The MBA in Design Management is a two-year, full-time postgraduate program focusing on integrating design with business strategies across various industries. Admission is based on entrance exams and interviews, with a tuition cost in India ranging from INR 50,000 to 6 lakhs, while graduates can expect salaries between INR 2 to 20 lakhs annually. The program equips students with skills in design-based research, project management, and creative leadership, preparing them for diverse roles in fields such as architecture, advertising, and graphic design.

1. The MBA in Design Management is a four-semester, two-year, full-time postgraduate program.
Design, as a universal idea, is important in all fields, including:
Architecture, art, advertising, technology, and medicine
The discipline is used in a variety of industries to promote brands and products and increase
business efficiency.
Design is the science and art of making it possible for business and aesthetics to work together to
make an organization work better. For a course that lasts two years, the average tuition cost in India
is between INR 50,000 and $65,000.
In India, successful professionals in the field are paid an average of INR 2 to 20 lacs per year, which
varies depending on the candidate's experience and skill set.
MBA in Design Management: Course Highlights
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Course Level Post Graduate
Duration 2 years
Examination Type Semester System
Eligibility Graduation
Admission Process based on performance in the entrance exam
Top recruiting organizations Steelcase, Motorola, Microsoft, Amazon, Apple,
etc.
Top recruiting areas Information technology, Environment design,
Textile industry, Fashion design, and such.
Top job profiles Costume Designer, Technical Designer, Fabric
Designer, and Fashion Coordinator, among
others.
Course Fee INR 50,000 to 6 lakhs
Average Starting Salary INR 2 to 20 lakhs

2. MBA in Design Management: What is it all About?
Students enrolled in the course are imparted:
• values of sensitivity and perceptivity.
• professional, creative, and innovative approaches to looking at life and business processes.
• experiential and transformational exposure to the industry in the form of:
1. rural exposure
2. live projects
3. field studies
4. environmental exposure
5. immersive and participative live-in case studies in social and corporate sectors.
Such candidates are taught to develop advanced learning in:
• basics of design and management.
• design-based research.
• cognitive neuroscience.
• social behavior.
• multi-sensory processes.
• Entrepreneurship.
• designing strategies.

3. • Behavioral economics.
• Neuro-marketing.
• aesthetic appreciation.
• Experience-based design.
• project management.
• design audit to service and systems design.
• creative strategic leadership.
• design of contextually effective strategies.
• business processes, policies, tools, and techniques for any and all sectors.
MBA in Design Management: Admission Process
The majority of institutions that offer the course accept students based on how well they do on a
relevant entrance exam, which is frequently followed by a personal interview where their general
course aptitude is evaluated. College admission procedures typically vary.
Direct admission is also offered by some institutions based on a candidate's performance at the
graduation level.
The typical steps that are taken during the entrance exams that are given in the country to get into
the course are listed below.

4. The admissions process consists of three parts:
• Studio test
• design aptitude
• Personal interview
Eligibility for MBA in Design Management
• Successful completion of a recognized university degree in any field.
• at the graduation level, a minimum aggregate score of 55% (or 50% for SC/ST candidates).
• Relevant prior work experience or exposure to design is preferred.
Entrance Exam for MBA in Design Management
Some popular Entrance Exam for MBA in Design Management are listed below:
Entrance Exam
CAT
MAT
XAT
CMAT

5. MBA in Design Management: Syllabus and Course
Description
A semester-wise breakup of the course’s syllabus is tabulated below.
SEMESTER I SEMESTER II
Management organizational behavior Accounting for managers
Managerial economics Computer applications in management
Customer relationship management Research methodology
Communication skills and report writing Building materials and elements
Foundation to design basic drawing CAD
SEMESTER III SEMESTER IV
HRM International business
Entrepreneurship development Professional practice
Business laws Tenders and contracts
Interior space planning services Project management
Estimation costing Project work
MBA in Design Management: Career Prospects
Design Management is the process of cohesively connecting all aspects involved in the design
process including:
• Development
• Design
• Marketing
• Technology
• Client-based design creation.

6. Popular hiring areas for such professionals include
• Architecture
• Advertising
• Marketing
• graphic design
• motion pictures.
Such postgraduates at the entry level, often work as
• production assistants
• project management assistants.
• product developers
• brand strategists
• project managers
• advertising executives
• marketing managers
• business directors
• graphic designers
• art director for plays, magazines, movies, product packaging, and newspapers.
Such professionals also:
• review sketches.
• oversee set construction and scene designs.
• select photographs and images to use.

7. • approve final work.
• present the finished product to the client.