Mobile Computing & 
Commerce
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Learning Objectives 
• Define mobile computing and mobile commerce. 
• Discuss the major M-commerce applications. 
• Define pervasive computing and describe two 
technologies that underlie this technology 
• Describe wireless networks according to their 
effective distance 
• Discuss the four major threats to wireless 
networks. 
2 N.Karami, MIS-Spring 2012
Opening Case 
• Mobile checkstand 
• Personal scanner 
• Employee handheld devices 
• Cart-mounted tablet PC 
• Wi-Fi access
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Mobile Computing 
• Mobile computing: refers to real-time, wireless 
connection between a mobile device and other 
computing environments, such as the Internet and an 
intranet. 
• The characteristics, mobility and broad reach, create five 
value-added attributes that break the barriers of 
geography and time: 
– Ubiquity 
– Convenience 
– Instant connectivity 
– Personalization 
– Localization of products and services 
4 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
The Landscape of Mobile 
Computing and Commerce 
5 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
What is Mobile Commerce? 
• Transactions and payments conducted in a non-PC-based 
environment 
• The transmission of user data (e.g., e-mail, spreadsheet) 
without wires 
• The management of the processes that handle the product or 
service needs of a consumer via a mobile phone 
• Use of wireless devices to facilitate the sale of products and 
services, anytime, anywhere 
 The development of m-commerce is driven by the following factors: 
 Widespread availability of mobile devices 
 No need for a PC 
 The “Cell phone culture” 
 Declining prices 
 Bandwidth improvement 
6 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Example of Mobile Commerce 
7 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Example of mobile commerce 
Car key and the 
Speedpass 
8 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Mobile Commerce 
Applications(1) 
• Financial Services 
– Mobile Banking 
– Wireless Electronic Payment Systems 
– Micropayments 
– Mobile (Wireless) Wallets 
– Wireless Bill Payments 
• Accessing Information 
– Mobile Portal 
– Voice Portal 
9 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Mobile Commerce 
Applications(2) 
• Location Based Applications 
– Shopping from Wireless Devices 
Some shopping applications include: 
• Restaurant chains enabling consumers to place an order 
for pick up or delivery virtually any time, anywhere. 
• eBay offers “anywhere wireless” services as does 
Amazon.com 
• Purchasing movie tickets by wireless device 
– Location-based Advertising: Location-sensitive 
advertising 
10 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Mobile Commerce 
Applications(3) 
Location-based commerce (l-commerce) refers 
to the delivery of advertisements, products and 
services. 
• The l-commerce services revolve around five key areas: 
– Location: determining the basic position of a person or a 
thing (e.g., car or boat). 
– Navigation: plotting a route from one location to another. 
– Tracking: monitoring the movement of a person or a thing 
(e.g., a package or vehicle). 
– Mapping: creating maps of specific geographical locations. 
– Timing: determining the precise time at a specific location. 
11 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Telemedicine 
Telemedicine predicted in 1924 
and today…. 
12 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Telemetry Applications 
• Telemetry is the wireless transmission and 
receipt of data gathered from remote sensors. 
– Technicians can use telemetry to identify 
maintenance problems in equipment; 
– Doctors can monitor patients and control medical 
equipment from a distance; 
– Car manufacturers use telemetry for remote vehicle 
diagnosis and preventive maintenance. 
13 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Medical & Automotive 
Telemetry 
The OnStar 
system from 
GM 
14 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
The Aware System 
Telemetry in the trucking industry 
15 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Pervasive Computing 
• Pervasive Computing (Ubiquitous computing) 
Radio frequency identification (RFID) 
Wireless sensor networks (WSNs) 
16 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Various RFID Tags 
17 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
RFID Dust by Hitachi 
Human hair 
18 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
RFID tracking tag from the movie 
“Mission Impossible” 
19 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Small RFID Reader and Tag 
20 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
RFID at Selexyz 
RFID tag on book 
RFID reader at Selexyz 
21 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
RuBee 
A RuBee tag 
RuBee signals will go through 
metal and liquids, where RFID 
signals will not 
22 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Wireless Sensor Networks 
(WSNs) 
Mote 
23 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Inrix Traffic System 
24 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
25 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Wireless Computer Networks & 
Internet Access 
 Short range wireless networks 
 Bluetooth 
 Ultra-wideband 
Near-field Communications 
 Medium range wireless networks 
 Wide area wireless networks 
26 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Bluetooth Devices 
27 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
FitSense: A Personal Area Network 
28 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Near-field Communications in 
Action 
29 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Medium Range Wireless 
Networks 
Wireless fidelity (Wi-Fi) 
Wireless access point 
Hotspot 
Wireless network interface card 
30 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
A Wi-Fi Hotspot 
31 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Wi-Fi at McDonalds 
32 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Example of a Mesh Network 
A mesh network 
from Meraki and 
one node 
33 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Wide-Area Wireless Networks 
• Cellular Radio 
– 1st Generation 
– 2nd Generation 
– 2.5 Generation 
– 3rd Generation 
• Wireless Broadband or WiMax 
34 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
A Wi-Max Hotspot 
Golden 
Gate bridge 
35 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Wi-Max in Tehran 
36 N.Karami, MIS-Spring 2012
Management Information Systems 
Mobile Commerce 
Graduate School of 
Management & Economics 
Wireless Security 
Four major threats 
– Rogue access point 
– War driving ( http://www.wardriving.com/) 
– Eavesdropping 
– RF (Radio frequency) jamming 
37 N.Karami, MIS-Spring 2012

Session#4; mobile commerce

  • 1.
  • 2.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Learning Objectives • Define mobile computing and mobile commerce. • Discuss the major M-commerce applications. • Define pervasive computing and describe two technologies that underlie this technology • Describe wireless networks according to their effective distance • Discuss the four major threats to wireless networks. 2 N.Karami, MIS-Spring 2012
  • 3.
    Opening Case •Mobile checkstand • Personal scanner • Employee handheld devices • Cart-mounted tablet PC • Wi-Fi access
  • 4.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Mobile Computing • Mobile computing: refers to real-time, wireless connection between a mobile device and other computing environments, such as the Internet and an intranet. • The characteristics, mobility and broad reach, create five value-added attributes that break the barriers of geography and time: – Ubiquity – Convenience – Instant connectivity – Personalization – Localization of products and services 4 N.Karami, MIS-Spring 2012
  • 5.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics The Landscape of Mobile Computing and Commerce 5 N.Karami, MIS-Spring 2012
  • 6.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics What is Mobile Commerce? • Transactions and payments conducted in a non-PC-based environment • The transmission of user data (e.g., e-mail, spreadsheet) without wires • The management of the processes that handle the product or service needs of a consumer via a mobile phone • Use of wireless devices to facilitate the sale of products and services, anytime, anywhere  The development of m-commerce is driven by the following factors:  Widespread availability of mobile devices  No need for a PC  The “Cell phone culture”  Declining prices  Bandwidth improvement 6 N.Karami, MIS-Spring 2012
  • 7.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Example of Mobile Commerce 7 N.Karami, MIS-Spring 2012
  • 8.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Example of mobile commerce Car key and the Speedpass 8 N.Karami, MIS-Spring 2012
  • 9.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Mobile Commerce Applications(1) • Financial Services – Mobile Banking – Wireless Electronic Payment Systems – Micropayments – Mobile (Wireless) Wallets – Wireless Bill Payments • Accessing Information – Mobile Portal – Voice Portal 9 N.Karami, MIS-Spring 2012
  • 10.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Mobile Commerce Applications(2) • Location Based Applications – Shopping from Wireless Devices Some shopping applications include: • Restaurant chains enabling consumers to place an order for pick up or delivery virtually any time, anywhere. • eBay offers “anywhere wireless” services as does Amazon.com • Purchasing movie tickets by wireless device – Location-based Advertising: Location-sensitive advertising 10 N.Karami, MIS-Spring 2012
  • 11.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Mobile Commerce Applications(3) Location-based commerce (l-commerce) refers to the delivery of advertisements, products and services. • The l-commerce services revolve around five key areas: – Location: determining the basic position of a person or a thing (e.g., car or boat). – Navigation: plotting a route from one location to another. – Tracking: monitoring the movement of a person or a thing (e.g., a package or vehicle). – Mapping: creating maps of specific geographical locations. – Timing: determining the precise time at a specific location. 11 N.Karami, MIS-Spring 2012
  • 12.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Telemedicine Telemedicine predicted in 1924 and today…. 12 N.Karami, MIS-Spring 2012
  • 13.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Telemetry Applications • Telemetry is the wireless transmission and receipt of data gathered from remote sensors. – Technicians can use telemetry to identify maintenance problems in equipment; – Doctors can monitor patients and control medical equipment from a distance; – Car manufacturers use telemetry for remote vehicle diagnosis and preventive maintenance. 13 N.Karami, MIS-Spring 2012
  • 14.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Medical & Automotive Telemetry The OnStar system from GM 14 N.Karami, MIS-Spring 2012
  • 15.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics The Aware System Telemetry in the trucking industry 15 N.Karami, MIS-Spring 2012
  • 16.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Pervasive Computing • Pervasive Computing (Ubiquitous computing) Radio frequency identification (RFID) Wireless sensor networks (WSNs) 16 N.Karami, MIS-Spring 2012
  • 17.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Various RFID Tags 17 N.Karami, MIS-Spring 2012
  • 18.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics RFID Dust by Hitachi Human hair 18 N.Karami, MIS-Spring 2012
  • 19.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics RFID tracking tag from the movie “Mission Impossible” 19 N.Karami, MIS-Spring 2012
  • 20.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Small RFID Reader and Tag 20 N.Karami, MIS-Spring 2012
  • 21.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics RFID at Selexyz RFID tag on book RFID reader at Selexyz 21 N.Karami, MIS-Spring 2012
  • 22.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics RuBee A RuBee tag RuBee signals will go through metal and liquids, where RFID signals will not 22 N.Karami, MIS-Spring 2012
  • 23.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Wireless Sensor Networks (WSNs) Mote 23 N.Karami, MIS-Spring 2012
  • 24.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Inrix Traffic System 24 N.Karami, MIS-Spring 2012
  • 25.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics 25 N.Karami, MIS-Spring 2012
  • 26.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Wireless Computer Networks & Internet Access  Short range wireless networks  Bluetooth  Ultra-wideband Near-field Communications  Medium range wireless networks  Wide area wireless networks 26 N.Karami, MIS-Spring 2012
  • 27.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Bluetooth Devices 27 N.Karami, MIS-Spring 2012
  • 28.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics FitSense: A Personal Area Network 28 N.Karami, MIS-Spring 2012
  • 29.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Near-field Communications in Action 29 N.Karami, MIS-Spring 2012
  • 30.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Medium Range Wireless Networks Wireless fidelity (Wi-Fi) Wireless access point Hotspot Wireless network interface card 30 N.Karami, MIS-Spring 2012
  • 31.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics A Wi-Fi Hotspot 31 N.Karami, MIS-Spring 2012
  • 32.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Wi-Fi at McDonalds 32 N.Karami, MIS-Spring 2012
  • 33.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Example of a Mesh Network A mesh network from Meraki and one node 33 N.Karami, MIS-Spring 2012
  • 34.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Wide-Area Wireless Networks • Cellular Radio – 1st Generation – 2nd Generation – 2.5 Generation – 3rd Generation • Wireless Broadband or WiMax 34 N.Karami, MIS-Spring 2012
  • 35.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics A Wi-Max Hotspot Golden Gate bridge 35 N.Karami, MIS-Spring 2012
  • 36.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Wi-Max in Tehran 36 N.Karami, MIS-Spring 2012
  • 37.
    Management Information Systems Mobile Commerce Graduate School of Management & Economics Wireless Security Four major threats – Rogue access point – War driving ( http://www.wardriving.com/) – Eavesdropping – RF (Radio frequency) jamming 37 N.Karami, MIS-Spring 2012