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Corporate Presentation
Guy Nelson, CEO
May 15, 2013
TSX.V: EIL
www.empind.com
717 Jarvis Avenue
Winnipeg, Manitoba R2X 0A3
(204) 589-9300
TRANSFORMED THE BUSINESS;
POISED FOR SHAREHOLDER GROWTH
Reader Advisory
This presentation contains forward-looking statements, within the
meaning of applicable securities legislation, concerning Empire's
business and affairs. In certain cases, forward-looking statements can be
identified by the use of words such as "plans", "expects" or "does not
expect", "budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates" or variations of such words and phrases or state that
certain actions, events or results "may", "could", "would", "might" or
"will be taken", "occur" or "be achieved". These forward looking
statements are based on current expectations, and are naturally subject
to uncertainty and changes in circumstances that may cause actual
results to differ materially. Readers are cautioned not to place undue
reliance on such forward-looking statements. Forward-looking
information is provided as of the date of this presentation, and Empire
assumes no obligation to update or revise them to reflect new events or
circumstances, except as may be required under applicable securities
laws. Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
presentation.
Proprietary engineered products targeting growth markets
internationally and domestically:
Unique exporter of design/build/ industrial equipment
Unique exporter of Media Based Attractions
Unique manufacturer of hydrovac trucks
Differentiated steel fabrication business is focused on the
massive oil sands market, using Empire Iron’s experience since
1956 to leverage our:
Unique First Nation partnership in Fort McMurray (49%)
Unique Chinese steel fabrication partnership (45%)
Unique structural and mechanical engineering expertise
BUSINESS HIGHLIGHTS
Corporate Structure
45%
Shareholding
100%
49%
ShareholdingQIGUANG
DYNAMIC
STRUCTURES
5
 Dynamic Structures (DS) is a world leading designer and manufacturer of
complex products
amusement rides for major theme parks world-wide
telescopes for governments and universities
 DS has been in business a very long time;
Commenced steel fabrication operations in 1926
Commenced telescope fabrication in 1975
Commenced amusement ride manufacturing in 2000
 DS has developed some of the best engineering talent in the world that are
capable of designing and building complex structures and systems
6
 Incorporated Dynamic Attractions (DA) in 2011, to be a turn-key supplier of
iconic entertainment attractions globally
 DS has engineered over six proprietary entertainment products since
business commenced and just started to market these globally
 DA has hired the key staff to run this business and to also start up a parts
and service business for amusement rides
 DA has actively and aggressively leveraged Dynamic Structure’s unique
manufacturing competency to the global entertainment attraction market
7
www.tornadotrucks.com
 Hydrovacs use pressurized water (hydro) and a powerful vacuum (vac) to excavate
and remove soil without damaging the underground infrastructure that gets
exposed to the daylight (the hydrovac service is often referred to as “daylighting”)
 Hydrovac trucks are the safest way to dig around buried utilities (oil, gas, water,
waste water) and infrastructure. It is a rapidly growing market niche within the
excavation equipment market
 Simple User-Friendly Design- known for being the most user-friendly design based
on ease of access for visual inspection and routine maintenance of all working parts.
 TOPGUN Boom- delivers superior reach and mobility, one reason why the Tornado
Hydrovac is considered my many to be the best in the business (over 400 units in
service currently)
Differentiated Steel Fabrication Operations
Empire Iron will project manage and quality manage this unique steel
fabrication supply chain, supplementing its own fabrication capacity in
Alberta
 Empire Iron, based in Edmonton, Alberta, has been in the structural
steel fabrication and installation business since 1956
(www.empireiron.com)
 Dynamic Structures, based in Vancouver, BC, has been fabricating
complex steel structures since 1926 (www.empireds.com)
 Parr Metal, based in Winnipeg, Manitoba, has been fabricating steel
and aluminum pressure vessels and tanks in since 1976.
(www.parrmetal.com)
 Qiguang Dynamic Steel Structures is a joint venture Company created in
2011 by Qiguang Group and Empire Industries and has its 120,000 sf
plant in China (www.qdsjv.com/en)
 ACE Industrial Services, based in Fort McMurray, Alberta, has been in
the machining, welding and steel installation business since 1989
(www.ace-ind.com)
Massive headwinds required Transformation
 The recession commenced in the fall of 2008 with a vengeance
 The Canadian dollar strengthened against the US dollar ($1.30 in
2009 to $1.00 currently). This negatively impacted all Canadian
manufacturers
 Construction spending has been in a recession and this has resulted
in demand for construction & fabrication services being less than
capacity putting huge pressure on pricing and margins
 Steel fabrication excess capacity has been exacerbated by imports
from the US (cheaper dollar, bigger plants), Asia (cheaper labor,
bigger plants) and significant shipments to western Canada from
Quebec (over 40% of fabrication capacity is in Quebec and US
export market has dried up because of rise of dollar)
 Steel fabrication and erection is a commodity with few areas to
differentiate
• Decreased secured debt from $46 million December 31,2008 to under
$5 million at December 31, 2012
• Discontinued, consolidated or sold eight money losing steel fabrication
operations (George Third Burnaby, Empire Iron Delta, Petrofield Calgary,
Empire Iron Winnipeg, Hopkins Welland, KWH Constructors, Ward) and
sold a ninth non-core division (Tornado Combustion)
• Committed significant resources to position the Company to be a leader
in the export of specialized equipment (Dynamic Structures)
• Developed our own product line of media based attractions for the
global attraction business (Dynamic Attractions)
• Offset domestic steel fabrication capacity reduction (330,000 sf) with
45% interest in joint venture in China (150,000 sf, with ability to expand
to 500,000 sf)
• Committed additional resources to position the Company’s Aboriginal
partnership to be a leader in the oil sands maintenance market by
acquiring two machine shops (Lemax and Bartan) and two steel erection
operations (Sorge’s Welding and RHS Erection Services).
Operational Restructuring completed in past four years
 There were $41M in total losses of which $22M were cash losses in the past 4 years
 $9M of the cash loss came from continuing operations which were a combination of
tough contracts and expenses related to building a sustainable business model
 We returned to profitability in 2012 and expect this to continue to improve
The Operational Restructuring had a Huge Cost
Capital Market Highlights
Empire Industries Ltd. TSX- EIL.V
Share Price (May 10, 2013) $0.05
Shares Issued (Basic) 193 million
Market Cap $10 million
52 Week HI/LO $0.07 / $0.03
Insiders 36.3%
Average Daily Volume (3 months) 146,830
Book Value per share $0.04
Growing business requires more
working capital-
Assessing Convertible
Debenture Options
Customer Deposits (Deferred
Revenue) help to finance our
growing business
Equity base has been
weakened by the cost of the
restructuring &
transformation
The Market Opportunity
Leverage our world class design capabilities in Asia and
Western Canada and
Leverage our ability to manufacture the best rides in the
world by creating our own proprietary attraction products
targeted at the rapidly growing Chinese middle class
Leverage our positioning in the Asian sweet spot with
strategic partners and Chinese manufacturing
Operationalize our cost competitive, steel supply chain
to realize material cost savings for oil sands clients, in
search of effective solutions
Increasing Backlog ($ millions)
Translating into Future Earnings Growth Potential
0
20
40
60
80
100
120
Dec 31, 2010 Dec 31, 2011 Dec 31, 2012 Current
 Capitalize on its proprietary position in break through
technologies and its unrivaled reputation in the precision
fabrication market where subsidiary Dynamic Structures is a
global leader;
 Continue to increase exports to Asia from Canada of its
proprietary entertainment attractions;
 Provide the required support services from Canada needed
to strengthen its manufacturing operations in China;
 Provide the required support services needed to ensure that
ACE JV’s maintenance services are broadened and keep pace
with the rapidly growing oil sands maintenance market; and
 Strengthen the Company’s capitalization to accelerate an
increase in profit from its core business.
Empire can create shareholder value by:
Guy Nelson, CEO
gnelson@empind.com
(416) 366-7977
May 15, 2013
TSX.V: EIL
www.empind.com
717 Jarvis Avenue
Winnipeg, Manitoba R2X 0A3
(204) 589-9300
THANK YOU

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May 2013 Corporate Presentation

  • 1. Corporate Presentation Guy Nelson, CEO May 15, 2013 TSX.V: EIL www.empind.com 717 Jarvis Avenue Winnipeg, Manitoba R2X 0A3 (204) 589-9300 TRANSFORMED THE BUSINESS; POISED FOR SHAREHOLDER GROWTH
  • 2. Reader Advisory This presentation contains forward-looking statements, within the meaning of applicable securities legislation, concerning Empire's business and affairs. In certain cases, forward-looking statements can be identified by the use of words such as "plans", "expects" or "does not expect", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". These forward looking statements are based on current expectations, and are naturally subject to uncertainty and changes in circumstances that may cause actual results to differ materially. Readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking information is provided as of the date of this presentation, and Empire assumes no obligation to update or revise them to reflect new events or circumstances, except as may be required under applicable securities laws. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this presentation.
  • 3. Proprietary engineered products targeting growth markets internationally and domestically: Unique exporter of design/build/ industrial equipment Unique exporter of Media Based Attractions Unique manufacturer of hydrovac trucks Differentiated steel fabrication business is focused on the massive oil sands market, using Empire Iron’s experience since 1956 to leverage our: Unique First Nation partnership in Fort McMurray (49%) Unique Chinese steel fabrication partnership (45%) Unique structural and mechanical engineering expertise BUSINESS HIGHLIGHTS
  • 5. 5  Dynamic Structures (DS) is a world leading designer and manufacturer of complex products amusement rides for major theme parks world-wide telescopes for governments and universities  DS has been in business a very long time; Commenced steel fabrication operations in 1926 Commenced telescope fabrication in 1975 Commenced amusement ride manufacturing in 2000  DS has developed some of the best engineering talent in the world that are capable of designing and building complex structures and systems
  • 6. 6  Incorporated Dynamic Attractions (DA) in 2011, to be a turn-key supplier of iconic entertainment attractions globally  DS has engineered over six proprietary entertainment products since business commenced and just started to market these globally  DA has hired the key staff to run this business and to also start up a parts and service business for amusement rides  DA has actively and aggressively leveraged Dynamic Structure’s unique manufacturing competency to the global entertainment attraction market
  • 7. 7 www.tornadotrucks.com  Hydrovacs use pressurized water (hydro) and a powerful vacuum (vac) to excavate and remove soil without damaging the underground infrastructure that gets exposed to the daylight (the hydrovac service is often referred to as “daylighting”)  Hydrovac trucks are the safest way to dig around buried utilities (oil, gas, water, waste water) and infrastructure. It is a rapidly growing market niche within the excavation equipment market  Simple User-Friendly Design- known for being the most user-friendly design based on ease of access for visual inspection and routine maintenance of all working parts.  TOPGUN Boom- delivers superior reach and mobility, one reason why the Tornado Hydrovac is considered my many to be the best in the business (over 400 units in service currently)
  • 8. Differentiated Steel Fabrication Operations Empire Iron will project manage and quality manage this unique steel fabrication supply chain, supplementing its own fabrication capacity in Alberta  Empire Iron, based in Edmonton, Alberta, has been in the structural steel fabrication and installation business since 1956 (www.empireiron.com)  Dynamic Structures, based in Vancouver, BC, has been fabricating complex steel structures since 1926 (www.empireds.com)  Parr Metal, based in Winnipeg, Manitoba, has been fabricating steel and aluminum pressure vessels and tanks in since 1976. (www.parrmetal.com)  Qiguang Dynamic Steel Structures is a joint venture Company created in 2011 by Qiguang Group and Empire Industries and has its 120,000 sf plant in China (www.qdsjv.com/en)  ACE Industrial Services, based in Fort McMurray, Alberta, has been in the machining, welding and steel installation business since 1989 (www.ace-ind.com)
  • 9. Massive headwinds required Transformation  The recession commenced in the fall of 2008 with a vengeance  The Canadian dollar strengthened against the US dollar ($1.30 in 2009 to $1.00 currently). This negatively impacted all Canadian manufacturers  Construction spending has been in a recession and this has resulted in demand for construction & fabrication services being less than capacity putting huge pressure on pricing and margins  Steel fabrication excess capacity has been exacerbated by imports from the US (cheaper dollar, bigger plants), Asia (cheaper labor, bigger plants) and significant shipments to western Canada from Quebec (over 40% of fabrication capacity is in Quebec and US export market has dried up because of rise of dollar)  Steel fabrication and erection is a commodity with few areas to differentiate
  • 10. • Decreased secured debt from $46 million December 31,2008 to under $5 million at December 31, 2012 • Discontinued, consolidated or sold eight money losing steel fabrication operations (George Third Burnaby, Empire Iron Delta, Petrofield Calgary, Empire Iron Winnipeg, Hopkins Welland, KWH Constructors, Ward) and sold a ninth non-core division (Tornado Combustion) • Committed significant resources to position the Company to be a leader in the export of specialized equipment (Dynamic Structures) • Developed our own product line of media based attractions for the global attraction business (Dynamic Attractions) • Offset domestic steel fabrication capacity reduction (330,000 sf) with 45% interest in joint venture in China (150,000 sf, with ability to expand to 500,000 sf) • Committed additional resources to position the Company’s Aboriginal partnership to be a leader in the oil sands maintenance market by acquiring two machine shops (Lemax and Bartan) and two steel erection operations (Sorge’s Welding and RHS Erection Services). Operational Restructuring completed in past four years
  • 11.  There were $41M in total losses of which $22M were cash losses in the past 4 years  $9M of the cash loss came from continuing operations which were a combination of tough contracts and expenses related to building a sustainable business model  We returned to profitability in 2012 and expect this to continue to improve The Operational Restructuring had a Huge Cost
  • 12. Capital Market Highlights Empire Industries Ltd. TSX- EIL.V Share Price (May 10, 2013) $0.05 Shares Issued (Basic) 193 million Market Cap $10 million 52 Week HI/LO $0.07 / $0.03 Insiders 36.3% Average Daily Volume (3 months) 146,830 Book Value per share $0.04
  • 13. Growing business requires more working capital- Assessing Convertible Debenture Options Customer Deposits (Deferred Revenue) help to finance our growing business Equity base has been weakened by the cost of the restructuring & transformation
  • 14. The Market Opportunity Leverage our world class design capabilities in Asia and Western Canada and Leverage our ability to manufacture the best rides in the world by creating our own proprietary attraction products targeted at the rapidly growing Chinese middle class Leverage our positioning in the Asian sweet spot with strategic partners and Chinese manufacturing Operationalize our cost competitive, steel supply chain to realize material cost savings for oil sands clients, in search of effective solutions
  • 15. Increasing Backlog ($ millions) Translating into Future Earnings Growth Potential 0 20 40 60 80 100 120 Dec 31, 2010 Dec 31, 2011 Dec 31, 2012 Current
  • 16.  Capitalize on its proprietary position in break through technologies and its unrivaled reputation in the precision fabrication market where subsidiary Dynamic Structures is a global leader;  Continue to increase exports to Asia from Canada of its proprietary entertainment attractions;  Provide the required support services from Canada needed to strengthen its manufacturing operations in China;  Provide the required support services needed to ensure that ACE JV’s maintenance services are broadened and keep pace with the rapidly growing oil sands maintenance market; and  Strengthen the Company’s capitalization to accelerate an increase in profit from its core business. Empire can create shareholder value by:
  • 17. Guy Nelson, CEO gnelson@empind.com (416) 366-7977 May 15, 2013 TSX.V: EIL www.empind.com 717 Jarvis Avenue Winnipeg, Manitoba R2X 0A3 (204) 589-9300 THANK YOU