The document outlines the evolution and success of Xbox and its associated franchises from 2001 to 2013, highlighting membership growth in Xbox Live and record sales figures. Key statistics include over 48 million Xbox Live accounts and substantial sales for various consoles and games. It emphasizes the importance of user experience and engagement in the broadcasting and gaming industries.

1. Future of
Broadcasting
Engagement is Everything
Martin Tirion
User Experience Evangelist
Microsoft

3. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013
48M+
members
27M
members
20M
members
13.6M
members
7.3M
members
2.1M
members
1M
members
20022001 2012
Guinness World Record
Multi-billion dollar franchises
Selling 76% faster than Xbox 360
#1 Console Worldwide
5M+ Xbox Ones Sold
84M+ Xbox 360s Sold
24M+ Xbox Kinects Sold
Blockbuster Games
140+ Apps Worldwide and
Growing
Entertainment App Growth
The Xbox Journey
Xbox One: 5 hrs a day48M+ Xbox Live Accounts