SlideShare a Scribd company logo
Mastering the
Art of Instagram for
BUSINESS SUCCESS
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
What is the one thing
they have in common?
#1 #2 #3
#AdJMAxCreativeNation
The truth is
“People don’t
want to be
sold to.”
#AdJMAxCreativeNation
SOCIAL
#AdJMAxCreativeNation
CONNECTED
is to Facebook
as
_ _ _ _ _ _ _ _
is to Instagram #AdJMAxCreativeNation
INSPIRED.
#AdJMAxCreativeNation
#AdJMAxCreativeNation
Challenge
conventions
. #AdJMAxCreativeNation
#AdJMAxCreativeNation
Entice through
experiences.
Less selfies,
More stories.
#AdJMAxCreativeNation
#AdJMAxCreativeNation
#AdJMAxCreativeNation
5 elements of a well-
curated Instagram feed
1. Theme
2. Color
3. Composition
4. Quality
5. Post-processing
#AdJMAxCreativeNation
For better reach:
Use the right hashtags
Know your primetime
#AdJMAxCreativeNation
#AdJMAxCreativeNation
Key Takeaways
People don’t want to be sold to.
Sales now start with SOCIAL DISCOVERY.
Users use Instagram for INSPIRATION.
Challenge conventions.
#AdJMAxCreativeNation
Key Takeaways
Entice through experiences. Less selfies, more stories.
Mind the 5 elements of a well-curated Instagram feed.
Leverage the use of apps (postprocessing, scheduling,
monitoring).
#AdJMAxCreativeNation
If you can make people feel any
emotion you want to, how
would you make them feel?
Thank You!
fb.com/dollhana
@doll_hana
@dollhana
Mastering the Art of Instagram

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Mastering the Art of Instagram