The document examines Duke University Hospital's (DUH) current and future use of digital technology and social media. It discusses DUH's existing online presence, considerations for digital security, and technologies like cloud-based software that could enhance DUH's digital presence. The implications of the internet and social media for DUH are explored, including opportunities to share knowledge but also threats like ransomware. Strategies are recommended for DUH to encourage provider social media use without damaging its brand, such as bolstering policies and aligning social media goals with engagement tactics.
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Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
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Wullianallur Raghupathi1, Viju Raghupathi2, Joseph Tan3*
1Professor, Gabelli School of Business, Fordham University, USA
2Associate Professor, Koppelman School of Business, Brooklyn College of the City University of New York
3Professor, DeGroote School of Business, McMaster University
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Make sure it is in APA 7 format and at least 3-4 paragraphs and refe.docxendawalling
Make sure it is in APA 7 format and at least 3-4 paragraphs and references.
Throughout history, technological advancements have appeared for one purpose before finding applications elsewhere that lead to spikes in its usage and development. The internet, for example, was originally developed to share research before becoming a staple of work and entertainment. But technology—new and repurposed—will undoubtedly continue to be a driver of healthcare information. Informaticists often stay tuned to trends to monitor what the next new technology will be or how the next new idea for applying existing technology can benefit outcomes.
In this Discussion, you will reflect on your healthcare organization’s use of technology and offer a technology trend you observe in your environment.
To Prepare:
Reflect on the Resources related to digital information tools and technologies.
Consider your healthcare organization’s use of healthcare technologies to manage and distribute information.
Reflect on current and potential future trends, such as use of social media and mobile applications/telehealth, Internet of Things (IoT)-enabled asset tracking, or expert systems/artificial intelligence, and how they may impact nursing practice and healthcare delivery.
By Day 3 of Week 6
Post
a brief description of general healthcare technology trends, particularly related to data/information you have observed in use in your healthcare organization or nursing practice. Describe any potential challenges or risks that may be inherent in the technologies associated with these trends you described. Then, describe at least one potential benefit and one potential risk associated with data safety, legislation, and patient care for the technologies you described. Next, explain which healthcare technology trends you believe are most promising for impacting healthcare technology in nursing practice and explain why. Describe whether this promise will contribute to improvements in patient care outcomes, efficiencies, or data management. Be specific and provide examples.
By Day 6 of Week 6
Respond
to at least
two
of your colleagues
* on two different days
, offering additional/alternative ideas regarding opportunities and risks related to the observations shared.
Click on the
Reply
button below to reveal the textbox for entering your message. Then click on the
Submit
button to post your message.
*Note:
Throughout this program, your fellow students are referred to as colleagues.
Throughout history, technological advancements have appeared for one purpose before finding applications elsewhere that lead to spikes in its usage and development. The internet, for example, was originally developed to share research before becoming a staple of work and entertainment. But technology—new and repurposed—will undoubtedly continue to be a driver of healthcare information. Informaticists often stay tuned to trends to monitor what the next new technology will be or how the next .
“Innovative Solutions in Healthcare: Elevating Awareness and Communication”bluetroyvictorVinay
In the dynamic landscape of healthcare, innovative solutions are playing a pivotal role in transforming how awareness is heightened and communication is enhanced. This article delves into the cutting-edge technologies and strategies that are reshaping the healthcare industry, ultimately improving the way information is disseminated and interactions take place.
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Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up
"Most Healthcare Providers do not Use Mobile Channels Effectively"
Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Che...Capgemini
Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health.
Consider this: no less than 86% of respondents in a survey reported that they wanted to take a more proactive role in their healthcare decisions, and 76% reported that they have the tools and information to do so. Social media and mobile platforms are becoming increasingly important channels for consumers. A survey found that 45% of respondents search for health information and close to 34% ask for health-related advice on social media. channels. The four million mobile health app downloads that occur every day also give consumers an easy way to track their health.
So how is the healthcare industry responding to these new opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? To obtain a clearer picture of current digital readiness, we conducted a survey of global healthcare players. We also compared the digital maturity of the healthcare industry with that of other industries, based on a previous study conducted jointly with the MIT Center for Digital Business. The results will probably not come as a surprise to many of us.
We found that healthcare is significantly less mature than many industries in the adoption of digital technologies. Our survey also revealed a wide disparity in the digital maturity of healthcare providers. Only 33% were found to be digitally mature or Digirati, while the majority were found to be lagging in the use of digital technologies.
Using technology-enabled social prescriptions to disrupt healthcareDr Sven Jungmann
As chronic diseases are increasingly straining healthcare systems, social factors are gaining importance. Since the birth of social medicine (19th century), we saw many failed attempts to beat the dominance of the biomedical model. Social prescriptions have come, raising hopes that non-biomedical solutions will improve outcomes and optimise resource use. Social Prescriptions connect citizens to support to address social determinants of health and encourage self-care for physical and mental health. Social prescriptions can make us healthier cheaper and with fewer side effects than most drugs. Social prescriptions can become a disruptive force as they can be personalised, improve lifestyle-related diseases, and support non-biomedical issues affected by social determinants of health.
Similar to MBA-FP6004_McGillivrayKelly_Assessment5-1 PowerPoint (20)
1. THE SAFETY OF OUR HEALTH
An examination and analysis of the current state
of the safety of digital technology in the healthcare industry
Presented by Kelly McGillivray
2. Meet Duke University Hospital
(DUH)
Located in Durham, North
Carolina
Teaching hospital (Duke
University School of
Medicine)
Focuses on adult
procedures, surgeries, and
pediatric specialties
Level 1 Trauma Center
Medical specialists
available in a variety of
areas 24/7 to treat
incoming trauma patients
3. How does DUH currently use the
Internet and social media?
Facebook
Google Plus
Instagram
Twitter
Mychart (online access
to healthcare and
communication with
providers)
Electronic health
records
4. What considerations should DUH recognize
for a digital presence in the healthcare
industry in 2016 ?
Digital risk
Virtual extortion, or
ransomware
In February 2016, an
L.A. hospital “had its
internal hospital
computer system shut
down by hackers who
demanded $3.7 million
in ransom,” (Woods,
2016).
5. What technology is available to DUH to enhance
their digital presence on the Internet and social
media in 2016 and beyond?
Enterprise Cloud Business Intelligence (ECBI)
software
ECBI software is revolutionizing the method by which
providers maintain current or growing business
relationships
With the current method of paper referrals, “up to 50%
of patient referrals to never result in a doctor’s visit,”
therein creating a chasm in care, which in turn “causes
patients to lose treatment, the healthcare facility to lose
money, and increases the potential of malpractice
lawsuits due to improper hand-offs and lack of audit
trails,” (referralmd.com, 2015).
6. What are the implications of the
Internet and social media for the future
of DUH?
Strengths
Connects patients and
providers
Connects providers to
electronic records,
digitalizing record-keeping
Significant cost-saving as
opposed to maintaining
paper copies of records
7. What are the implications of the
Internet and social media for the future
of DUH?
Weaknesses
Patient records cannot be accessed without access
to the network, placing patient health in jeopardy of
being held ransom, or inaccessible in case of
weather-related emergencies that render hospitals
without power
Ethical implications regarding unprofessional
content posted by health care providers
Potential for violations of patient confidentiality
8. Opportunities
Provides an opportunity to share knowledge,
techniques, and treatment plans with other health
care providers.
What are the implications of the
Internet and social media for the future
of DUH?
9. Threats
Places patients, hospitals, and health care providers
at risk of ransomware
What are the implications of the
Internet and social media for the future
of DUH?
10. How will global presence impact DUH’s
choices about Internet and social
media use?
31% of healthcare providers
use social media for
professional networking (Med
Tech Media, 2011).
41% of patients report that
social media affects their
choice of a healthcare provider,
clinic, or hospital (Ottenhoff,
2012).
60% of healthcare providers
believe that social media
improves the quality of care to
patients (Ottenhoff, 2012).
11. How do healthcare providers use social media
and if not, what are the leading reasons?
Graph 1.1:
Graph 1.2:
Results from a 2014 study performed by MedData, surveying 257 phys
12. How can DUH encourage its healthcare providers
to use social media without damaging the
hospital’s brand or inciting liability?
Strategy Recommendation for DUH’s future use of the
Internet and social media (Part 1):
Bolster hospital-wide written policies and procedures
outlining social media use for health care providers by:
Promote a corporate culture of collective accountability
for the brand of the hospital and its reputation
Remain consistent in messaging, utilize a metrics-
based approach to communications and deliver
uniformity in messaging
13. Strategy Recommendation for DUH’s future use of the Internet and
social media (Part 2):
Align the goals of social media and Internet use with the tactics that will
be utilized:
Engage with patients on a proactive basis, addressing issues before they
escalate
How can DUH encourage its healthcare providers
to use social media without damaging the
hospital’s brand or inciting liability?
Graph 2.1:
14. References
Cohen, H. (March 27, 2013). Social Media Does Not Drive ROI . Retrieved from
http://heidicohen.com/social-media-does-not-drive-roi-research/
Duke Health. (2016). Duke Health. Retrieved from https://www.dukemedicine.org/
Effective Social Marketing Tactics. (2013). [Graph illustration Ascend2 Client Connection
Research Survey February 2013]. Social Media: 5 Small Business Lessons. Retrieved from
http://heidicohen.com/social-media-5-small-business-lessons-researchcharts/
Ottenhoff, M. (December 17, 2012). Infographic: Rising Use of Social and Mobile in
Healthcare. Retrieved from http://thesparkreport.com/infographic-social-mobile-healthcare/
Physician Adoption of Social Media. (2014). [Graph illustration MedData Physician
Adoption of Social Media July 8, 2014]. Retrieved from http://www.meddatagroup.com/wp-
content/uploads/Social-Media-Infographic_v3.pdf
Referral MD. (2015). 10 Biggest Innovations in Health Care Technology in 2015. Retrieved
from https://getreferralmd.com/2015/02/the-10-biggest-innovations-in-health-care-
technology-in-2015/
Von Muhlen, M. & Ohno-Machado, L. (July 3, 2012). Reviewing social media use by
clinicians. Retrieved from http://jamia.oxfordjournals.org/content/jaminfo/19/5/777.full.pdf
Woods, B. (February 17, 2016). The Hacking Economy: Virtual extortion a big business for
cyber criminals. Retrieved from http://www.cnbc.com/2016/02/17/