Its been over a hundred years since the Bra was first designed. It's time for a change. Using Nature as a model ofcourse! Enjoy!

2. “freedom should
be synonymous
with bra’s, and
not the other
way around.”

3. health
visual comfort
01

4. / health
Current Bra’s constrict lymph-flow from the under-breast
and the center of the chest caused by most push-up bras.
This causes for increased levels of DDT, PCB’s, Dioxin,
Benzene and other carsinogenic chemicals within the
body. It also increases body temperature increasing levels
of the hormone proclactin. All of these have shown to
increase risks of breast-cancer in western women.
Other Health Concerns
• Migranes
• High Blood Pressure
• Stress
• Rashes
• Scoliosis
• Heart-Disease
• Stretch-Marks
• Chaffing
02

5. / comfort
NEARLY
2.5 BILLION
WOMEN
AROUND THE
WORLD ARE
UNSATISFIED
The shocking facts are true: with a little under half our population being
female, it is alarming to note that 80% of women worldwide remain in
constant discomfort solely because of the size of their bra’s. This particularly
affects women with larger breasts, who endure back-pain because of the
weight placed on their spine and the lack of support they receive. This also
affects women with smaller breasts who feel the need to purchase bras that
are tighter on the back to maintain support, causing rashes and chaffing,
The Problem with Underwire
• Uncomfortable
• Not Flexible enough
• Wire causes Chaffing
• Heavy
• Wire pokes through
• Not enough support for larger breasts
• Digs into skin around back/sides
• Causes Rashes/Redness
03

6. / visual
OF WOMEN &
MEN SAID THEY
FIND BLACK LACE
It also makes them feel attractive and very confident
2
2
Black Lace
5
Black White Lace Transparent
White
Nude Opaque
Opaque
Nude
Transparent
Colors
Colors
1 5
3
1
“IT’S REALLY HOT WHEN Unsurprisingly, 70% of men said the most important part of a bra is in that it
A GUY CAN UNCLASP comes off easily. Although some mentioned the importance of visual appeal,
WITH HIS TEETH.” primarily form took second place over function, specifically a front-clasp
04

7. comfort health
• Eliminate metal underwire • Reduces risk of cancer
• Stretchable fabric • Increases lymph flow
• Breathable padding • Easy excretion of toxins
• Front-clasp • Lowers body-temperature
• Body-Contouring wire • Decrease sweat
• Personalized/Right size
• Counter-Balance
visual
• Black and Nude
• Opaque Lace
• Strap-less converter
• Cleavage enhancer
• Slight push-up/padding
05

8. interior coating of ‘urea’compund
hollow-underwire frame
• natural cooling agent
+ mesoglea liquid mold
• erythromelagia
• Sea Anemone
• Catalyst with Moisture (Oxygen+Hydrogen)
• Liquid that hardens
• Activated when sweating using air
• Malleable
• Flexible
• Biodegradable
3”
front-clasp 1”
• Easy-on
• Easy-off
spider silk counter-balance pockets
• Lightweight adjustable hooks • Non-Adhesive Epoxy gel
• Flexible • Enhance Cleavage when needed • Liquid goes to solid
• Body-Contouring • “At-Rest” convertible phase • Ratio of 1x 3 inches = 1 lbs
• Customization: 0 lbs - 6 lbs
06

9. ZAMIN DHARSI | BIOLOGICAL SYSTEMS FINAL PRESENTATION | MINNEAPOLIS COLLEGE OF ART & DESIGN | FALL 2009