The popularity of e-Commerce has grown tremendously in the last couple of decades, and continues to do so thanks to the consumer’s shopping habits and preferences. Our infographic shows the current state of the worldwide e-Commerce market, and how it is expected to change in the future.

1. ese
E-commercehasextremely
humblebeginnings…
-In1971/1972,twostudentsfromtheuniversitiesofStanfordandMassachusettsInstitute
ofTechnologyusedtheARPANETnetworktodiscreetlyarrangethesaleof
anundeterminedamountofcannabis.
…
…
8:05pmisourpreferredtimeto
makeonlinepurchases-after
wehavearrivedhomefrom
workandeatendinner.
Theconsumerwillscrutinisetheirdecisionregardingwhethertoactuallymakeapurchase
ornot.Anyhintofdifficultyorirritationwithinthecheckoutprocesswillleadtoalossofinterest.
Howtoensurecustomersdon't
abandonyourwebsiteatthecheckout:
Displayacheckoutprocess
bartoshowcustomershowfar
intotheprocesstheyare
Removedistractionssuch
asadverts,andguidecustomer
throughtheprocessusingclear
calltoactionbuttons
Removebackbuttons;
youwanttoensurethe
customeronlyhasonepath
totakewhichistowards
thepayment
-
(£3billion).
.
Sundaynightisthe
mostpopulartimein
theweektoshop.
Saturdaynightisthe
leastpopulartimein
theweektoshop.
.
30%needtosee
thephysicalobjectfirst.
21%citethepotential
fussofreturningtheitem
atthePostOffice.
21%blamealack
ofinformationabout
theproduct.
30%havesecurityconcerns
aboutputtingpersonalinformation
andpaymentdetailsonline.
18%haveapreferencefor
themoresociableexperience
ofshoppingonthehighstreet.
buyingprocess.
.
.
.
Havingto
registerbefore
buying
s
…
Qualitycontent:making
userexperiencethe
numberonepriority
Exclusive,highquality
andgenuinelyengaging
writing,imagesand
videoswillhelpdrivevideoswillhelpdrive
peopletoonlinestores
31%ofconsumerssay
theyboughttheproduct
afterbeinginfluencedby
apromotionalvideo
Growthinretailersoffering
nextdaydelivery:68%of
onlineretailerscurrently
offernextdaydelivery
….
…ASOShalvedtheir
checkoutabandonment
ratebyaddingaguest
checkoutoption(2011)
logos;morethan
havemoreconfidence
whentheyseemorethan
onepaymentmethod
www.ems-internet.co.uk
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growth-league-exports-set-hit-28b-2020/#ixzz330fsUExT
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-Was-a-Drug-Deal/#!Q0KC9
www.itproportal.com/2014/01/24/uk-ecommerce-tops-international-
growth-league-exports-set-hit-28b-2020/#ixzz330fsUExT
wwwww.realbusiness.co.uk/article/24844-seven-e-commerce-trends-to-look-
out-for-in-2014/page:1
www.digitalstrategyconsulting.com/intelligence/2014/01/ecommerce_trends_in_the_uk_91bn_
spent_online_in_2013.phpzmags.com/tablet-vs-mobile-is-one-more-important-than-the-other/
www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/
www.visaeurope.com/en/newsroom/news/articles/2013/mega_monday_uk_ecommerce.aspx
www.smedio.com/online-consumer-spending-habits-e-commerce-checkouts/
wwwww.retailresearch.org/onlineretailing.php
www.econsultancy.com/blog/7810-e-commerce-infographics#i.tohcwsxkdf7cpf
www.dailymail.co.uk/news/article-2134668/8-05pm-favourite-time-log-start-
shopping--keeping-eye-telly.html
www.blogs.wsj.com/cio/2014/05/12/forrester-mobile-phone-
and-tablet-e-commerce-to-more-than-double-by-2018/
www.huffingtonpost.co.uk/mark-braund/uks-online-spending-
the-latest-big-news-the-latest-big-news-for-the-e-commerce-world_b_5152387.html
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