Naast infrastructuur verzorgt IBM tevens het technische applicatiebeheer. Speciaal hiervoor is een Applicatie Beheer Team in het leven geroepen. USG Innotiv levert IBM een groot deel van de benodigde expertise, voor zowel het migratietraject als het Applicatie Beheer Team.
Student project for General Assembly UXDi Immersive
We were tasked with designing a feature set that integrated social with the Netflix streaming service.
Designed by:
Joe O'Donnell, joeod7@gmail.com
Stephanie Lee, stephlylee@gmail.com
Jaclyn Anderson, jaclynlenee@gmail.com
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Naast infrastructuur verzorgt IBM tevens het technische applicatiebeheer. Speciaal hiervoor is een Applicatie Beheer Team in het leven geroepen. USG Innotiv levert IBM een groot deel van de benodigde expertise, voor zowel het migratietraject als het Applicatie Beheer Team.
Student project for General Assembly UXDi Immersive
We were tasked with designing a feature set that integrated social with the Netflix streaming service.
Designed by:
Joe O'Donnell, joeod7@gmail.com
Stephanie Lee, stephlylee@gmail.com
Jaclyn Anderson, jaclynlenee@gmail.com
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Interactive Recommender Systems with Netflix and SpotifyChris Johnson
Interactive recommender systems enable the user to steer the received recommendations in the desired direction through explicit interaction with the system. In the larger ecosystem of recommender systems used on a website, it is positioned between a lean-back recommendation experience and an active search for a specific piece of content. Besides this aspect, we will discuss several parts that are especially important for interactive recommender systems, including the following: design of the user interface and its tight integration with the algorithm in the back-end; computational efficiency of the recommender algorithm; as well as choosing the right balance between exploiting the feedback from the user as to provide relevant recommendations, and enabling the user to explore the catalog and steer the recommendations in the desired direction.
In particular, we will explore the field of interactive video and music recommendations and their application at Netflix and Spotify. We outline some of the user-experiences built, and discuss the approaches followed to tackle the various aspects of interactive recommendations. We present our insights from user studies and A/B tests.
The tutorial targets researchers and practitioners in the field of recommender systems, and will give the participants a unique opportunity to learn about the various aspects of interactive recommender systems in the video and music domain. The tutorial assumes familiarity with the common methods of recommender systems.
Netflix’s unique DVD rental service has revolutionized the industry. They successfully took the best of traditional conventions (like physical media, the U.S. Postal Service) and mixed them with new world internet-conventions. They have also effectively managed to discourage competition from both more established businesses and new entrants. The future growth of Netflix as it expands into streaming media, poses challenges in legal, infrastructure/technology, and through additional costs. In order to remain competitive, it is imperative that Netflix partner with companies with global reach to overcome these challenges. This presentation was part of an MBA class assignment to audit and industry in the the technology sector. The presentation has multiple authors listed on the title page. If you would like copies of the executive summary, complete S.W.O.T. analysis, and/or the transcript of the presentation please PRIVATE MESSAGE ME and I will email it to you.
Beyond DevOps - How Netflix Bridges the GapJosh Evans
Operating a massively scalable, constantly changing, distributed global service is a daunting task. We innovate at breakneck speed to attract new customers and stay ahead of the competition. Simultaneously improving service quality and enabling rapid, continuous change seems impossible on the surface.
At Netflix, Operations Engineering is a centralized organization whose charter is to accomplish just that by applying high-leverage software engineering practices like continuous delivery. real-time analytics, and automation to solve operational problems. It's well established that many traditional IT Operations teams struggle to bridge the gap with software engineering. Operations Engineering is no exception. And while DevOps as a construct seeks to address this gap, it doesn't go far enough. It does not explain how to bridge the gap or even why it's important to do so.
In this talk we’ll use Netflix Operations Engineering as a case study to address these questions. We'll explore common challenges faced by operational teams and strategies to overcome them.
Interactive Recommender Systems with Netflix and SpotifyChris Johnson
Interactive recommender systems enable the user to steer the received recommendations in the desired direction through explicit interaction with the system. In the larger ecosystem of recommender systems used on a website, it is positioned between a lean-back recommendation experience and an active search for a specific piece of content. Besides this aspect, we will discuss several parts that are especially important for interactive recommender systems, including the following: design of the user interface and its tight integration with the algorithm in the back-end; computational efficiency of the recommender algorithm; as well as choosing the right balance between exploiting the feedback from the user as to provide relevant recommendations, and enabling the user to explore the catalog and steer the recommendations in the desired direction.
In particular, we will explore the field of interactive video and music recommendations and their application at Netflix and Spotify. We outline some of the user-experiences built, and discuss the approaches followed to tackle the various aspects of interactive recommendations. We present our insights from user studies and A/B tests.
The tutorial targets researchers and practitioners in the field of recommender systems, and will give the participants a unique opportunity to learn about the various aspects of interactive recommender systems in the video and music domain. The tutorial assumes familiarity with the common methods of recommender systems.
Netflix’s unique DVD rental service has revolutionized the industry. They successfully took the best of traditional conventions (like physical media, the U.S. Postal Service) and mixed them with new world internet-conventions. They have also effectively managed to discourage competition from both more established businesses and new entrants. The future growth of Netflix as it expands into streaming media, poses challenges in legal, infrastructure/technology, and through additional costs. In order to remain competitive, it is imperative that Netflix partner with companies with global reach to overcome these challenges. This presentation was part of an MBA class assignment to audit and industry in the the technology sector. The presentation has multiple authors listed on the title page. If you would like copies of the executive summary, complete S.W.O.T. analysis, and/or the transcript of the presentation please PRIVATE MESSAGE ME and I will email it to you.
Beyond DevOps - How Netflix Bridges the GapJosh Evans
Operating a massively scalable, constantly changing, distributed global service is a daunting task. We innovate at breakneck speed to attract new customers and stay ahead of the competition. Simultaneously improving service quality and enabling rapid, continuous change seems impossible on the surface.
At Netflix, Operations Engineering is a centralized organization whose charter is to accomplish just that by applying high-leverage software engineering practices like continuous delivery. real-time analytics, and automation to solve operational problems. It's well established that many traditional IT Operations teams struggle to bridge the gap with software engineering. Operations Engineering is no exception. And while DevOps as a construct seeks to address this gap, it doesn't go far enough. It does not explain how to bridge the gap or even why it's important to do so.
In this talk we’ll use Netflix Operations Engineering as a case study to address these questions. We'll explore common challenges faced by operational teams and strategies to overcome them.