Short talk as opener for a panel at Commerzbank's API Innovation Summit 2022, Recording available here: https://www.youtube.com/watch?v=Piczb0Q3ryw

1. Mastering Data
for Higher
Business Impact
@berndruecker

3. Where is the value?
@berndruecker

4. Data Action Data
supporting
fueling
@berndruecker
Analytics

5. Refuel at a gas station
Data Action Data
API
Processes
supporting
fueling
@berndruecker
Driving from A to B

6. A process orchestration
enthusiast
bernd.ruecker@camunda.com
@berndruecker

7. Example

8. Score customer
Check
sanction lists
Check address
Check sanity
of data Manual approval
Create customer
in core banking
system
Sanction data Customer data
Address
check
Customer
Scoring
…
Scoring data
Address data
Customer
onboarding
Services
and APIs
Data
Actions: End-to-end processes with steps (tasks)
…
@berndruecker

9. The typical pattern
Action
Data Data
triggers Reads,
changes, or
produces new
Button
is very often
a process
@berndruecker
triggers

10. Action
Insights
Data point or
measurement
generates Leads to
Paid $2500 via
credit card at
best-bikes.com
Payment
suspicious
@berndruecker
Example: Fraud detection
Lock credit card
Inform
customer
…
Live approval
@berndruecker

11. Action
Insights
Data point or
measurement
generates Leads to
@berndruecker
Example: Fraud detection
Event Stream
(e.g. Kafka)
Event Stream
(e.g. Kafka)
Stream Processor
(e.g. KSQL)
Process orchestration
(e.g. Camunda)
@berndruecker

12. The typical pattern
Action
Data Data
triggers Reads,
changes, or
produces new
Button
is very often
a process
@berndruecker
triggers
Analyst via
intelligence

13. Address data Customer data
SaaS
(external)
Process orchestration
(e.g. Camunda)
Address
check
Customer
service
@berndruecker
Account
Opening

15. Improve the customer experience: Speed up the process

16. Streaming = event chain = data flow
Adress
Check
Credit Check
Registration
@berndruecker
Customer
Event Bus
Registration
requested
Credit
checked
Address
checked
Customer
registered

17. Changes required for an additional check
Adress
Check
Credit Check
Registration
Sanctions
Check
@berndruecker
Customer
Event Bus
Registration
requested
Credit
checked
Customer
registered
Address
checked

18. Changes required for an additional check
Adress
Check
Credit Check
Registration
Sanctions
Check
@berndruecker
Customer
Event Bus
Registration
requested
Credit
checked
Customer
registered
Address
checked
Sanctions
checked

19. Address
Check
Credit Check
Registration
Customer
onboarding
Kafka
Registration
requested
Credit
checked
Address
checked
Customer
registered
Check
credit
Check
address
@berndruecker
@berndruecker
Process Orchestration

20. You need not only data
but also APIs and
well orchestrated processes.
Data is worthless
without action!
@berndruecker

21. Let’s discuss…
@berndruecker