Mobile commerce (m-commerce) refers to purchases made via mobile devices like phones. Common m-commerce activities in Africa include mobile money transfers, banking access via phones, and purchasing airtime. While smartphone ownership is still low, many access the internet on their phones rather than desktops, presenting opportunities for m-commerce. Businesses should invest in mobile-optimized apps and websites to capitalize on the growing m-commerce trend.

1. Derek Jason Bossman

2. is m-Commerce

3. Examples of m-Commerce
• Mobile Money
• Mobile Ticketing
• Mobile Banking
• Mobile Vouchers and Coupons

4. m-Commerce In Africa
Three most common purchases on a mobile
handset for consumers:
• Airtime
• Mobile money transfer to other users
• Mobile banking (notifications and account
access)

8. • Low smartphone penetration
• Availability of payment options
• Consumer comfort with shopping on
the phone
Challenges

9. • There are more cell phones than people
• More users access the internet via their
phones than traditional desktops
Opportunities

10. Prepping your business
for m-commerce
• Invest in mobile apps.
• Consider responsive web design
• Choose the right platform.