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1. Maximizing
Impact with
Google Local
Service Ads
April 30, 2024

2. Introduction to Google Local Service Ads
Key Benefits of Google Local Service Ads
Setting Up Your Local Service Ads
Best Practices for Local Service Ads
Common Challenges and Solutions
Comparison with Other Advertising Options
Strategic Tips for Optimizing Local Service
Ads
Q&A and Consultation Services
Agenda

3. Google Local Service Ads are designed to target
potential customers within specific locations. They have
gained popularity among local service providers for
their unique opportunity to reach interested users in a
given area. Unlike traditional ads, Local Service Ads are
charged only for the leads received, offering a more
cost-effective advertising solution.
Google Local Service Ads
Introduction to Google Local Service Ads

4. Key Benefits of Google Local Service Ads
Increased Visibility
Trust and Credibility
Google Local Service Ads appear at the top of search results, increasing visibility and
leading to more potential customers.
Demonstrates trust and credibility by undergoing Google's verification process, ensuring
legitimacy for service providers.
Enhanced Targeting
Customer Engagement
Tailored to specific local service categories, allowing businesses to reach a highly
targeted audience in their area.
Facilitates direct interaction with customers via call, message, or review, fostering
customer engagement and transparency.
Benefits

5. Setting Up Your Local Service Ads
Choose the location you
want to target with your
Local Service Ads. It is
recommended to target only
one county per profile to
ensure effective and focused
advertising.
Determine the amount you
are willing to spend on your
Local Service Ads campaign.
Consider the lead cost,
which is the price you pay for
each potential customer's
contact.
Create engaging and relevant
ads that showcase your
services. Make sure to
highlight what makes your
business unique to attract
potential customers.
Choose Location
Set Budget Create Ad
Work with a Google Partner
to ensure your Local Service
Ads are set up correctly and
managed effectively to
achieve the best results for
your business.
Google Partner
● We are here
Selected target location
Profile creation for the selected
location
Geo-specific campaign setup
Budget determination
Lead cost analysis
Daily budget allocation plan
Ad creation with compelling
service offer
Unique selling proposition
highlight
Engaging ad content
development
Partnership with a Google
Partner
Collaboration on ad creation
and management
Performance monitoring plan
Local Service Ads

6. Best Practices for Local Service Ads
Work with Google Partner
Target Specific Counties Manage Reviews and Budgets
Ensure to work with Google Partners for
expert assistance in creating and
managing Local Service Ads for optimal
results. They can help enhance ad
quality and reach.
Target no more than one county per
profile to ensure ads reach the right
audience and to avoid wasting budget
on irrelevant clicks. Proximity and
positive reviews are key ranking factors.
Manage your weekly/monthly budget
effectively to control ad spend. Monitor
performance and adjust bids based on
lead quality and conversion rates.
Best Practices

7. Common Challenges and Solutions
• Expired Certificates: Ensure your business
insurance and certificates are up to date.
• Late Response Time: Promptly respond to
customer inquiries to avoid ad suspension.
• More Negative Reviews: Monitor and
address negative reviews to maintain a
positive ad ranking.
Ad Disapprovals
• Ensure your account has sufficient funds to
prevent disruption in ad services.
• Monitor spending and adjust budgets to stay
within financial limits.
• Consider using automated payment methods
to prevent billing issues.
Billing Issues
Challenges

8. Comparison with Other Advertising Options
• Specifically designed for local service
providers
• Displayed at the top of Google search
results, above organic and traditional paid
ads
• Enhanced trust and credibility due to
rigorous Google verification
Google Local Service Ads
• PPC offers broader targeting options and
placements
• Local search ads focus on Brick and Mortar
businesses primarily
• Google LSA provide more localized focus
and enhanced visibility within search results
PPC and Local Search Ads
Advertising Comparison

9. ● Manage your weekly budgets and bids effectively
to maximize lead generation. Consider setting a
'Maximize Leads' option for more control.
● Choose services that align with your business's
strengths and customer needs. Ensure the services
you promote are relevant to your area.
● Monitor your ad performance regularly and make
adjustments to improve targeting and engagement.
Track key metrics like lead quality and conversion
rates.
Strategic Tips for Optimizing Local Service Ads
Optimization

10. Q&A and Consultation Services
Frequent Questions
● What is the difference between Google local service ads and PPC?
● What is the difference between Google local service ads and local search ads?
● Is there a cost difference between traditional Google ads and Google local service ads?
● Can solo service providers benefit from Google local service ads?
● How do I optimize local services ads?
Consultation

11. Thank you.