http://contentgroup.com.au/should-we-change-the-name-content-marketing/ Martin Schipany presented with contentgroup at Content Marketing World's Government and Public Sector Industry Lab 2016. Martin Schipany is the head of ‘City Communications’ at the Press and Information Services for the City of Vienna in Austria. He started working for the City of Vienna as a Press Officer before becoming an editor in the Press and Information Services, eventually to rise to the head of the sub-department ‘City Communications.’ He is responsible for several media products, the editorial staff and campaign planning. Martin recently completed a Master's thesis on implementing content marketing in local government.