1) The document assigns numeric values to letters of the alphabet and uses them to calculate the percentage values of various words like Hard Work, Knowledge, Love, Luck, Money, and Leadership. 2) It determines that Attitude equals 100% and is what is truly needed to succeed beyond other factors like hard work, knowledge, money, or leadership. 3) The key message is that having the right attitude towards life and work is most important because it allows one to make their life 100% successful.