Mav project-brief-feb-2013-updated-with-new-photos-compatibility-mode1

Maricielo Villas
Project Brief

Project Overview
• Location: Corner of Quirino Ave. and Casimiro Ave., Las Piñas City
• Land Area: 1.8 Has
• Project Type: Medium Rise Development Condominiums
• Product Type:
– 1 Medium Rise with 4 Residential floors with Lower Ground Parking
– 4 Medium Rise with 5 Residential floors with Lower Ground Parking– 4 Medium Rise with 5 Residential floors with Lower Ground Parking
• Unit Types: 2br and 3br units
• Total Units: 516 units
• Total Parking Slots: 314 slots
• Building Footprint: Approx. 40%
• Open Spaces: Approx. 60%
• Price Range: Php 2.06M - Php 4.30M

From Makati
Take EDSA heading to Baclaran. Make a left to Roxas
Boulevard to get to Coastal Road. Once on Coastal Road head
for Alabang Zapote Road then make a left turn to Qurino
Avenue. Project site is on the right.
How to get there:
From Cavite
Head to Aguinaldo Highway. Head straight to Alabang Zapote
to get to Quirino Avenue. Project site is on the right.

Key Distances - Schools
St. Joseph’s Academy 2.00 KM 5 mins
University of Perpetual Help - Rizal 4.00 KM 10 mins
St. Paul College Parañaque 4.00 KM 10 mins
St. Andrew’s School 4.00 KM 10 mins
Elizabeth Seton School 5.00 KM 15 mins
Southville International School 6.00 KM 15 mins
San Beda College Alabang 9.00 KM 20 mins

Key Distances - Hospitals
Las Piñas District Hospital 0.50 KM 3 mins
Jasmin Emergency Hospital 0.60 KM 3 mins
Christ the King General Hospital 1.00 KM 5 mins
A. Zarate Medical Center 1.50 KM 5 mins
Las Piñas Doctors Hospital 5.50 KM 15 mins
Alabang Medical Center 8.00 KM 15 mins
Asian Hospital 11.00 KM 20 mins

Key Distances -Business Districts
Alabang CBD 8.60 KM 20 mins
Filinvest CBD 10.30 KM 25 mins
Makati CBD 15.00 KM 30 mins

Key Distances - Airport
NAIA 1 via C5 extension 6.50 KM 10 mins
Domestic Airport via C5 extension 8.50 KM 15 mins

Key Distances
Commercial Establishments
SM Bacoor 3.00 KM 10 mins
SM Center Las Piñas 3.00 KM 10 mins
SM Sucat via C5 Extension 3.00 KM 10 mins
SM Southmall 7.00 KM 15 mins
Alabang Town Center 9.00 KM 20 mins
Festival Mall Alabang 10.00 KM 25 mins
SM MOA 11.00 KM 25 mins

Key Distances - Churches
Christ the King Las Piñas 1.50 KM 5 mins
St. Joseph Church Las Piñas 2.00 KM 5 mins
St. Andrew’s Church Las Piñas 4.50 KM 10 mins

Value PropositionValue Proposition
What: The only resort-inspired, medium density,
condo village with an invigorating mix of
resort-style amenities
Where: found at the corner of Quirino Avenue and
Casimiro Avenue, Las Piñas City
How: that features Spanish-Mission inspired architectureHow: that features Spanish-Mission inspired architecture
and upgraded community amenities and facilities
Who: for the young upwardly-mobile families
Why: aspiring to live in a secure and serene environment
When: in times of increasing compromises in order to
cope with the fast paced demands of life.

Target Market
Primary Target Market – Early Nesters
Start-up young families or married couples between 30 to 40 years
of age with 1-2 kids, from toddler to elementary level, occupying
from middle to top management positions in reputable companies.from middle to top management positions in reputable companies.
May own 1 car, career-driven yet still want to be there during their
children’s formative years.

Mark and Joanna are married for 6 years and were blessed with 2 adorable children, Jonie, 5, &Mark and Joanna are married for 6 years and were blessed with 2 adorable children, Jonie, 5, &
Marga, 4. The couple works in Alabang while the kids attend school at St. Joseph’s Academy
where the parents attended school when they were younger. The couple also enrolled the kids in
a ballet class at a nearby dance studio, this gives them time to catch up during the weekends.
Mark is an avid movie fan and is building a growing DVD collection while Joanna is into
jewelery crafting.
When Mark & Joanna decided to move out from their rented apartment, they’re hoping to find a
place where security and tranquillity is present in the community. They wanted to make sure that
they will be with their children to guide them and nurture them during their formative years.
They believe that the type of community where they will nurture their children’s growing up
years is a very important factor to consider for their children to become well mannered, and
disciplined, like them.

Emotional Need Benefit Activity Link to Amenity/ies
As a new parent, you want to
have a home where you can
picture your kids growing up in.
Your new home is not a four
walled structure where you and
your kids are cooped day in
and day out. You can go out,
mingle with other people in the
community and have an active
lifestyle.
-Spend time with your family
and friends at the pool.
-Keep up with your health
regimen with an early morning
or a late night walk.
- Swimming Pool
- Garden Trail
- Fitness Gym
- Game Area
As a working parent, you want
to have peace of mind while at
You no longer worry about the
safety of your kids while at
Focus on your career and have
trailblazing results at work.
- Perimeter fence.
-Fire safety systems
Needs – Benefit Analysis
to have peace of mind while at
work, knowing that your kids
are safe and secure.
safety of your kids while at
work, because the community
works for you in securing your
kids.
trailblazing results at work. -Fire safety systems
-CCTV Cameras at strategic
locations.
-24-hour security with roving
personnel.
As an upwardly mobile person
you want to make the most out
of your career to secure the
future of your family.
You no longer have to battle
the early morning rush. You can
spend more time with the
family.
-You can have the luxury of
staying in a few more minutes
in bed.
- You can drop off your kids in
school.
-Accessible location.
-Proximity to your place of
work, and schools via major
thoroughfares.
As a career minded individual,
you want a home where you
are able to relax and de-stress
after a long day at the office.
Your new home is not just a
place to park your shoes at
night, it is a home where you
can have a stay-cation, with the
resort-living ambience.
-You can be alone with your
thoughts and commune with
nature at the landscaped park.
-Dive in for an invigorating
swim at the pool.
-Landscaped park
-Swimming Pool

Secondary Target Market Full Nesters/ Upgraders from
Las Piñas City /Cavite
Married couples between the ages of 40-50 years old, with grown
Target Market
Married couples between the ages of 40-50 years old, with grown
up kids, occupying top management position in multinational
companies or leading local firms, could also be entrepreneurs; have
children studying in reputable schools / private schools. They may
already have a primary house (or renting), located within the vicinity.
Seeking for harmony and work-life balance.

Roy is an entrepreneur. He is now into electronic gadgetry after his stint as an engineer inRoy is an entrepreneur. He is now into electronic gadgetry after his stint as an engineer in
Dubai. He invested his earnings on his own consumer electronics distribution company in
Alabang. He wants to make up for the time he spent away from his family by spending as
much time as possible with them. He is married to Ana, an events coordinator who is always
on the go. During the time that Roy is working abroad, she put her career on hold and took care
of the kids. Now that Roy is back and the kids have grown, it’s time that she gets to follow her
career path.
Lisa and Danny are teenagers who study in nearby schools, they appreciate the sacrifices that
their parents made in order for them to get the good things in life. Lisa is a photography
enthusiast and is looking forward to taking pictures of the waterscapes in their new home.
Danny likes swimming. He hopes to join the Philippine Swimming Team one day.

Emotional Need Benefit Activity Link to Amenity/ies
Working parents need to
leave home early. You worry
about your children’s security,
though they are already in
their teenage years.
You can be rest assured that
your children are safe and
secure at home.
You can focus on your work
since you no longer have to
worry about the welfare of
your children.
-Perimeter fence.
-Fire safety systems
-CCTV Cameras at strategic
locations.
-24-hour security with roving
personnel.
As a parent, you want to be
there to support your children
in their quest to the grown up
world at the same time make
the most memories while they
are still under your care. You
You can reaffirm your
relationship with your family in
the relaxing ambience that the
development is known for.
-Commune with nature, watch
the calming waterscapes while
spending time together
- Catch up with each other on
an after dinner stroll.
-Garden Trail
-Landscaped Trail
-Waterscapes
-Greenery
Needs – Benefit Analysis
are still under your care. You
want to be closer to them,
something you were not able
to do due to lack of amenities
in your previous home.
As a career driven individual,
you want a home that is
accessible to your work, city
living facilities and areas of
interest for an out of town
vacation.
Your home is accessible to your
work, commercial areas,
transport terminals, schools,
and hospitals.
-Stay in bed longer knowing
that you have the easiest route
to work.
-Have breakfast with the kids
and catch up with their school
activities.
-Buy fresh produce at the local
market for a healthy diet.
-Have a spur of the moment,
out of town getaway with the
family for a great bonding
moment.
-Accessible location
-Proximity to major
thoroughfares for an out of
town vacation.

Reasons to Believe:Reasons to Believe:
The Maricielo Villas AdvantageThe Maricielo Villas Advantage
Maricielo Villas is not just a place to park your shoes
at the end of a long day, it is a home where:
• you spend quality time with your kids and watch them grow up to be
healthy individuals,
• you reaffirm your relationship with your spouse and remember the reasons• you reaffirm your relationship with your spouse and remember the reasons
why you decided to build a family and grow old together,
• you can invite your friends over for a night cap, or a full blown party,
• you can wind down and gather your thoughts so you can be ready and
effective for the next day in your trailblazing career.

TheThe MaricieloMaricielo Villas Advantage:Villas Advantage:
Resort Living: A vacation that lasts a lifetimeResort Living: A vacation that lasts a lifetime
Maricielo Villas puts forward an invigorating mix of resort living amenities
that you can share with family and friends. It is a home that de-stresses
you every single time you walk out the door for a rejuvenating stroll
around the amenities complex.
For the active family, they can keep up with their health regimen with a
revitalizing jog by the park and swim a few laps at the swimming pool.
For the laid back family, they can take an early morning or late night
walk around the landscaped park and garden trail or soak up the sun
while lounging at the pool deck.
Life in Maricielo Villas is a vacation that lasts a lifetime.

Maricielo Villas Community
Actual photo as of January 2013

Segovia

Madrid

Pontevedra

Sebastian

Almeria

Clubhouse Lobby

Maricielo Villas Clubhouse

Maricielo Villas Clubhouse at Night

The Maricielo Villas Advantage:The Maricielo Villas Advantage:
ResortResort--Style Building FeaturesStyle Building Features
Being another innovative DMCI Homes project, Maricielo Villas has
the unique DMCI Homes Resort Living Signature Features:
1. Breezeway: to enhance the flow of natural ventilation and lighting. This
feature encourages air circulation and natural lighting which also
allows you to save on energy consumption.
2. Garden Atrium: These areas are lush verdant vegetation that improves2. Garden Atrium: These areas are lush verdant vegetation that improves
not only aesthetics of your home but also maintain fresh air.
3. Single Loaded Corridors: the piece de resistance of DMCI Homes
Resort Living Signature features. These corridors open up to a balcony
overlooking the landscaped atrium. This feature is a far cry from the
usual residential building feature where your unit opens up to face
another unit’s door. With this feature, you will no longer have that usual
cooped up feeling.
Life in Maricielo Villas is light and bright.

Garden Atriums
Actual photos as of January 2013

Secure Environment: Unwind with peace of mindSecure Environment: Unwind with peace of mind
Maricielo Villas puts forward a safe and secure haven for you and
your family with the following security measures in place:
• Electrified perimeter fences
• 24-hour security service
• CCTV cameras in strategic areas• CCTV cameras in strategic areas
• Roving security personnel
• Security room located at the lower ground floor of the clubhouse

Distinct Architecture: a Spanish HeritageDistinct Architecture: a Spanish Heritage
The Spanish Mission Architecture blends in seamlessly with the Las Piñas
City government requirement to restore the historical area and to help in
promoting the officially declared National Cultural Treasure: Parish Church
of St. Joseph’s Bamboo Organ, by blending in the area.
Maricielo Villas’ distinct Spanish Mission Architecture is reminiscent of
summer vacations spent soaking up the sun and lazy afternoons spent
catching up with friends over lemonades.catching up with friends over lemonades.
Maricielo Villas is composed of 5 mid-rise buildings. Each building consists
of 4-5 residential floors with lower ground floor parking level with scenic
elevator. Spanish Mission-inspired architecture details are carefully
planned to ensure that spaces are efficient and functional.
Living in Maricielo Villas is like being part of a history that unfolds daily.

Thematic fountains

Thematic fountains at Night

Linear Park

Accessible Location : HassleAccessible Location : Hassle--Free CommutesFree Commutes
Maricielo Villas is located at the corner of Quirino Ave., and Casimiro Ave.,
Las Piñas. It is approximately 300 meters near the Alabang Zapote Road,
and 1km near the C5 Extension Road. It has 4 major access routes: Quirino
Avenue, Alabang Zapote Road, Manila-Cavite Coastal Road and C5
Extension are the major thoroughfares that lead you so you can be at work
with minutes to spare to get your cup of coffee or catch up with your
colleagues.colleagues.
Maricielo Villas gets you as far away from the hustle and bustle of urban
living so the stresses of the commute and the long drives melt away as you
come home, yet still be accessible to the conveniences of city living.
Your home is a springboard where you can be in your destination with
minutes to spare.

YYour home works for you.our home works for you.
Maricielo Villas will do the work for you while you concentrate on
reaffirming relationships, making memories and living life with
fully-functional indoor amenities:
1. Game Area
2. Lounge Area
3. Convenience Store
4. Laundry Station4. Laundry Station
5. Function Hall
6. Audio Visual Room
7. Fitness Gym
8. Water Refilling Station
Maricielo Villas ensures a hassle-free resort living with laundry service
area, way finding signage, an automatic fire prevention system,
garbage holding area, and the reliable service of our
Property Management office
In Maricielo Villas, your home works for you.

A proudA proud project of DMCI Homesproject of DMCI Homes
DMCI Homes is the country’s premier triple A builder and developer that
provides upwardly mobile young families with high quality, safe homes in
fully serviced communities near the urban areas.
With more than 50 years heritage of building some of the country’s most
recognized landmarks, DMCI offers the same expertise and world-class
standards in every DMCI Homes Project.
Our passion to build projects with only the highest quality is relentless. With
more than half a century of experience in building, DMCI Homes has the
unique distinction of providing first rate construction techniques that allow
our company to build better homes faster.

Architectural Background
Maricielo Villas is developed in compliance to Republic Act
No. 8003 identifying Historical Corridors in Las Piñas
An act declaring the following areas
in the Municipality of Las Piñas as Tourist Spots:in the Municipality of Las Piñas as Tourist Spots:
• Asinan Area
• Las Piñas Church
• Bamboo Organ
• Las Piñas Bridge
• Father Diego Cera Bridge
• District Hospital

Indoor & Outdoor Amenities
• Convenience Store
• Laundry Station
• Lounge Area
• AV Room
• Fitness Gym
• Reflecting Pool
• Children’s Playground
• Garden Trails
• Thematic Fountains
• Landscaped Walkways
• Function Hall
• Game Area
• Water Refilling Station
• Cascading Kiddie Pool
• Adult Pool
• Pool Deck

Swimming Pool

Building Features
• Most of the units have balconies
• Garden Atriums
• Single-loaded Corridors
• Breezeways
• Scenic Elevators• Scenic Elevators

Development Features
• Guarded Entrance Gate
• Perimeter Wall
• Electrified Fence
• Roving Security Personnel
• CCTV Cameras in strategic locations
SECURITY
• Elevator for every building
• Overhead Water Tank
• Underground Cistern
• Provision for Cable TV, Telephone Line
• Centralized Garbage Disposal Area
• Sewage Treatment Facility
UTILITIES

PMO Services
• Security for Common Areas
• Housekeeping Services for Common Areas
• Utilities Application Assistance
• Motorized Vehicle Registration Assistance
• General Maintenance of Common Areas• General Maintenance of Common Areas
• Assistance in Minor Jobs in Residents’ Units
• Provides general information on suppliers and activities
within the vicinity of the project
• Acts as liaison between the developer and the owner
• Events organizing

Applicable in all 5 buildingsApplicable in all 5 buildings

Segovia,Segovia, PontevedraPontevedra,,
Sebastian & AlmeriaSebastian & Almeria

Segovia, Sebastian &Segovia, Sebastian &
AlmeriaAlmeria

PontevedraPontevedra & Madrid& Madrid

Unit Inventory
Mix:
Total Number of
Units
Approx. Gross
Area (sqm)
2BR 174 48.50 – 62.00
2BR 168 53.50 – 76.50
Unit MixUnit Mix
2BR 38 61.00 – 74.50
2BR 78 61.00 – 70.00
2BR 28 68.00 – 81.00
3BR 30 83.00 – 98.00
Total Residential Units 516
Total Parking Slots 316 slots 12.50

Building
2BR
(48.5 – 62.0 sqm)
2BR
(53.5 – 76.5 sqm)
2BR
(61.0 – 74.5 sqm)
2BR
(61.0 – 70.0 sqm)
2BR
(68.0 – 81.0 sqm )
3BR
(83.0 – 98.0 sqm) Total
Segovia 44 35 8 8 95
Pontevedra 40 10 34 10 94
Madrid 45 44 20 109
Unit Mix per BuildingUnit Mix per Building
Madrid 45 44 20 109
Sebastian 35 34 10 10 89
Almeria 55 54 10 10 129
Total 174 168 38 78 28 30 516

Unit FinishesUnit Finishes
RESIDENTIAL AREA
2-BEDROOM UNITS 3-BEDROOM UNIT
37.0 42.0 45.5 49.5 51.0 65.0
FLOOR FINISHES
Living, Dining and Kitchen Ceramic tiles with baseboard
Bedrooms Vinyl planks with baseboard
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
WALL FINISHES
Interior Walls Painted finish
Toilet Painted plain cement finish above tile
CEILING FINISHES
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finishBedrooms Painted plain cement finish
Toilet Painted plain cement finish
KITCHEN AREA Granite finish kitchen countertop with cabinet system
DOORS
Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jamb
Toilet Door Wooden door with louver on metal jamb
Balcony Door Aluminum framed glass panel (where applicable)

RESIDENTIAL AREA
2-BEDROOM UNITS 3-BEDROOM UNIT
37.0 42.0 45.5 49.5 51.0 65.0
WINDOWS Aluminum framed glass panel
FINISHING HARDWARE
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
TOILET AND KITCHEN FIXTURES
Unit FinishesUnit Finishes
Water Closet Top flush, one-piece type
Lavatory Wall hung type Under Counter Type (48 sqm)
Under counter type
and wall-hung with
semi pedestal
Kitchen Sink Single Bowl Single Bowl with Drain Board
Kitchen Faucet Lever Type
Shower Head and
Fittings
Exposed bath and shower mixer
Soap Holder White, Recessed type

Turn Over ConditionTurn Over Condition

RFO Dates
• Segovia – June 2012
• Pontevedra – July 2012
• Madrid – Sept. 2012
• Sebastian – Nov. 2012• Sebastian – Nov. 2012
• Almeria – Jan. 2013

Thank You!
End of PresentationEnd of Presentation

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