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MAXIMIZING VALUE IN LEGAL
SERVICES
Jackie Dinsmore
Cognition LLP
Lawyers
Our Organization
StaffAssociates Executives
Lawyer Experience
123 146
223 116
121 11
122 12
11 113
Lawyer Experience
Client Breakdown
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010
2011
2012
2013
2014
Industry
Technology Financial Services Energy Entertainment
Healthcare Government / Not-for-Profit Professional Services Industrial
Capital Retail Resources Other
What kinds of Companies use
Cognition
What kinds of Companies use
Cognition
Experienced Counsel
Average experience among Cognition lawyers:
They also had a
combined total of:
in-house experience
before joining Cognition
This means that Cognition’s
Lawyers currently have a
total of:
in-house experience
Cognition’s Lawyers
spent a total of:
working in law firms
before moving on to in-
house positions
Media Attention
“The principles behind Cognition…include being tech-savvy,
efficiency-conscious, low-overhead and partner-free.”
“[Cognition] is part of a new breed of small, nimble law firms thriving
at a time when traditional corporate firms are seeing their profits
squeezed”
“The key to reducing fees to a fraction of [Cognition’s] Bay Street
brethren? Cut out the marble-adorned offices and hire senior lawyers
who can handle projects without assistants and junior associates.”
Cognition named one of
Canada’s fastest growing
businesses for a third year
in a row!
“Cognition LLP [is] shaking up the market with new ways of
providing legal services, such as fixed-fee services.”

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Maximizing Value in Legal Services

  • 1. MAXIMIZING VALUE IN LEGAL SERVICES Jackie Dinsmore Cognition LLP
  • 3. Lawyer Experience 123 146 223 116 121 11 122 12 11 113
  • 5. Client Breakdown 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 2013 2014 Industry Technology Financial Services Energy Entertainment Healthcare Government / Not-for-Profit Professional Services Industrial Capital Retail Resources Other
  • 6. What kinds of Companies use Cognition
  • 7. What kinds of Companies use Cognition
  • 8. Experienced Counsel Average experience among Cognition lawyers: They also had a combined total of: in-house experience before joining Cognition This means that Cognition’s Lawyers currently have a total of: in-house experience Cognition’s Lawyers spent a total of: working in law firms before moving on to in- house positions
  • 9. Media Attention “The principles behind Cognition…include being tech-savvy, efficiency-conscious, low-overhead and partner-free.” “[Cognition] is part of a new breed of small, nimble law firms thriving at a time when traditional corporate firms are seeing their profits squeezed” “The key to reducing fees to a fraction of [Cognition’s] Bay Street brethren? Cut out the marble-adorned offices and hire senior lawyers who can handle projects without assistants and junior associates.” Cognition named one of Canada’s fastest growing businesses for a third year in a row! “Cognition LLP [is] shaking up the market with new ways of providing legal services, such as fixed-fee services.”