The document discusses strategies for maximizing productivity in new product development through focus management, focusing on new products, and using a stage-gate strategy. A stage-gate strategy breaks the new product development process into stages with gate decisions between each stage where senior management reviews the project before it can proceed. Stage-gate strategies yield focus and eliminate poor projects early while making expectations clear. Major companies like Microsoft, P&G, and GM use stage-gate strategies. Nextgen strategies also incorporate lean principles and adaptability. Activities in stage-gate can overlap with simultaneous execution rather than waiting on previous steps. Stage-gate is a culture that fosters discipline and fact-based decision making for product innovation.

1. Maximizing Productivity
Strategy
Global New Product
Development

2. FOCUS MANAGEMENT
 Start to filtering weak projects from your portfolio
 Leave only high valued projects in your portfolio
 Estimate resource requirements
 Prepare effective “go forward” plan

3. FOCUS ON YOUR NEW-PRODUCTS
R&D Scoping
Business
Case
Testing Launch

4. STAGE-GATE STRATEGY
Step 1: The whole New Product Development Process,
from idea to launch (see previous slide) breaks down
into several stages;
Step 2: Each stage is preceded by gate or go/kill
decision point;
Step 3: Senior management meets with the team, and
decides whether the project should proceed

5. STAGE-GATE PROS
o Incorporates best practices;
o Yields focus, eliminating poor projects early in the
process;
o Makes expectations clear to the team;
o Encourages a cross-functional approach to
product development

6. COMPANIES WHICH USE STAGE-GATE STRATEGY
 Microsoft
 Procter&Gamble
 Siemens
 Hewlett-Packard
 General Motors

7. NEXTGEN STRATEGY
o Lean: All non-value-added items are removed
o Scalable: Multiple versions depend on project type
o Adaptable: Spiral development is one way of
development within the changing data

8. IN STAGE-GATE ACTIVITIES AND STAGES CAN
OVERLAP, PROCEEDING THE PRINCIPLE OF
SIMULTANEOUS EXECUTION: NOT WAITING FOR
THE COMPLETION OF A PREVIOUS STEP AND
PERFECT INFORMATION BEFORE MOVING AHEAD

9. STAGE-GATE IS MORE THAN STRATEGY, OR
PROCESS. IT IS MORE LIKE A CULTURE THAT
FOSTER NEW AND DESIGNED BEHAVIORS.
SUCCESS IN PRODUCT INNOVATION REQUIRES
MANY BEHAVIOR CHANGES, LIKE DISCIPLINE,
DELIBERATE, FACT-BASED AND TRANSPARENT
DECISION MAKING;

10. CREATE PRODUCT LISTING
SET UP COUPONED MARKETING CAMPAIGN
GET YOUR BUSINESS PROFIEL PAGE READY
CREATE JOB POSTING
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