary
&
Look
Ahead
In
summary,
there
were
goals
that
were
met
and
some
that
were
difficult
and
challenging
to
meet
by
our
team.
Our
first
goal
was
met
by
bringing
awareness
and
education
to
students
about
cyberbullying
and
its
impact
on
mental
health.
Assisting
CMST
451
with
a
PSA
(Public
Service
Announcement)
that
broke
the
silence
against
cyberbullying
in
March
accomplished
the
first
objective
in
this
goal.
We
also
worked
on
a
lesson
plan
and
videos
that
will
accompany
said
lesson
for
OR
100
to
be
implemented
in
fall
2015.
We
will
hope
to
see
its
impact
on
future
Winona
State
students
in
the
near
future.
The
second
goal
was
to
“Encourage
students
to
work
towards
a
more
positive
WSU
campus
and
social
media
presence”.
We
created
a
campus-‐wide
campaign:
#ProjectPositivity.
While
we
accomplished
our
goals
with
#ProjectPositivity,
there
were
some
roadblocks
that
stood
in
our
way.
Our
group
thought
that
the
impact
we
had
did
not
seem
to
be
much.
We
found
it
was
rather
challenging
to
find
people’s
posts.
Also,
our
PR
was
not
put
up
on
time.
We
distributed
it
to
the
University
Communications
Department
and
it
took
over
a
week
to
be
seen
on
campus.
Our
post
on
WSU
Update
did
not
appear
until
the
day
of
the
event.
This
made
it
very
challenging
to
get
the
word
out
and
have
people
actively
participating.
It
was
a
slow
start,
but
eventually
we
started
seeing
more
and
more
people
contributing.
In
the
beginning
we
did
not
think
this
project
would
have
been
as
big
as
it
was.
We
had
a
lot
of
support
from
many
different
campus
organizations
and
departments,
and
we
could
not
have
made
as
big
as
an
impact
without
them!
Going
forward,
Team
Country
Warfare
will
be
monitoring
the
use
of
#ProjectPositivity.
We
will
be
offering
our
resources
and
our
action
plan
to
both
Housing
&
Residence
Life
as
well
as
Health
&
Wellness
Services
for
future
campaigns
to
further
15. 15
develop
a
more
positive
WSU
campus
in
semesters
to
come.
Team
member
John
Otis
will
be
continuing
to
be
involved
with
the
campaign
if
needed
during
the
academic
year
of
2015-‐2016.
16. 16
Appendix
A:
Action
Plan
• Met
Student
Senate
President,
Jessica
Hepinstall,
to
discuss
what
is
occurring
in
other
MNSCU
colleges
in
regards
to
cyberbullying
on
February
25th
(Katelyn
&
John).
• Asked
Dr.
Lepper
if
the
WSU
Communication
Studies
Department
could
sponsor
our
PR
(John).
• Contacted
student
senate
during
the
week
of
March
2nd
to
meet
and
propose
funding
for
#ProjectPositivity
(John).
• Contact
Susan
Hatfield
to
see
if
we
can
create
a
lesson
plan
for
OR
100
(Katelyn)
• Complete
the
video
outline
by
Friday
the
27th
of
February
(all).
• Asking
the
WSU
Bookstore
for
donations
on
March
5th
(Katrina).
• Asking
Housing
&
Residence
Life
&
Health
&
Wellness
Services
for
additional
donations
on
March
5th
(John).
• Picking
up
donations
from
Housing
and
Health
Services
on
March
12th
(John).
• Creating
the
Facebook
event
and
inviting
WSU
students
on
March
15th
(Katrina).
• Met
with
Student
Senate
on
March
18th
for
funding
requests
(all).
• Begin
filming
Part
on
Monday,
March
23rd
(Katelyn,
Jordan,
and
Katrina).
• Pick
up
PR
from
the
WSU
Communication
Studies
Department
and
put
around
campus
on
March
23rd
(John).
• Creating
a
lesson
plan
outline
on
Friday
March
27th
(John).
• Continue
filming
additional
scenes
on
March
28th
(Jordan,
Megan,
Katelyn).
• Random
picking
of
week
1
winners
of
#ProjectPositivity
on
March
29th
(John).
17. 17
• Interviewing
Kate
Hansen,
Health
and
Wellness
Services,
on
Wednesday,
April
1st
(Jordan
and
Katelyn).
• Random
picking
of
week
2
winners
of
#ProjectPositivity
on
April
5th
(Katrina).
• Random
picking
of
week
3
winners
of
#ProjectPositivity
on
April
12th
(Jordan).
• Finalize
and
edit
video
for
OR
100
on
April
12th
(Katelyn).
• Finalize
lesson
plan
for
OR
100
and
submit
on
April
15th
(all).
• Random
picking
of
week
4
winners
of
#ProjectPositivity
on
April
19th
(Megan).
• Deliver
thank
you
cards
to
sponsors
on
April
23rd
(Jordan
and
Katrina).
• Random
picking
of
week
5
winners
of
#ProjectPositivity
on
April
26th
(Katelyn).
• Complete
the
OR
100
PowerPoint
lecture
for:
Social
Media:
A
Tool,
Not
a
Weapon
on
April
30th
(all).
18. 18
Appendix
B:
Community
Response
Letter
by
Robert
Briggs
–
Received
on
April
6th,
2015:
Contributed
by
Robert
Briggs
Cyber
bullying
surfaced
as
a
big
problem
within
the
Quad
and
things
like
Yik-‐Yak,
Fade,
Twitter,
and
Facebook
had
become
catalysts
for
people
to
post
harmful
things
not
only
to
others,
but
also
to
themselves.
Really
we
just
wanted
to
create
the
awareness
of
negative
posting
and
how
it
not
only
is
hurtful
to
other
people
but
how
it
can
reflect
back
on
the
person
posting
in
a
negative
way
as
well.
"Think
Before
You
Post"
is
urging
students
to
do
exactly
what
the
title
says
-‐
think
before
you
post.
What
a
lot
of
people
don't
realize
is
that
the
things
you
post
on
the
internet
create
an
impression
or
representation
of
you
as
a
human
being
and
can
affect
your
future
employment,
education,
and
social
life
in
general.
I
do
think
that
#ProjectPositivity
and
"Think
Before
You
Post"
has
made
a
positive
difference
at
WSU.
I
think
students
have
become
more
aware
of
the
effect
their
posts
are
having
on
campus
and
have
become
more
conscious
of
how
they
are
representing
themselves
as
a
student
but
also
WSU
as
a
respectable
establishment.
Robert
Briggs
Resident
Assistant
~
Quad
Hall
19. 19
Letter
from
Erica
Thomas
–
Received
on
April
23rd,
2015:
20. 20
Letter
by
Sarah
Olcott
–
Received
on
April
24th,
2015:
April&23,&2015&
&
To&Whom&it&may&concern,&
&
I&had&the&pleasure&of&working&with&John&Otis,&Megan&Smith,&Jordan&Darling,&Katelyn&Dreblow,&and&Katrina&
McNamara&on&the&#ProjectPositivty&program&around&campus.&&When&John&told&me&about&the&project&I&was&
excited&to&be&part&it&and&so&happy&to&help.&&Housing&and&Residence&Life&had&formed&an&adhoc&committee&
looking&at&inclusion&initiatives&in&the&residence&halls.&&We&initiated&a&campaign&in&the&fall&called,&“I&stand.”&This&
was&an&initiative&that&gave&students&in&the&halls&a&voice&to&say&what&they&stood&for.&&Our&spring&initiative&was&do&
take&our&message&to&the&internet&and&social&media&sites.&&#ProjectPositivity&was&the&perfect&connection&for&us&
and&having&students&lead&the&way&was&a&winSwin&all&the&way&around.&&&&
&
This&project&also&complimented&the&work&of&the&University’s&Cyberbullying&work&group.&&The&impact&of&
#projectPositivity&was&great&and&reached&into&the&lives&of&many&students.&&I&so&appreciate&when&students&show&
passion&for&a&cause&and&stand&up&for&the&injustice&they&see.&&This&is&truly&the&only&way&to&change&the&abusive&
behavior&we&see&on&social&media&sites.&&Their&work&is&appreciated&by&everyone&in&Housing&and&Residence&Life.&&
Students&can&reach&so&many&more&students&and&hopefully&they&will&listen.&&&
&
I&also&appreciated&that&the&group&used&the&logo&we&created&for&the&“I&Stand”&initiative.&&The&consistent&message&
of&the&campaign&worked&with&our&goals&in&Housing.&&The&ability&to&work&with&this&student&group&was&great&and&I&
hope&we&will&see&the&fruit&of&their&labors.&&&
&
If&you&need&any&additional&information&or&have&questions,&please&let&me&know.&&&
&
Thanks&for&including&us&in&this&project!&
&
Sincerely,&&
&
&
&
Sarah&Olcott,&M.Ed&&
Assistant&Director,&Housing&and&Residence&Life&&&
507S457S2516,&solcott@winona.edu&
21. 21
Appendix
C:
Work
Produced
Digital
PR
for
#ProjectPositivity:
!
Did you do something
awesome?
Did you have a great day?
Tell US about it!
Questions? Email JOtis11@winona.edu
or follow @MindfulWsu on Twitter!
Use #ProjectPositivity
on Facebook or Twitter
to win a weekly prize!
March 23 - May 1
22. 22
Facebook
Event
Page
for
#ProjectPositivity:
23. 23
Winonan
Article
–
Published
February
4th,
2015:
Letter:
WSU
is
a
community
of
respect
Contributed
by
Karen
Johnson
Welcome
to
spring
semester
2015!
As
we
begin
this
new
semester,
I’d
like
to
take
the
opportunity
to
remind
everyone
that
WSU
is
an
inclusive
and
welcoming
community.
Incidents
of
hate
speech,
cyberbullying
and
other
negative
social
media
have
no
place
here
at
WSU.
As
a
community
of
learners,
we
are
focusing
on
a
variety
of
ways
to
reinforce
positivity
and
encourage
students
to
support
one
another,
and
we
will
continue
to
implement
programs
across
the
campus
and
the
curriculum.
Current
efforts
include:
*
The
Office
of
Housing
and
Residence
Life
has
launched
the
“Project
Positivity”
Campaign
to
stop
cyberbullying
and
the
“I
Stand”
Campaign
to
promote
respect
and
equality.
*
Tips
on
how
to
make
social
media
positive
have
been
posted
on
bulletin
boards
throughout
our
residence
halls.
*
Health
and
Wellness
Services
has
launched
the
campaigns
“Think
Before
Your
Post”
and
“Words
Matter,”
and
is
also
helping
lead
the
Recognizing
Equality
(RE)
Initiative.
*
President
Olson
has
convened
a
focus
group
to
generate
ideas
on
how
to
fight
cyberbullying,
which
included
a
campus-‐wide
email
encouraging
campus
conversations
about
WSU’s
community
of
respect
on
social
media.
The
group,
which
includes
faculty,
staff
and
students,
meets
monthly
to
develop
actions
to
counter
cyberbullying
on
campus.
*
Multiple
workshops
were
led
by
students,
President
Olson
and
myself,
providing
resources
and
infusing
positive
and
healthy
messages
on
social
media.
*
The
topic
is
being
addressed
academically,
in
class
discussions
in
Social
Psychology
and
Women’s,
Gender,
and
Sexuality
Studies
classes
as
well
as
in
research
on
social
media
stalking
and
cyberbullying
by
students
in
HERS
and
Communication
Studies.
In
addition,
our
staff
in
the
residence
halls
and
in
student
conduct
will
investigate
all
cases
of
cyberbullying
to
the
fullest
extent
possible,
and
we
will
continue
to
sanction
individuals
who
violate
the
rules.
I
would
like
to
remind
students
that
WSU
has
excellent
Counseling
and
Wellness
Services,
with
licensed
staff
to
help
students
deal
with
personal
issues.
Remember,
nothing
on
social
media
is
private.
Anything
you
post
could
last
forever
and
could
be
seen
by
anyone,
including
me,
your
professors,
and
even
members
of
your
family
back
home!
The
effects
of
a
comment
or
photo
posted
in
a
moment
of
haste
could
cause
a
tremendous
amount
of
anxiety.
We
should
work
to
use
social
media
to
tell
our
story
and
promote
all
of
the
good
work
we
do.
Karen
Johnson
Associate
Vice
President
for
Student
Life
and
Development
and
Dean
of
Students
24. 24
WSU
Update
–
Published
March
23rd,
2015:
HRL
SharePoint:
Event
Report
&
Evaluation
–
Posted
March
23rd,
2015:
Event Title #ProjectPostivity
Staff Member Otis, John R
Co-Event? Megan Smith, Jordan Darling, Katelyn Dreblow, and
Katrina McNamara
Date/ Time 3/23/2015 12:00 PM
Location Facebook and Twitter
Category Community Service
Event Outcome Develop Purpose
Description of Event Did you do something awesome? Or did you have a
great day? Tell US about it! #ProjectPositivity is an
online passive event occurring over BOTH Facebook
and Twitter from March 23 – May 1. Simply post onto
your public profile a picture, a status, or a quote, and
include #ProjectPositivity in it. We will be determining
random winners on a weekly basis (you will receive an
email if you have won!). Prizes are given to the
winners each week! Prizes may include gift baskets, t-
shirts, mugs, and many more things useful for college
students! So, get out there and post why YOUR life is
awesome!
Goals of the event: In the fall semester of 2014, Winona State University
was hit with poor use of social media, which gave the
University a bad reputation. Our goal was to spread
25. 25
both Facebook and Twitter with positivity in hope to
raise awareness against negative use of social media
on our campus and how it can affect mental health.
My team and I evaluated submissions on social media
and gave them prizes. We worked with multiple on-
campus organizations alongside Housing and
Residence Life for donations to be used as prizes, to
improve the event, and to promote this campaign on
campus. Furthermore, this campaign was a student-
led movement for students in order to make a Winona
State a happier place for all.
Target Population (in numbers): 2,500
Publicity/Advertisement Signs; Big PR; E-mail; Door Knocking; Whiteboards;
Digital Signage, Social Media; WSU Update; Clubs;
Organizations
Reflection of the Event This event went really well. We had a great group of
fellow students collaborating and spreading it around
campus. We also collaborated with classes,
professors, and faculty around campus to make this
program known. Our PR looked phenomenal! We
worked really hard to make this event happen! We got
over $500 in donated prizes and that was just truly a
great feeling to know that OUR campus had our backs
in order to make Winona State University more
positive. If we had the chance to do it again, we
would start implementing this program before spring
break. Despite that, we still have had a great turnout
on campus! This event was simply passive. Students
could use the hashtag #ProjectPositivity in Twitter
and in Facebook. My entire group had to do was
monitor the usage of that hashtag and screenshot
what we saw. Every screenshot that we did was
considered a "raffle" entry. Therefore students could
have multiple entries in each week to be eligible for
prizes. Prize winners were drawn completely at
random. We associated each screenshot with a
number, and then we drew numbers out of a hat, and
those students were the ones who won. That way
there was no bias between the 5 student judges.
Furthermore, the students that have participated have
really enjoyed the event and the prizes we have given
them!
Number of People in Attendance: 500
Positive and Lasting Effects of the Event The main positive and lasting effects of this program
was the influence of positivity on social media. We
created an environment that cyberbullying or poor
social media use was discouraged and nearly
impossible to take place. But what we have seen so
far is that everyone from the President of the
University to students living in our residence halls
have been participating in this campus-wide
campaign. There is a continued effort to change the
stigma of mental health concerns due to poor social
media usage by fellow students. We give students
another platform to express themselves to the large
community in a positive way!
Time Needed to Organize: As a group, we spent a total of 50 hours planning and
implement this event in all the residence halls, on
campus, and off-campus. Our main sources of
advertising were within the residence halls to target
26. 26
freshmen and upperclassmen students to try to make
Winona State a better place. We worked about 5
hours with my Hall Director for advice to implement
this program into the residence hall setting. We then
worked on digital PR for about 2 hours. Then after
that, what took more time was getting supplies,
resources, donations, and prizes from Housing,
Student Union, and Health Services to be used in
making this event successful. My other group
members were responsible for the publicity aspect
and getting the word out around campus. They
worked on getting supplies packs ready to go. We
then had to think of a home base for prizes and where
to have students pick up prizes if they had won. John
asked his Assistant Hall Director if New Center West's
front desk would be a possible candidate so that the
event remains within the residence halls. She agreed.
After that, we drafted an email to send to the Desk
Assistants letting them know what was taking place.
Then we drafted the prize winners' emails. During the
first week of the event, we spent an hour screen-
capturing all the submissions on both Facebook and
Twitter. Then we put them into a bucket and drew ten
entries of the 105 submissions for our first week of
five.
Cost of Event $0.00
PO returned to HD? Yes
Resources Used -WSU Housing and Residence Life: Event foundation
and development.
-WSU Health and Wellness Services: Donated prizes.
-WSU Housing and Residence Life: Donated prizes.
-WSU Student Union for $200 WSU Bookstore credit.
-WSU Communication Studies Department for
printing PR.
-WSU Bookstore: Two $10 gift cards
How can this event be adapted for another residence hall? Many college campuses all around the world are
facing this same issue on negative social media use. A
similar approach could be to create another hashtag
or implement #ProjectPositivity on their campus. All
the person(s) would have to do is monitor social
media and screenshot when they see the hashtag
used. To adapt this into a more active program
students attending could be given someone else’s
name and try to make their day better!
How did you come up with this idea? Our group saw the need for a positive promotion of
social media after the events of last semester on
WSU's campus. We saw students, faculty, and
professors being targeted on apps like Fade, Yik Yak,
Facebook, and Twitter. We wanted to bring a change
of social media usage so that one post doesn't ruin
someone's future career. After the Quad Hall staff
initiated and coin the #ProjectPositivity term, we
decided to take what they have started to implement
it both on campus, in the residence halls, and off
campus.
27. 27
Prize
Winner
Email
for
#ProjectPositivity
–
Drafted
March
25th,
2015:
Sunday,(April(5,(2015(at(10:01:25(PM(Central(Daylight(Time
Page(1(of(1
Congratulations!-!We!are!happy!to!inform!you!that!you!have!been!randomly!selected!as!a!winner!
in!#ProjectPositivity!!
You!can!claim!your!prize!at!the!New!Center!West!Front!Desk!between!9amA11pm!MondayAFriday.!
Please!provide!your!WSU!ID!to!claim!your!prize.!
Thank.you.for.keeping.our.campus.awesome!.Keep$up$the$posi+vity!..
If.you.have.ques+ons,.please.let.me.know..
#ProjectPosi+vity.
~Country$Warfare$(CMST$385)
JohJohnn RRobert Oobert Otitiss
Resident Assistant ~ Kirkland 308
Winona State University
507-474-2146
28. 28
Desk
Assistant
Instructions
for
Handing
out
Prizes
–
Posted
March
30th,
2015:
#ProjectPositivity
Instructions
to
DAs
Each
week
(starting
Monday,
March
31),
there
will
be
5
or
so
winners
for
#ProjectPositivity
John
Otis,
3rd
Kirkland
RA,
will
provide
below
a
list
of
the
winners
for
each
week
below
this
message
on
a
sticky
note.
1. Please
have
the
winners
present
their
WSU
ID
to
you.
2. Beside
the
staff
printer
behind
the
desk,
there
will
be
a
box
with
prize
bags
in
them
(they’re
the
white
bookstore
ones).
3. Each
bag
is
labeled
with
the
winner’s
name!
(We
have
guy
prizes
and
girl
prizes,
so
we
don’t
want
any
mix-‐up!).
4. Just
give
them
the
bag
and
a
smile!
J
If
you
have
any
questions,
text/call
me:
320-‐224-‐XXXX
DO
NOT
ABUSE
MY
PERSONAL
CELL
PHONE
–
AT
ALL.
(Be
professional
with
this
info
and
do
not
give
it
to
anyone).
Thank
you
29. 29
OR
100
Lesson
Plan
–
April
20th,
2015:
Social Media and the WSU 1
OR 100
Fall 2015
Overview
When does inappropriate online behavior cross the line to cyberbullying, and
what can you do about it? Students will learn about serious forms of
cyberbullying that happened at Winona State University. Students will have
the opportunity to discuss information as a class. Students will learn how to be
an active cyber bystander, and how to use social media positively.
Objectives
1. Analyze online bullying behaviors that “cross the line.”
2. Learn about the various ways that students can be cyberbullied,
including flaming, deceiving, and harassing.
3. Adopt the point of view of people who have been cyberbullied, and
offer solutions.
4. Learn how to respond as an active bystander for social media.
Activities
1. ASK: When does teasing “cross the line” and become harmful? What
are some signs, and what does it feel like to be in that situation?
2. Show We Are All Warriors PSA & Educational Video
3. Break up students into small groups and have them discuss times that
they have “crossed the line”, or had witnessed someone hurt someone
on social media. How did it make you feel? Have students make a list
of those times and be prepared to discuss to the rest of class.
4. Show PowerPoint and go through discussion questions as a class or in
small groups.
5. In class and at home activity: Ask students to brainstorm ways to
anonymously report cyberbullying. Have them make an action plan
for dealing with the problem for convincing administrators, professors,
students, and RAs to get involved. Have student’s research on-campus
resources and report about them too. Have students present their
findings.
Materials
1. We Are All Warriors - Winona
State Cyberbullying PSA 2015
2. Educational Video
3. PowerPoint Presentation
Other Resources
Stacy’s Story – When Rumors Escalate
StopBullying.Gov
Timeline
• PSA = 1.5 minutes
• Educational video = 10 minutes
• Activity = 5-10 minutes
• Discussion = 10 minutes
• PowerPoint = 5-7 minutes
• Total = about 45 minutes
Homework:
• Brainstorm and create a plan to
anonymously report
cyberbullying.
• Create an action plan with
dealing with cyberbullying, and a
plan if you see a student being
bullied.
• Have student’s research on-
campus resources that can help
the survivor of cyberbullying.
Social Media and the
WSU Community
30. 30
OR
100
PowerPoint
Lecture
–
April
30th,
2015:
!
Social Media:
A Tool,
Not a Weapon
~OR 100
A Public Service Announcement…
https://www.youtube.com/watch?v=GHTHeuITv-A
Mental Health
A study “Frequency and Quality of Social Networking
among Young Adults” (2012), found that negative
social media usage is associated with depressive
symptoms
There is more evidence that it is the quality, rather than
the frequency, of social networking activities that is
associated with depressive symptoms
DISCUSS
Have you ever noticed social media having a negative effect on
your mental health?
Harmful Social Media Behavior Contributing
to Body Dissatisfaction in College Students
• Reciprocating in harmful conversation,
rather than ignoring it
• Using Facebook or other social media
accounts as one’s sole identity
• Comparing oneself to others:
• Photos & appearance of self vs. others
• Number of friends
• Social life
• Accomplishments
• Likes and comments on various posts
DISCUSS:
Of the ones listed or others, what negative
social media behaviors do you find yourself
participating in?
31. 31
$
Emotional Contagion
Emotional Contagion is the idea that you can
effect the emotions and even the behavior of
social media contacts
A recent study by
Facebook showed that
one person’s negative
status update or post
could effect the
emotions of their social
media contacts around
the world
DISCUSS:
Think about the last time
you were on social media,
did you see any posts that
stood out as positive or
negative?
Using Social Media for ‘Good’
More than half of U.S.
college students use social
networking sites for
communicating with
classmates about school
Positive use for social media
can help build trusting
relationships, and improve
mutual dependence
DISCUSS:
How has social media
positively impacted your life?
It’s up to US
What was your last
Facebook post?
Has anyone ever posted anything
mean about you or someone you know
on social media?
Do you think some forums are more
harmful than others? Which ones?
32. 32
Appendix
D:
Misc.
Correspondence
Winona
State
Health
&
Wellness
Services
–
Posted
on
March
19th,
2015:
Winona
State
RE
Initiative
–
Posted
on
March
24th,
2015:
33. 33
Winona
State
Student
Senate
–
Posted
on
March
24th,
2015:
34. 34
Winona
State
NRHH
Of-‐The-‐Month
Spotlight
Nomination–
Posted
on
April
11th,
2015:
35. 35
List
of
#ProjectPositivity
Sponsors:
Organization:
WSU
Housing
&
Residence
Life
WSU
Health
&
Wellness
Services
WSU
Student
Union
WSU
Bookstore
WSU
CMST
Department
Supplies
Donated:
Leather
backpack
5
water
bottles
$200
Bookstore
Credit
2
$10
gift
cards
$50
for
PR
2
tumblers
13
sunglasses
8
pen-‐styluses
10
gray
wellness
shirts
13
silly
bands,
7
blue
wellness
shirts
3
microfiber
cloths
1
beach
towel
5
Mugshots
Thermoses
3
Aquila
T-‐
shirts
6
Octans
T-‐
shirts
7
Eridanus
T-‐
shirts
3
Pyxis
Mugs
Thank
You
Cards:
Sarah
Olcott
Kate
Hansen
Joe
Reed
WSU
Bookstore
Dr.
Tammy
Swenson-‐Lepper
&
CMST
Department
Candice
Guenther
