It is a power point presentation based on the McDonald's mini case.This will give you a brief introduction to McDonald history ,strategy and challenges.

1. MINI CASE
STUDY
MINI
CASE
STUDY

2. HISTORY
The business began in 1940, with a restaurant opened by brothers Richard and
Maurice McDonaldin San Bernardino, California. The present McDonald's
corporation dates its founding to the opening of a franchised restaurant by Ray
Kroc, in Des Plaines, Illinois, on April 15, 1955

3. The oldest operating McDonald'srestaurant
is the third one built, opening in
1953. It is located at 10207 Lakewood Blvd.
at Florence Ave. in Downey, California (at 33.9471°N 118.1182°W)

4. ABOUT
WORLD LEADING FAST FOOD CHAIN
MORE THAN 34000 RESTURANTS
IN 119 COUNTRIES
SERVES 70 MILLION PEOPLES
PER DAY
Employee more than
375000 people
5669 company OWNED LOCATIONS

9. BRAND ELEMENTS

13. BRAND

14. CLEANLINESS

15. GOOD SERVICE

16. HIGH QUALITY FOOD

17. CHALLENGES AHEAD

19. COMPETITION

20. PROVIDING HEALTHY FOOD

21. DISCLAIMER
PROFESSOR SAMEER MATHUR
MARKETING PROFESSOR
INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
ASHISH KHATRI
RAMJAS COLLEGE
MARKETING INTERN
WINTER INTERNSHIP 2017