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May 2009
                                                           So You Want To Sell Your
                                                                  Company



          So You Want To Sell Your Company                        during your ownership and at time of sale.
                                                                  Skeptical? Let's take a look at the top candidate
          Your Neighbor's House                                   improvements that I typically see.

          We have all lived in a neighborhood where all of a      Succession Planning
          sudden one of the houses owned by a long time
          resident starts undergoing extensive                    One of the key areas that you need to have
          improvements. Suddenly there are new windows,           completed at time of sale is succession planning.
          a new roof, new paint, some landscaping, etc.           Obviously, if you are selling the business you do
          Within a few weeks the house and property look          not plan on staying around to run it, other than for
          better than they have ever looked in the 10 years       a brief transition. The new owner will pay the
          that you have lived there. As soon as the repairs       highest valuation for a quot;going concernquot;, and that
          go beyond what would be deemed quot;normalquot; what            includes leadership, preferably a management
          is the first thing you think? What is the first thing   team and not just one individual.
          all of your neighbor's think? I wonder if the
          Jones's are going to sell, of course.                   So let's say that you address this issue now
                                                                  instead of waiting until you want to sell. What are
          What I always wondered was why does someone             the dual benefits of addressing this issue?
          wait until they want to sell a house before they do
          all the wonderful things that now make it look so       - You are not tied to the day to day operating
          beautiful and enjoyable to live in? Why would they      details of the business. You can use your newly
          allow themselves to miss out on 10 years of living      acquired free time to focus on strategic or growth
          in the house in its current high quality state?         opportunities, both of which will benefit the
                                                                  business. You could also utilize this free time to
          The fact is that almost of all the things that your     pursue other interests knowing the business is in
          neighbor would do to improve their home to              capable hands. You may not have to sell the
          increase enjoyment and decrease maintenance             business now to have time for these pursuits.
          will also allow them to achieve a higher selling
          price and a faster closing at time of sale. So, in      - New blood. Let's be honest, no matter how
          essence, they get to enjoy the benefits for many        passionate you are about your business after 10
          years and then get to enjoy them again at time of       or 15 years it gets routine and it's easy to get
          sale. Not a bad proposition.                            tunnel vision. Bringing in the right successor can
                                                                  inject new energy and new ideas into the
          Your Business                                           business.

          So, now let me ask you the same question about          - A strong management team as opposed to a
          your business. Why would you wait to do all the         sole leader, no matter how brilliant or
          improvements that would increase enjoyment              experienced, brings a variety of ideas and
          (profits, more free time, etc.) and decrease            perspectives to the challenges facing your
          maintenance (losses, increased stress, etc.) until      business. That is why prospective buyers will pay
          you are ready to put the business up for sale?          much more for businesses that have one.
          Why cheat yourself out of a decade or more of
          these benefits when you can take advantage of
          the same proposition as your neighbor cited
          above? Because, as with your neighbor's house,
          most of the improvements that will optimize your
          business will also yield the same benefit both




377 North Avenue           Tel: 781.982.1327                                      Driving the Profitable
Rockland, MA 02370         Fax: 781.982.1327                                      Growth of Technology and
                                                                                                                      SM
          www.Rockland-Group.com                                                  Manufacturing Companies
May 2009
                                                   So You Want To Sell Your
                                                          Company



Clean Financials                                      - By focusing your business on fewer products
                                                      you will greatly increase your chances of
Almost nothing sours a business sale quicker          becoming a leader in the market segment.
than messy or inaccurate financials. What are the
dual benefits of addressing this issue now?           - Cleanse your inventory of obsolete components
                                                      for these products and utilize the valuable floor
- You will have accurate information on the actual    space for a profitable activity. Lower inventory is
health of your business. Messy financials, like a     easier and less costly to maintain and reduces
strong pain killer, can mask a serious condition      working capital requirements. You are not going
that needs to be addressed. You need to know          to get credit for these quot;assetsquot; during due
your actual expenses, which products are              diligence anyway.
profitable, and whether that new salesman is
worth the investment.                                 These are just a few of the typical candidate
                                                      areas for immediate improvement that I routinely
- Financials are the first representation of your     see. You can add to the list based on your
company that a potential buyer will see. Their        particular business and industry. The point is that
initial valuation will be determined by what they     the very things you can do now to improve your
see.                                                  business are in many cases the very things that
                                                      will be valued by a potential buyer. Because, what
- It is easier and less costly to maintain clean      buyers really value and will pay a premium for is a
financials.                                           clean, well run business, with a management
                                                      team in place to continue its successful operation.
- Piece of mind. You will know where you actually
stand.                                                Is that really much different from what you value?

Product Portfolio                                     Feel free to forward this newsletter with proper
                                                      attribution to anyone who may benefit.
Most of the companies I see have too many
product offerings given their size and resources.     The Rockland Group, Inc.
Many of these are legacy products that are still      377 North Avenue
being carried due to the misconception that the       Rockland, MA 02370
more products you offer the larger and more           (781)-982-1327
competitive your business appears. What are the       www.rockland-group.com
dual benefits of addressing this issue now?
                                                      Copyright 2006 - 2009 The Rockland Group, Inc.
- Every product offering, even an inactive one,       All rights reserved. Reproduction without
costs money to maintain. These include costs for      permission prohibited.
documentation, accounting, marketing, and
inventory. Discontinuing these obsolete or
unprofitable products now frees up valuable
resources that can be used to develop new
products or improve existing ones. You will get
negative credit during due diligence for carrying
unprofitable legacy products.

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May 2009 So You Want To Sell Your Company

  • 1. May 2009 So You Want To Sell Your Company So You Want To Sell Your Company during your ownership and at time of sale. Skeptical? Let's take a look at the top candidate Your Neighbor's House improvements that I typically see. We have all lived in a neighborhood where all of a Succession Planning sudden one of the houses owned by a long time resident starts undergoing extensive One of the key areas that you need to have improvements. Suddenly there are new windows, completed at time of sale is succession planning. a new roof, new paint, some landscaping, etc. Obviously, if you are selling the business you do Within a few weeks the house and property look not plan on staying around to run it, other than for better than they have ever looked in the 10 years a brief transition. The new owner will pay the that you have lived there. As soon as the repairs highest valuation for a quot;going concernquot;, and that go beyond what would be deemed quot;normalquot; what includes leadership, preferably a management is the first thing you think? What is the first thing team and not just one individual. all of your neighbor's think? I wonder if the Jones's are going to sell, of course. So let's say that you address this issue now instead of waiting until you want to sell. What are What I always wondered was why does someone the dual benefits of addressing this issue? wait until they want to sell a house before they do all the wonderful things that now make it look so - You are not tied to the day to day operating beautiful and enjoyable to live in? Why would they details of the business. You can use your newly allow themselves to miss out on 10 years of living acquired free time to focus on strategic or growth in the house in its current high quality state? opportunities, both of which will benefit the business. You could also utilize this free time to The fact is that almost of all the things that your pursue other interests knowing the business is in neighbor would do to improve their home to capable hands. You may not have to sell the increase enjoyment and decrease maintenance business now to have time for these pursuits. will also allow them to achieve a higher selling price and a faster closing at time of sale. So, in - New blood. Let's be honest, no matter how essence, they get to enjoy the benefits for many passionate you are about your business after 10 years and then get to enjoy them again at time of or 15 years it gets routine and it's easy to get sale. Not a bad proposition. tunnel vision. Bringing in the right successor can inject new energy and new ideas into the Your Business business. So, now let me ask you the same question about - A strong management team as opposed to a your business. Why would you wait to do all the sole leader, no matter how brilliant or improvements that would increase enjoyment experienced, brings a variety of ideas and (profits, more free time, etc.) and decrease perspectives to the challenges facing your maintenance (losses, increased stress, etc.) until business. That is why prospective buyers will pay you are ready to put the business up for sale? much more for businesses that have one. Why cheat yourself out of a decade or more of these benefits when you can take advantage of the same proposition as your neighbor cited above? Because, as with your neighbor's house, most of the improvements that will optimize your business will also yield the same benefit both 377 North Avenue Tel: 781.982.1327 Driving the Profitable Rockland, MA 02370 Fax: 781.982.1327 Growth of Technology and SM www.Rockland-Group.com Manufacturing Companies
  • 2. May 2009 So You Want To Sell Your Company Clean Financials - By focusing your business on fewer products you will greatly increase your chances of Almost nothing sours a business sale quicker becoming a leader in the market segment. than messy or inaccurate financials. What are the dual benefits of addressing this issue now? - Cleanse your inventory of obsolete components for these products and utilize the valuable floor - You will have accurate information on the actual space for a profitable activity. Lower inventory is health of your business. Messy financials, like a easier and less costly to maintain and reduces strong pain killer, can mask a serious condition working capital requirements. You are not going that needs to be addressed. You need to know to get credit for these quot;assetsquot; during due your actual expenses, which products are diligence anyway. profitable, and whether that new salesman is worth the investment. These are just a few of the typical candidate areas for immediate improvement that I routinely - Financials are the first representation of your see. You can add to the list based on your company that a potential buyer will see. Their particular business and industry. The point is that initial valuation will be determined by what they the very things you can do now to improve your see. business are in many cases the very things that will be valued by a potential buyer. Because, what - It is easier and less costly to maintain clean buyers really value and will pay a premium for is a financials. clean, well run business, with a management team in place to continue its successful operation. - Piece of mind. You will know where you actually stand. Is that really much different from what you value? Product Portfolio Feel free to forward this newsletter with proper attribution to anyone who may benefit. Most of the companies I see have too many product offerings given their size and resources. The Rockland Group, Inc. Many of these are legacy products that are still 377 North Avenue being carried due to the misconception that the Rockland, MA 02370 more products you offer the larger and more (781)-982-1327 competitive your business appears. What are the www.rockland-group.com dual benefits of addressing this issue now? Copyright 2006 - 2009 The Rockland Group, Inc. - Every product offering, even an inactive one, All rights reserved. Reproduction without costs money to maintain. These include costs for permission prohibited. documentation, accounting, marketing, and inventory. Discontinuing these obsolete or unprofitable products now frees up valuable resources that can be used to develop new products or improve existing ones. You will get negative credit during due diligence for carrying unprofitable legacy products.