Download as PDF, PPTX
![OUR STORY.
We believe that marketing is about one thing: growth.
We exist to help grow brands through excellent media communications thinking. Thinking that leans into the changing technological and cultural environment.
We know that data shows us the way and imagination works. Imagination makes creativity. And creativity helps businesses grow. Maxus will be the first place a
progressive client will come to look for insight and data-driven creativity. We will be obsessed about driving Creativity with Purpose.
We believe in creating impact, not buying audience. With technology, data and culture colliding, all of the time, it makes media an interesting place to play So,
the thing that drives us, and our clients, is our philosophy of Lean into Change. Change is the only constant in the marketing equation. Our entire strategic
approach is geared towards this – our planning ethos and system is very simply founded upon ‘why – how – what’. We call it change planning. And it fits into
any creative agency process easily too.
Maxus is a little different. We are a media agency that thinks and acts horizontally, not vertically [like most do]. Born in the digital age. We are an agency
designed around the idea, not the media. And ideas flow best across, not up and down.
We promise to design epic brand stories, that are beautifully packaged. And we will execute these stories and ideas, flawlessly - thinking AND doing [and
making stuff where it doesn’t exist].
We attract interesting people [talent] who are constantly curious. People with ‘majors and minors’. Not just those with a one-dimensional view or singular skill.
We like diagonal thinkers – they go across, and up & down, all at once. They think and act with speed and purpose.
We will do our best work with partners [media vendors, tech platforms and creative agencies] who value collaboration and create ideas with us, prolifically, every
day.
And, most importantly, we attract clients [customers] who are looking for what’s next. People and businesses that want to change the game. Collaborative and
open-minded marketers who believe in the power of creativity and innovation to drive business growth.](https://image.slidesharecdn.com/0db75301-34a9-432f-a3d8-756505003168-160601205635/85/MaxusCreds-2-320.jpg)
![SUCCESS BY DESIGN.
NEXT
Core Performance Engine
Maximizing efficiency
and conversion levels
Boldness Rooted in Facts
Innovation with new tactics
and partners where we’ve
had success with other
brands
NOW
[20]
NEW
Innovation From Within
Scaling performance
through proven tactics
or partners
[10][70]](https://image.slidesharecdn.com/0db75301-34a9-432f-a3d8-756505003168-160601205635/85/MaxusCreds-32-320.jpg)
MaxusCreds
- 1.
- 2. OUR STORY. We believethat marketing is about one thing: growth. We exist to help grow brands through excellent media communications thinking. Thinking that leans into the changing technological and cultural environment. We know that data shows us the way and imagination works. Imagination makes creativity. And creativity helps businesses grow. Maxus will be the first place a progressive client will come to look for insight and data-driven creativity. We will be obsessed about driving Creativity with Purpose. We believe in creating impact, not buying audience. With technology, data and culture colliding, all of the time, it makes media an interesting place to play So, the thing that drives us, and our clients, is our philosophy of Lean into Change. Change is the only constant in the marketing equation. Our entire strategic approach is geared towards this – our planning ethos and system is very simply founded upon ‘why – how – what’. We call it change planning. And it fits into any creative agency process easily too. Maxus is a little different. We are a media agency that thinks and acts horizontally, not vertically [like most do]. Born in the digital age. We are an agency designed around the idea, not the media. And ideas flow best across, not up and down. We promise to design epic brand stories, that are beautifully packaged. And we will execute these stories and ideas, flawlessly - thinking AND doing [and making stuff where it doesn’t exist]. We attract interesting people [talent] who are constantly curious. People with ‘majors and minors’. Not just those with a one-dimensional view or singular skill. We like diagonal thinkers – they go across, and up & down, all at once. They think and act with speed and purpose. We will do our best work with partners [media vendors, tech platforms and creative agencies] who value collaboration and create ideas with us, prolifically, every day. And, most importantly, we attract clients [customers] who are looking for what’s next. People and businesses that want to change the game. Collaborative and open-minded marketers who believe in the power of creativity and innovation to drive business growth.
- 3. As Einstein famouslysaid: “the definition of insanity is doing the same thing over and over again and expecting a different result”. We challenge ourselves, our clients and convention. We love change. The thing that drives us, and our clients is our mantra of Lean into Change. LEANING INTO CHANGE IS IMPORTANT TO US CHANGE
- 4. Maxus is anagency founded on a culture of innovation; hence much of our capability is embedded, with Metalworks, our creative technologists. We are the only media agency to have this capability embedded. Innovation is a mindset for us. INNOVATION IS A MINDSET AND AN INVESTMENT FOR MAXUS Maxus is an agency founded on a culture of innovation; hence much of our capability is embedded, with Metalworks, our creative technologists, being a prime example. We are the only media agency to have this capability embedded. INNOVATION
- 5. Maxus is oneof those media communications agencies that is the same in many regards, and yet different from the rest. We have all the talent, tools and systems that you would expect, not least of all because we belong to the best media holding company in the world. As Sir Martin Sorrell says: “Maxus are newer, fresher and more digitally orientated – more agile”. MAXUS IS AN AGENCY THAT’S THE SAME, AND YET DIFFERENT. DIFFERENT
- 6. THE INTELLIGENT APPLICATIONOF SCALE As part of the GroupM family of agencies we utilize that power in a way we call “the intelligent application of scale”. In other words, we are more than big enough to count, and small enough to care about the little and important things. GroupM spend 1 dollar in every 4 in the US. SCALE
- 7. THERE IS BIGDATA AND LITTLE DATA, AND THEN THERE IS SMART DATA, PLUGGED IN. We believe strongly in the promise of data to impact everything we do. On- going data management and evaluation (before, during and after a campaign) are core to our offering,as they enable our teams to have the best possible intelligence to make faster, smarter decisions throughout every phase of our process. DATA
- 8. Maxus can providecutting edge programmatic capabilities. We have created our own audience buying capability. Xaxis - the world’s largest audience buying platform - is a core component of our proprietary technology stack, offering advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. TECHNOLOGY IS RADICALLY ADVANCING DIGITAL MARKETING Xaxis is present in 32 countries across North America, Europe, Asia, and Latin America and provides over 1,000 advertisers with audience buying solutions at scale, delivering over 300 billion impressions globally per year. PROGRAMMATIC
- 9. DATA-LED THINKING ANDEXECUTION IS IN OUR DNA Barclay’s business spans many categories in the financial sector. As such, our targeting efforts range from busy institutional investors to everyday consumers. Data is a lynchpin to reaching all of these audiences. It informs us about how to engage our various b2b targets in the right content and how to offer the right kind of credit card to our b2c targets. With this business we integrate and model from many intricate data sets to be able to meet aggressive ROI goals he decision to buy an OtterBox is a smart one, yet a quick one. Our challenge is both to convince consumers to pay for the premium, but do so quickly and efficiently. To accomplish this we are ingesting many different variables into the Xaxis DMP: customer data including segments, transactions and lifetime value; 3rd party data that enriches our cookies and exposure and interaction data from our campaign. Also, we are using advanced targeting techniques to close on a tight window: cross-device targeting, dynamic creative optimizers and advanced mobile formats that enable us to easily complete a sale on a mobile site. EXPERIENCE
- 10. TAKING AN INDUSTRYLEADERSHIP POSITION. As leaders in ‘viewability’ and privacy, our group constantly strives to set a higher standard. We’ve begun negotiating terms for several clients based on 100% viewable display ads. In fact, our standards for this are even higher than what the IAB have set as recommended guidelines for the industry. We believe that promoting this responsibility ultimately creates a better relationship between marketers and consumers. You can count on us for frequent updates and POVs in this important area. LEADING
- 11. AND FINALLY, WEARE GROWING. FAST. Over the last 5 years we have grown by 30% in the USA (source: RECMA 2014). This is the highest growth rate of any of our competitors. GROWTH
- 12.
- 13. WE ARE AGLOBAL NETWORK. 36 EMEA 13 AMERICAS APAC 2500PEOPLE 70OFFICE 55MARKETS 21
- 14. WE ARE AGLOBAL NETWORK. 36 EMEA 13 AMERICAS 2500PEOPLE 70OFFICE 55MARKETS APAC 21 OF LOCAL AGENCIES
- 15. INTELLIGENT APPLICATION OFSCALE. Publisher trading TV/Video trading Displaytrading Programmatic Search& Social Mobile Outdoor AddressableTV Sports& Entertainment Trend analysis Multicultural Research Dataanalytics Technology platform *2014 55 MARKETS 70 OFFICES 2,900 PEOPLE MAXUS LEVERAGING THE POWER OF GROUPM
- 16.
- 17. LEADERSHIP. STEVEWILLIAMS. CHIEF EXECUTIVEOFFICER JONATHANADAMS. CHIEF EXECUTIVE OFFICER MARKEGAN. CHIEF EXECUTIVE OFFICER DAVIDGAINES. CHIEF EXECUTIVE OFFICER CHIEF EXECUTIVE OFFICER JONATHANADAMS.
- 18.
- 19. CHANGE PLANNING. ▪ Acommunications planning process and operating system for Maxus. ▪ Leverages technology to speed up the strategy piece. ▪ Creates time to apply creativity to execution. ▪ It’s designed to deliver smart simplicity, nimbly. ▪ It works with creative agency thinking, not in its own silo. Why? How? What?
- 20. CHANGE PLANNING. • Beingbraver in an approach means we must embrace risk and change. ▪ Risk can be managed when ideas can be validated. ▪ Change Planning encourages ideas but can demonstrate why and how they works through better use of data. ▪ We are not about creativity because it sounds nice, we are about Creativity With Purpose. ▪ https://maxuslic.screendragon.net/maxusLIC/index.aspx
- 21. THE FLOW. Brand Status Audit Clarify The SourceOf Growth And Quantify The Change View Of Existing Behavior Compared To Desired Behavior The Role Of Channels In Behavior Change And Where In The Consumer Journey How Channels Create A Conversation And The Points Of Receptivity Creative Tactics By Touch- point Structure The Touch-points. 70/20/10. Audience/Context/ Channel Accountability Metrics For Communication, Marketing And The Business THE CRITICAL CHANGE TO EFFECT STRATEGY/ THE IDEA THE LIVING PLAN
- 22. TOOLS & ANALYTICS. MEASUREMENTOPTIMIZATION RESEARCH PLANNING
- 23. SMARTDATA. Our SmartData infrastructureallows for integration of multiple data sets which allow for greater depth and breadth of campaign learning. EMAIL DISPLAY CRMSOCIAL VIDEO SALES SEARCH
- 24. RESOLVE OVERVIEW. Tasks toachieve the objectives OBJECTIVES BARRIERS Brand health, barriers, category dynamics Correlation maps and channel roles for communication Channels that suit tasks, tactics, reach and effectiveness Budget setting and scenario builders to deliver communication tasks
- 25. KEY PLANNING TOOLS. -budgetallocation- • Budget allocation tool that blends category norms with Compose data to identify receptivity ratio of sales and media investment. • Balances brand potential, importance, communication need and media influence to build custom response curves. • Pioneering desktop econometrics tool that allows easy collation and modeling of forecasting data. • Once campaign feeds and performance data are outlined, Maxus planners can study allocation to be outlined relative to the effect of communication in a given metric.
- 26.
- 27.
- 28.
- 29.
- 30. 360 COLLABORATION. STRATEGY CREATIVE CLIENT COMMUNICATION &MEDIA ACTIVATION
- 31. ▪ Metalworks isthe global R&D division of Maxus, the world’s fastest growing media agency over the last 5 years (Recma). Founded in 2012, Metalworks is based in Singapore and led by Nico Abbruzzese and Tom Kelshaw. Metalworks empowers Maxus and the agency’s clients to Lean Into Change through creative technology research and development by bridging the gap between digital and physical worlds. ▪ Metalworks is a team of creatives and technologists: modern all-round lateral thinkers. The division sits at the core of Maxus, delivering interactive experiences for clients including GSK, Bayer, L’Oreal, Tesco and others globally. METALWORKS
- 32. SUCCESS BY DESIGN. NEXT CorePerformance Engine Maximizing efficiency and conversion levels Boldness Rooted in Facts Innovation with new tactics and partners where we’ve had success with other brands NOW [20] NEW Innovation From Within Scaling performance through proven tactics or partners [10][70]
- 33. OUR STORY.OUR DIGITALPERFORMANCE APPROACH PREDICTABLE COST PER ACQUISTION Confirm campaign objectives Create target audience segments Build 1st party segments Develop media strategy and tactical reco Conduct audience & market research Analyze historical learnings & performance Select any desired 3rd party data providers Implement tagging strategy across placements Launch Campaign based on best practices Optimize for KPIs Seamless Execution and Nimble Optimization Campaign Strategy and Audience Definition 33
- 34. GROUPM ADVANTAGE. Being partof GroupM provides us with negotiation clout that delivers media pricing that cannot be matched. This enables clients with smaller budgets to access costs discounts that are otherwise inaccessible. NETWORK NORTH AMERICAN BILLINGS ($BN) GroupM $31.0 Starcom Mediavest $25.1 Omnicom OMG $22.2 Interpublic Mediabrands $18.3 Zenith Optimedia $15.6 Dentsu Aegis Media $13.2 Havas Media $3.6 *Source: RECMA 2014 MARKET SHARE 31%
- 35.
- 36.