Mason Sbdc Social Media Challenge 2009

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Mason SBDC took on a social media challenge in 2009 to determine if social media could help meet business needs and enhance client services. They developed a social media plan using platforms like Facebook, Twitter, and LinkedIn to strengthen their brand, establish referrals, and help clients market themselves. This taught them that building social networks takes time, social media requires adaptability, and promotion dramatically increases services and event promotion. In 2010, Mason SBDC committed to expanding their social media plan to include more platforms.

Technology Business

Social Media Challenge
Mason SBDC— Fairfax, Arlington, Prince William

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

Mason SBDC is funded through the Virginia SBDC Network and George
Mason University-Mason Enterprise Center at the School of Public Policy
and through a cooperative agreement with the U.S. Small Business
Administration. All opinions, conclusions, or recommendations expressed
are those of the author(s) and do not necessarily reflect the views of SBA.

Mason SBDC took the social media challenge in 2009.

“Can social media solve business needs
and enhance service at Mason SBDC?”

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

2

Mason SBDC committed to a social media plan.

• Mason SBDC social media plan solved 3 major business needs:
• Facebook http://www.facebook.com/posted.php?id=119000722685
• Twitter http://twitter.com/masonsbdc
• LinkedIn Mason SBDC Client Network
http://www.linkedin.com/groups?gid=2144011

• LinkedIn Mason SBDC Volunteer Network
http://www.linkedin.com/groupInvitation?groupID=1505397&sharedKey=2EC4F1424086

• iTunes http://deimos3.apple.com/WebObjects/Core.woa/Browse/gmu.edu.2206017418
• MEC in the MEC: Making Entrepreneurship Core at the Mason Enterprise Center

• Strategic Partner Portal www.masonsbdc.ning.com
• Website www.sbdc.org

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

3

Social media provided solutions to our business need-
establish a referral mechanism.

• Establish a referral mechanism
– Online, 24/7 resource available for clients
– Unbiased method and due diligence transfer
– Encourage business opportunities within our network

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

5

Social media provided solutions to our business need-
help clients market themselves.

• Create an option for an online presence for clients
– Marketing outlet for clients
– Establish expertise in areas when questions are posed
– Community creation between volunteers, staff, and clients
– Encouraging client partnering opportunities outside of
Mason SBDC
– Podcasting episodes

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

6

Social media solved 3 needs and taught us 3 lessons.

• Creating a social network takes time.
– Promotion is a commitment.
• Social media requires adaptability.
– Technology changes daily.
• Services/event promotion is dramatically increased.
– Referral by word of mouth electronically has shown
benefits in both our client and volunteer recruitment.

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

7

Mason SBDC committed to a 2010 social media plan.

• Youtube
• SMS
• Facebook
• Twitter
• LinkedIn Mason SBDC Client Network
• LinkedIn Mason SBDC Volunteer Network
• iTunes
• MEC in the MEC: Making Entrepreneurship Core at the Mason Enterprise Center

• Strategic Partner Portal
• Website

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

8

Questions

Mona Salisbury
703-277-7708
mona@sbdc.org

4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722

9

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This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application. In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy. We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.

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GNSS spoofing via SDR (Criptored Talks 2024)

Javier Junquera

In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security. This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing. The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.

Containers & AI - Beauty and the Beast!?!

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real. Keywords: AI, Containeres, Kubernetes, Cloud Native Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211

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Mason Sbdc Social Media Challenge 2009

1. Social Media Challenge Mason SBDC— Fairfax, Arlington, Prince William 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 Mason SBDC is funded through the Virginia SBDC Network and George Mason University-Mason Enterprise Center at the School of Public Policy and through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of SBA.

3. Mason SBDC committed to a social media plan. • Mason SBDC social media plan solved 3 major business needs: • Facebook http://www.facebook.com/posted.php?id=119000722685 • Twitter http://twitter.com/masonsbdc • LinkedIn Mason SBDC Client Network http://www.linkedin.com/groups?gid=2144011 • LinkedIn Mason SBDC Volunteer Network http://www.linkedin.com/groupInvitation?groupID=1505397&sharedKey=2EC4F1424086 • iTunes http://deimos3.apple.com/WebObjects/Core.woa/Browse/gmu.edu.2206017418 • MEC in the MEC: Making Entrepreneurship Core at the Mason Enterprise Center • Strategic Partner Portal www.masonsbdc.ning.com • Website www.sbdc.org 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 3

4. Social media provided solutions to our business need- strengthen the Mason SBDC brand. • Strengthen the Mason SBDC brand – Build client awareness of services and events – Consistent with all online intake process – Integrated into email/phone confirmations and reminders – Target new groups of entrepreneurs – Supplement individual, group, and print efforts through an online presence – Leverage networking effects and word of mouth marketing – Enhance search engine rankings for Mason SBDC – Provide a means to obtain testimonials 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 4

5. Social media provided solutions to our business need- establish a referral mechanism. • Establish a referral mechanism – Online, 24/7 resource available for clients – Unbiased method and due diligence transfer – Encourage business opportunities within our network 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 5

6. Social media provided solutions to our business need- help clients market themselves. • Create an option for an online presence for clients – Marketing outlet for clients – Establish expertise in areas when questions are posed – Community creation between volunteers, staff, and clients – Encouraging client partnering opportunities outside of Mason SBDC – Podcasting episodes 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 6

7. Social media solved 3 needs and taught us 3 lessons. • Creating a social network takes time. – Promotion is a commitment. • Social media requires adaptability. – Technology changes daily. • Services/event promotion is dramatically increased. – Referral by word of mouth electronically has shown benefits in both our client and volunteer recruitment. 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 7

8. Mason SBDC committed to a 2010 social media plan. • Youtube • SMS • Facebook • Twitter • LinkedIn Mason SBDC Client Network • LinkedIn Mason SBDC Volunteer Network • iTunes • MEC in the MEC: Making Entrepreneurship Core at the Mason Enterprise Center • Strategic Partner Portal • Website 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 8

10. Social Media Challenge Mason SBDC— Fairfax, Arlington, Prince William 4031 University Drive, Suite 200 | Fairfax | Virginia | 22030 | MS1B6 | www.sbdc.org | help@sbdc.org | Phone: 703-277-7747 | Fax: 703-277-7722 Mason SBDC is funded through the Virginia SBDC Network and George Mason University-Mason Enterprise Center at the School of Public Policy and through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of SBA.

Mason Sbdc Social Media Challenge 2009

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