The document discusses marketing strategies for hotel room categories and pricing. It covers overselling lower room categories, upselling potential guests to higher categories through value adds and bundling extras. It also discusses alternative distribution channels like opaque booking models. The document provides an overview of the roles and responsibilities of corporate and hotel teams in developing pricing strategies and execution. It identifies opportunities and concerns, as well as examples of key conflicts that can arise between departments regarding pricing and inventory.
It’s no secret that online ordering boosts ticket averages for restaurants and coffee shops, but how do you get started? In this session, we’ll dive into one of the easiest, most profitable ways you can grow your online ordering sales right away – suggestive selling.
Sales Performance for Microsoft Dynamics CRMHeath Turner
Sales Performance is pre-packaged functionality for Dynamics CRM that will reduce project delivery time and improve customer acquisition and retention processes within your sales environment.
Certified for Microsoft Dynamics CRM
Join senior presenters from Oracle and The TAS Group as they share how their joined technologies will help winning organizations to maximize their revenue potential and to accurately predict their success in 2010.
It’s no secret that online ordering boosts ticket averages for restaurants and coffee shops, but how do you get started? In this session, we’ll dive into one of the easiest, most profitable ways you can grow your online ordering sales right away – suggestive selling.
Sales Performance for Microsoft Dynamics CRMHeath Turner
Sales Performance is pre-packaged functionality for Dynamics CRM that will reduce project delivery time and improve customer acquisition and retention processes within your sales environment.
Certified for Microsoft Dynamics CRM
Join senior presenters from Oracle and The TAS Group as they share how their joined technologies will help winning organizations to maximize their revenue potential and to accurately predict their success in 2010.
Join Mihir as he discusses the impact of integrating analytics as a corporate strategy.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mihir Mistry
Information Systems Analyst
University of Dallas
For more information, visit www.txgap.com.
The Hotel Business Management Training Simulation is a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace. Each 500-room hotel competes against other 500-room hotels located in the same destination that are managed by other participants. Just like in the real world, hotels compete against each other to attract customers from their target markets that will generate the most revenue and enable the management team to reach their monthly and annual financial and operational objectives.
The Hotel Business Management Training Simulation utilizes both operational decisions made by the management team for their hotel and operational decisions made by competing hotels to determine demand and revenue for each hotel. Operational decisions include, but are not limited to, capital investment, operating expenditures, marketing expenditures and pricing strategies. The external factors such as day of the week, demand patterns, etc. are also factored in the simulation.
At the beginning of each month (round of simulation), the expected average market occupancy percentage for the month will be provided by the instructor. Based on this expected average market occupancy percentage, each hotel management team must determine their objectives and primary and secondary market segments from eight market segments included in the simulation. Afterwards, just like in the real world, the management team must make decisions relating to hotel operations, marketing, distribution, pricing, operational and capital investments, and financing to fund capital and operational expenditures. The challenge is to develop and implement a competitive business strategy that results in a competitive positioning in the marketplace and produces good financial performance as measured by market share, occupancy, RevPAR, ADR, total revenues, net operating earnings and net profits
After making decisions for each month, results are made available to all management teams so that they can see how their actions and their competitors’ actions impact the performance of their businesses. Just like in the real world, each management team must analyze their previous months’ decisions and the outcomes of those decisions, competitors’ actions and strategies in the previous months, market and demand conditions for each segment before making their decisions. In order to be successful, decisions must be rational and logical based on thorough analysis of data from previous months and projections (forecast) for the future.
The Hotel Business Management Training Simulation game provides invaluable training opportunities for managers and management trainees to improve their managerial and operational skills and efficiencies. It also provides great learning opportunities to students who are studying hospitality business management.
Quería compartir esta presentación del nuevo producto TMC que creo que puede ser muy interesante para algunas organizaciones: Our approach to Customer Engagement.
Sabemos la cantidad de dinero invertido (o mal invertido) en actividades para incentivar a los clientes a comprar más de nuestros productos, en ocasiones para que no dejen de comprarlos y en otras para fortalecer la relación comercial. Sin embargo, la evidencia indica, como veras en la presentación, que la mayoría de estos programas, por una u otra razón, fracasan.
Este nuevo modelo, simple pero a la vez contundente, busca minimizar los factores que han generado el fracaso de la mayoría de estos programas.
How To Beat Competition In Retail Business PowerPoint Presentation SlidesSlideTeam
How To Beat Competition In Retail Business PowerPoint Presentation Slides uses cutting-edge design practices and information collected by industry experts. Use this PowerPoint template deck to represent retail industry competition analysis. Showcase how your organization can gain a competitive edge within the retail market. Our PPT slideshow helps you in consolidating and communicating insights. Employ this retail sector PowerPoint presentation to demonstrate the sources of competitive advantage. Devise strategies for each source. For instance, illustrate the service location strategy of global expansion. Similarly, elucidate the barriers to entry, and first-mover advantage. Utilize this retail market competition PPT layout to portray sample strategies. Describe the generic strategies for your organization to gain a competitive advantage. These include Porter’s cost leadership strategy, differentiation strategy, and focus strategy. Since these are not limited to a particular market, retail professionals from all domains can use this presentation. So, hit the download icon and begin personalization instantly. Our How To Beat Competition In Retail Business PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2JLA3Vq
In each and every company there is an RFP response factory working around the clock with no guarantees that their RFP response will even be considered. When and how do we respond to RFP's is a key ingredient for success in today's competitive world.
This is a very valuable course for ANY company in the marketplace that does business using RFP's.
There is increased interest in the Coca-Cola Micro (or manual) distribution model, first launched in Ethiopia in 1999. The model has recently been selected by the IFC as one of “Inclusive Business Solutions” focused on distribution. On the 7th and 8th of October I will speak at the IFC conference titled “Inclusive Business Solutions: Expanding Opportunity and Access at the Base of the Pyramid”, which is being held at headquarters in Washington, DC. More info:
http://www.thesupplychainlab.com/blog/africa/update-coca-colas-micro-distribution-model/
The changing world of the entertainment business and it's impact on Returns Logsitics, presented by Guy Meisl at RLCON 2013 in Prague.
RLCON 2013 organised by QuaDimension Events.
Join Mihir as he discusses the impact of integrating analytics as a corporate strategy.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mihir Mistry
Information Systems Analyst
University of Dallas
For more information, visit www.txgap.com.
The Hotel Business Management Training Simulation is a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace. Each 500-room hotel competes against other 500-room hotels located in the same destination that are managed by other participants. Just like in the real world, hotels compete against each other to attract customers from their target markets that will generate the most revenue and enable the management team to reach their monthly and annual financial and operational objectives.
The Hotel Business Management Training Simulation utilizes both operational decisions made by the management team for their hotel and operational decisions made by competing hotels to determine demand and revenue for each hotel. Operational decisions include, but are not limited to, capital investment, operating expenditures, marketing expenditures and pricing strategies. The external factors such as day of the week, demand patterns, etc. are also factored in the simulation.
At the beginning of each month (round of simulation), the expected average market occupancy percentage for the month will be provided by the instructor. Based on this expected average market occupancy percentage, each hotel management team must determine their objectives and primary and secondary market segments from eight market segments included in the simulation. Afterwards, just like in the real world, the management team must make decisions relating to hotel operations, marketing, distribution, pricing, operational and capital investments, and financing to fund capital and operational expenditures. The challenge is to develop and implement a competitive business strategy that results in a competitive positioning in the marketplace and produces good financial performance as measured by market share, occupancy, RevPAR, ADR, total revenues, net operating earnings and net profits
After making decisions for each month, results are made available to all management teams so that they can see how their actions and their competitors’ actions impact the performance of their businesses. Just like in the real world, each management team must analyze their previous months’ decisions and the outcomes of those decisions, competitors’ actions and strategies in the previous months, market and demand conditions for each segment before making their decisions. In order to be successful, decisions must be rational and logical based on thorough analysis of data from previous months and projections (forecast) for the future.
The Hotel Business Management Training Simulation game provides invaluable training opportunities for managers and management trainees to improve their managerial and operational skills and efficiencies. It also provides great learning opportunities to students who are studying hospitality business management.
Quería compartir esta presentación del nuevo producto TMC que creo que puede ser muy interesante para algunas organizaciones: Our approach to Customer Engagement.
Sabemos la cantidad de dinero invertido (o mal invertido) en actividades para incentivar a los clientes a comprar más de nuestros productos, en ocasiones para que no dejen de comprarlos y en otras para fortalecer la relación comercial. Sin embargo, la evidencia indica, como veras en la presentación, que la mayoría de estos programas, por una u otra razón, fracasan.
Este nuevo modelo, simple pero a la vez contundente, busca minimizar los factores que han generado el fracaso de la mayoría de estos programas.
How To Beat Competition In Retail Business PowerPoint Presentation SlidesSlideTeam
How To Beat Competition In Retail Business PowerPoint Presentation Slides uses cutting-edge design practices and information collected by industry experts. Use this PowerPoint template deck to represent retail industry competition analysis. Showcase how your organization can gain a competitive edge within the retail market. Our PPT slideshow helps you in consolidating and communicating insights. Employ this retail sector PowerPoint presentation to demonstrate the sources of competitive advantage. Devise strategies for each source. For instance, illustrate the service location strategy of global expansion. Similarly, elucidate the barriers to entry, and first-mover advantage. Utilize this retail market competition PPT layout to portray sample strategies. Describe the generic strategies for your organization to gain a competitive advantage. These include Porter’s cost leadership strategy, differentiation strategy, and focus strategy. Since these are not limited to a particular market, retail professionals from all domains can use this presentation. So, hit the download icon and begin personalization instantly. Our How To Beat Competition In Retail Business PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/2JLA3Vq
In each and every company there is an RFP response factory working around the clock with no guarantees that their RFP response will even be considered. When and how do we respond to RFP's is a key ingredient for success in today's competitive world.
This is a very valuable course for ANY company in the marketplace that does business using RFP's.
There is increased interest in the Coca-Cola Micro (or manual) distribution model, first launched in Ethiopia in 1999. The model has recently been selected by the IFC as one of “Inclusive Business Solutions” focused on distribution. On the 7th and 8th of October I will speak at the IFC conference titled “Inclusive Business Solutions: Expanding Opportunity and Access at the Base of the Pyramid”, which is being held at headquarters in Washington, DC. More info:
http://www.thesupplychainlab.com/blog/africa/update-coca-colas-micro-distribution-model/
The changing world of the entertainment business and it's impact on Returns Logsitics, presented by Guy Meisl at RLCON 2013 in Prague.
RLCON 2013 organised by QuaDimension Events.
Similar to Maximize your revenue and win your market, Brad Andrews (20)
4. Alternative Distribution Channels
Opaque Model
Descriptive – Top Secret
Feature – Hotwire
Bidding - Priceline
5. CORPORATE HOTEL
• Strategy Development Execution
• 3-5 year plans Hotel RM Strategy
• System Selection 1-year planning
• Tool Development Pricing
• Job Descriptions
• Standards
• Direction
• Auditing
2010 / 2011 Accor Hotels
• Pricing Strategy 2012 Kempinski Hotels
5
6. 1. Don’t panic!
2. Comprehensive scan of market
3. Utilise recent history
4. Analyse segment behaviour
5. Don’t panic!
6. Review your pricing strategy
7. Ensure price integrity
8. Consider price decreases carefully
9. Learn with your systems and tools
10. Don’t panic!
1. Accor Hotels - 2010
6
7. Segments
Lead times
Cancellations/ group wash
Pace/pick-up
Status changes
8. OPPORTUNITIES CONCERNS
• Non-Rooms Models & Data Input
Standards Discipline Acceptance
• Business Managers Skills
• Improved Systems Lack of candidates
• Education Risk-taking culture
• Industry Standards
2012 Accor Hotels
8
9. • Improved acceptance & importance
• Hierarchy improvements
• Automatization – RMS
• Strategy from RM, not GM
• Total Revenue
• Complexity & volatility of business
9
10. Key conflict
Front Office / Housekeeping
Issue – Check-in / Check-out times benefit
Result – Director or Rooms Division
11. Key Conflict
Reservations Manager / Director of Sales and
Marketing
Issue - Group / Transient Rooms
Primary result – RM to Sales and Marketing
Secondary result – RM moved to separate
department – Contract approval
12. GM
Director of
Revenue
Food &
Front Office
Sales Manager Beverage
Manager
Manager
13. Shipboard Marketing Officer
Responsible for generating revenue in line
operated and outsourced outlets
Offering adapted to passengers onboard each
sailing.
Timing and location of all events and activities
onboard
Dedicated outlets or outlet hours for VIP or single
segment
14. Lobby Friend
Tryp New York City – Times Square South
Temporary Social Network
Revenue Opportunities
Push Technology
Social interaction – increased revenue in outlets
Guest movement through revenue centers