McArdle At A Glance

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McArdle is a leading full-service communication company specializing in print and digital media in the Washington D.C. metro area. It is the third largest commercial printer in the region and produced over 7,000 projects in 2008. McArdle aims to operate sustainably and help clients reduce their environmental impact. It offers various print, design, digital media, and mailing services through a team of experts led by President Lisa Arsenault.

International Monetary Fund
October 9, 2009

A Tradition of Excellence
Regional leader in full-service communication,
specializing in print and digital media services.

Third largest commercial printer in the Washington,
DC-metro area.

Owned by the Bureau of National Affairs (BNA), an
employee-owned company in Arlington, VA.

Produced over 7,000 projects in 2008.

For more information contact Lindsey McMillion at
lindsey.mcmillion@mcardlesolutions.com or 301-390-8522
2

International Monetary Fund
October 9, 2009

Think Globally, Act Locally.

At McArdle, we’re active
participants in the green
movement. We strive to sustain
our natural resources, limit our
carbon footprint, and help our
clients to do the same. To that
end we offer a host of options
and policies to help you green
your business and projects.

For more information contact Lindsey McMillion at
lindsey.mcmillion@mcardlesolutions.com or 301-390-8522
3

International Monetary Fund
October 9, 2009

Business Solutions

Mailing & Fulfillment
Over 10 million pieces in the mail
in 2008.

A designated Direct Distribution Facility
by the United States Postal Service.

Intelligent Mail for optimum tracking.

For more information contact Lindsey McMillion at
lindsey.mcmillion@mcardlesolutions.com or 301-390-8522
5

International Monetary Fund
October 9, 2009

A Team of Experts

Lisa Arsenault, President
Jeff Emerson, V.P. of Operations
Mark Samphilipo, CFO
Colleen McKenna, Sales Manager
Silvia Edwards, Customer Service Manager

Customer Service Teams
Production Teams

For more information contact Lindsey McMillion at
lindsey.mcmillion@mcardlesolutions.com or 301-390-8522
6

International Monetary Fund
October 9, 2009

Partnerships and Affiliations
Through our valued partnerships and affiliations as well as our
participation in our local and global professional community, McArdle is
able to offer solutions that embrace working smarter, not harder.

For more information contact Lindsey McMillion at
lindsey.mcmillion@mcardlesolutions.com or 301-390-8522
7

McArdle is a regional leader in print and digital media services located in the Washington DC metro area. It is the third largest commercial printer in the area and is owned by the Bureau of National Affairs. McArdle strives to be environmentally friendly and offers green solutions to clients. It provides various digital media, printing, design, mailing and fulfillment services and produced over 6,000 projects in 2009.

Tim Brooks, Mobile Media Strategies 2012

Briefing Media

Tim Brooks, CEO-designate of BMJ Group and member of the Cabinet Office Digital Advisory Board, gave a keynote speech at the Mobile Media Strategies conference on September 25, 2012. He discussed how mobile usage is rapidly increasing and becoming the primary interface for many consumers and transactions. However, advertising rates on mobile are still much lower than desktop, and the industry faces challenges in monetizing mobile including lack of consistent metrics, focus on past strategies over innovation, and risk aversion.

Business technology literacy is not optional (mitchell mackey) 19 11-2012 [co...

Mitchell Mackey

This document summarizes a presentation about the importance of business technology fluency. It discusses how [1] companies now operate in a connected world where customers, partners and employees are connected, [2] many companies still operate with siloed systems that do not work in today's digital environment, and [3] companies must embrace internet-native business technology like cloud computing to change the game and keep up with digital acceleration.

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Gerd Tarand

This document discusses selling digital marketing strategies to company boards. It summarizes that digital marketing is about new ways of thinking beyond just channels, and provides opportunities for growth, innovation, and new business models. It also notes that consumers and competitors have widely embraced digital tools. The document advocates educating boards on these opportunities to evolve with digital changes or risk falling behind. It provides tips for digital evangelism, such as organizing demonstrations, training, and challenging traditional thinking.

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Ago Cluytens

The document discusses changes in the financial services industry following the 2008 financial crisis. It notes that (1) brand values in financial services fell significantly, with some losing nearly half their value; (2) consumers lost faith in banks due to the crisis; and (3) new entrants are reshaping the industry through peer-to-peer networks and alternative providers. It argues that branding is now a top priority for financial institutions. Regaining consumer trust requires focusing on transparency, simpler products, and independence. Companies that can redefine their brand values, business models, positioning and reconnect with people may be best positioned to succeed going forward.

The document outlines the agenda for a Social Media Workshop on October 14th 2011 in Cork, Ireland. The workshop will be facilitated by Krishna De and feature 5 guest speakers discussing using social media platforms like Facebook, Twitter, LinkedIn, business blogging, and multimedia to promote businesses. Attendees will learn how to get started with social media, create online communities, use different social platforms, and develop a social media plan to benefit their business. The cost is €95 per delegate and space is limited.

Social Media Conference - Cork

Krishna De

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David Hansen

1) Africa is emerging as one of the fastest growing economic regions in the world, with real GDP growth averaging 4.7% annually over the past few decades. 2) It has abundant natural resources and a rapidly growing consumer market, with over half of African households expected to have annual incomes over $5,000 by 2020. 3) However, doing business in Africa presents challenges such as governance issues and a lack of strong institutions. Companies must navigate political risks and ensure local benefits to projects. Building trust with communities and accountability are keys to success.

The truth is out there

Mike Davis

This document discusses the rise of big data and data science. It notes that data is growing exponentially, with organizations now dealing with petabytes of data daily from various sources and formats. This massive amount of data provides value if it can be analyzed to help decision-making by delivering the right information to the right people at the right time. New technologies are emerging to better store, access and understand large datasets, while data scientists are needed to analyze the data and glean useful insights for business.

How Can Big Data be Made More Accessible for Marketers? Michael Chrisment @ E...

Michael Chrisment

•The current Datavisualisation available in the Big Data/Customer Intelligence tools is in fact still far from being marketer-friendly. •Before, Communication was limited in time / space / target / message. Therefore its reporting could happen at a given time, after the peak, with limited dimensions of analysis, therefore accessible. •Now, Communication is relational, multi-touchpoints, ecosystem-like, always-on, generating Big Data. It becomes intangible: the screenshot of a web page/ cannot represent it anymore. The reporting dashboard becomes the most tangible representation/deliverables of a communication system, versus the creative execution. •When directed to marketers the dashboard have to be treated as a communication vehicle, and we should not neglect this requirement. 10

Social Media and B2B marketing

Marko Sykkö

The document discusses how social media can be used for B2B marketing, noting that B2B buyers are highly engaged on social platforms and relationships formed there influence purchasing decisions. It provides examples of how companies are using social media for marketing, customer service, thought leadership, communications, recruiting, and open innovation. The key is integrating social media into a company's culture and communications through open participation, sharing content, and discussion on various social channels.

Microsoft Australia Partner Conference

Oscar Trimboli

This document provides a summary of some of the most popular and worthwhile session topics at the #apc2010 conference. The most popular 25% of sessions focused on Microsoft's cloud strategy, SharePoint, Dynamics, and cloud services. Worthwhile Wednesday session topics included small/medium business strategies, cloud computing for ISVs, and creating profitable sales conversations. Worthwhile Thursday session topics focused on unified communications, education opportunities in the cloud, data analytics, global channel development, and deploying cloud services.

Digital Pulse Summit - The Forces Shaping the Web - Mike Lundgren, VML

Digital Clarity Group

This document discusses several forces shaping the digital world and marketing, including the growing number of people going online through mobile devices. It emphasizes that the attention economy requires engaging audiences rather than interrupting them. Brands need to entertain and find the right balance of engaging information without being too brand-focused or entertainment-focused. Emerging technologies like augmented reality, gamification, and internet of things are converging to create frictionless experiences. Privacy and identity are also evolving factors. The document advocates considering how to apply these forces to solve problems and create new opportunities.

DMS Scotland: Making content king in your marketing 14 November 2013

Rachel Aldighieri

This document summarizes an agenda for a DMA Scotland event on content marketing. The event included presentations and discussions on content marketing research from the DMA, the List's digital evolution strategies, and tips for effective content from Indicia. Speakers discussed how over 80% of UK marketers have adopted content marketing and use an average of 13 tactics. Top tactics included website articles, blogs, and social media. Goals include brand awareness, engagement, and lead generation. Budgets for content marketing are expected to increase industry-wide. Other topics included the importance of quality, engaging content and optimizing content for mobile and social media.

About Mott MacDonald_NA

Tremtan

Mott MacDonald is a global engineering, management and development firm that helps clients address complex challenges. It has experts in 150 countries who find opportunities in complexity and turn obstacles into sustainable solutions. The document discusses Mott MacDonald's work on infrastructure projects around the world, as well as its focus on sustainability and positive social and environmental outcomes. It emphasizes the company's people-centered approach and ability to access expertise from across its global network.

Monetize Social Media

iStrategy

The document discusses how social media has changed consumer expectations and relationships with companies, forcing businesses to monetize their social media efforts. It notes that while difficult, monetizing social media is possible by building genuine online relationships and finding ways to link social media activities to profits. The document argues that firms must embrace social media as the new reality and offers to provide a roadmap to help companies monetize their social media presence.

Professional manager feb mar2012

Chartered Management Institute

Big data and analytics

Mike Davis

The document discusses opportunities that big data and analytics present for businesses. It provides examples of how various industries like internet companies, mobile gaming, marketing, telecommunications, retail, utilities, and insurance are using big data. While big data brings opportunities, it also presents challenges related to data ownership, access, processing speed, understandability, and integration. However, businesses should not be afraid to leverage big data as they have the necessary tools and skills to generate value from large and diverse data sources.

Dynata & OrangeValley | Hoe gevalideerde data de ROI van je media campagnes v...

OrangeValley

De digitale media en advertising business is een van de grootste ongevalideerde businesses in de wereld. Honderden miljarden media dollars worden verhandeld zonder een goed begrip van de kwaliteit, het cross-device bereik en het effect ervan. Tegelijkertijd zijn consumenten in de laatste 15 jaar flink, zo niet volledig, gedigitaliseerd. Dus, hoe verenigen we deze twee trends? Hoe zorgen jouw media-inkopers ervoor dat jouw gedigitaliseerde doelgroep ook jouw gedigitaliseerde business wordt? Hoe bereikt je met jouw mediabudget daadwerkelijk de consument? Hoe kan je met gevalideerde data sturen op ROI en Accountability? Marcel van Dynata vertelt je hier meer over tijdens zijn sessie op het Digitale Transformatie event van OrangeValley.

Deliberately Disruptive: Lessons from Atlantic Media Company's Digital Direction

Malcolm Netburn

When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.

Understanding Young Digital Customer @ Halifax Chamber of Commerce

Adam Kruszynski

The document discusses reaching young digital customers between 15-35 years old who are tech savvy and more likely to live in urban areas. It notes that this demographic is growing quickly and responsible for a sizable percentage of sales. It recommends that companies make themselves more relevant to these customers, increase messaging impact and frequency, and make it easy for customers to participate through purchases or opting in.

The Customer Journey, Ashley Friedlein keynote presentation, PPA Customer Dir...

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Fibep - The Future of Media in the Digital Age

Scopernia

The document discusses the future of media in the digital age. It outlines how digital consulting company DearMedia helps clients navigate opportunities in digital and social media. The rise of mobile devices and platforms is transforming traditional media consumption, as audiences now watch TV and engage with content in nonlinear ways. Building strong communities and connections with audiences will be important for media brands in this new landscape.

What is csr

Joanne Ramsey

Corporate social responsibility (CSR) refers to companies assessing and addressing their impacts on the environment and society. The document discusses what CSR is and is not, how companies use the internet and social media to communicate their CSR efforts, and some examples of companies' CSR initiatives in areas like the environment, community investment, and transparency. It also notes potential issues with CSR like "greenwashing" or token efforts not aligned with company operations.

17 B2B Women Marketers: One Question, Many Challenges

Siegel+Gale

In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question: “What’s the #1 brand challenge facing B2B companies today?” This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.

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McArdle At A Glance

1. McArdle at a Glance

2. International Monetary Fund October 9, 2009 A Tradition of Excellence Regional leader in full-service communication, specializing in print and digital media services. Third largest commercial printer in the Washington, DC-metro area. Owned by the Bureau of National Affairs (BNA), an employee-owned company in Arlington, VA. Produced over 7,000 projects in 2008. For more information contact Lindsey McMillion at lindsey.mcmillion@mcardlesolutions.com or 301-390-8522 2

3. International Monetary Fund October 9, 2009 Think Globally, Act Locally. At McArdle, we’re active participants in the green movement. We strive to sustain our natural resources, limit our carbon footprint, and help our clients to do the same. To that end we offer a host of options and policies to help you green your business and projects. For more information contact Lindsey McMillion at lindsey.mcmillion@mcardlesolutions.com or 301-390-8522 3

4. International Monetary Fund October 9, 2009 Business Solutions Marketing and Design Brand Development Consultation Printing Digital Sheet Fed Web Digital Media Services Branded Storefront 1:1 Marketing Digital Asset Management Digital Companion for magazines and collateral For more information contact Lindsey McMillion at lindsey.mcmillion@mcardlesolutions.com or 301-390-8522 4

5. International Monetary Fund October 9, 2009 Business Solutions Mailing & Fulfillment Over 10 million pieces in the mail in 2008. A designated Direct Distribution Facility by the United States Postal Service. Intelligent Mail for optimum tracking. For more information contact Lindsey McMillion at lindsey.mcmillion@mcardlesolutions.com or 301-390-8522 5

6. International Monetary Fund October 9, 2009 A Team of Experts Lisa Arsenault, President Jeff Emerson, V.P. of Operations Mark Samphilipo, CFO Colleen McKenna, Sales Manager Silvia Edwards, Customer Service Manager Customer Service Teams Production Teams For more information contact Lindsey McMillion at lindsey.mcmillion@mcardlesolutions.com or 301-390-8522 6

7. International Monetary Fund October 9, 2009 Partnerships and Affiliations Through our valued partnerships and affiliations as well as our participation in our local and global professional community, McArdle is able to offer solutions that embrace working smarter, not harder. For more information contact Lindsey McMillion at lindsey.mcmillion@mcardlesolutions.com or 301-390-8522 7

McArdle At A Glance

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