Are you a visual artist, designer, or photographer with a burgeoning portfolio on your website? Do you use free images for your blog? Does your company use multichannel marketing with WordPress as the web channel in the mix? All of these cases could benefit from some strategy to juggle and deploy all of the eyeball-grabbing media going into your WordPress website. WordPress provides an easy one-size-fits-all solution, but to maximize media usage you’ll want more capabilities to catalog, sort, search, track, and add media. Let’s consider what WordPress provides out of the box (or doesn’t), what questions to ask about your media usage and workflow, and how to evaluate solutions from practices to plugins to third-party services, including digital asset management (DAM).

1. MAXIMIZE MEDIAAIDEMEZIMIXAM

4. DMCA

6. MAXIMIZE MEDIA IN WORDPRESS
Situation
● Are you a visual artist, designer, or photographer
with a burgeoning portfolio on your website?
● Do you use free images for your blog?
● Does your company use multichannel marketing
with WordPress as the web channel in the mix?
All of these cases could benefit from some strategy to
juggle and deploy all of the eyeball-grabbing media
going into your WordPress website.

7. MAXIMIZE MEDIAAIDEMEZIMIXAM

8. How can external Media
be leveraged into
WordPress as a
presentation channel?

9. Can I use
Open Source &
Open Standards
to craft workflow for
WCM & ECM ?

10. MAXIMIZE MEDIA IN WORDPRESS
MEDIA MATTERS
Visual content is the new black
for content marketers.
—Neil Patel, Content Marketing Institute
http://contentmarketinginstitute.com/2015/11/visual-content-strategy/
● 66% of social media posts have images
● Facebook users upload 350 M photos daily
● Images can get 35% more re-shares
● Visuals can increase readability by 80%
● Content & relevant images get 94% more views

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CMS MEDIA
10 Years ago 5 Years ago NOW
Text UI Text/Visual Visual
Drag & Drop

12. Images
&
Data

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Metadata
Data about Data
Structured information that describes, explains, locates,
or otherwise makes it easier to retrieve, use, or manage
an information resource.
“Metadata is key to ensuring that resources will survive
and continue to be accessible into the future.”
—National Information Standards Organization, niso.org

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A Tale of Two Cases
It was the best of times,
it was the worst of times,
it was the age of wisdom,
it was the age of foolishness…
● The Entrepreneur
● The Publisher

16. MAXIMIZE MEDIA IN WORDPRESS
The Entrepreneur
● Sole Proprietor
● Second-career startup
● Subject matter expertise
● Small business experience
● Limited tech skills
● Limited project budget
● Amateur assets
● Amateur service providers

25. MAXIMIZE MEDIA IN WORDPRESS
XMP
Extensible Metadata Platform
ISO standard, originally created by
Adobe for the creation, processing
and interchange of standardized
and custom metadata for digital
documents and data sets.

29. UUID
ab10f560-c6b9-012f-fcf5-58d385a7bc34

41. Why all the data
just to
Make It Look Pretty?

42. DMCA

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The Entrepreneur—Lessons?
● Make it Look Pretty?
● Public Domain
● Freedom has a price
● Copyleft IS Copyright
● Metadata
○ Standards
○ XMP
● Print to Web?

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The Publisher
● Global Nonprofit
● Niche glossy journal
● Rich photo media
● Print—Web disconnect
● Distributed PT editorial
● Restricted budget
● Organizational transition

46. 1989 2016

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Media Assets
● 30+ Years of Paper
○ Unstructured Media without Data
○ University of MN Library archive
● No In-house digital archive/workflow
○ No Digital Strategy
● Print First
○ Web Later
○ Hardcopy Subscriptions/Back Issues
● Media Maze
○ 20K files
○ 3GB data

52. Search: "public art review" 1989 skarjune

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Solution? WITH Problems
● What Metadata standard?
● Unstructured data in a Note field?
● No server access
● No integration means
● Not used by publisher
● Images ONLY presented
● OCR?

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The Publisher: Solution?

56. WordPress out of the Box

57. Problem to Solution
to Problem:
Unstructured media
can’t scale
multiple channels

61. MAXIMIZE MEDIA
Find out more at
WORDIMAGE.COM
AIDEMEZIMIXAM