Blockbuster movies that are released in 3D continue to significantly outperform those released in 2D formats. The top 10 highest grossing films worldwide in 2014 were largely in 3D. Industry analysts predict that 3D films will see even stronger performance in 2015. Converting films to 3D is also now highly profitable for movies that gross over $150 million due to decreased conversion costs. Exhibitors enjoy increased attendance and premium pricing from offering 3D screenings along with an improved viewing experience and operating efficiency through investments in new premium 3D technologies and ownership models.