Arista Corporation has appointed Martin E. Fishman as Vice President. Fishman brings over 25 years of experience in global sales, marketing, and business development. As Vice President, Fishman will oversee Arista's global sales and marketing efforts focused on the industrial PC and professional AV markets. Paul Shu, President of Arista Corporation, believes Fishman's experience will help the company grow its business and operations.

1. NEWS UPDATE
Arista Corporation
40675 Encyclopedia Circle
Fremont, CA 94538
Phone: 510-226-1800 Fax: 510-226-1890 Web Address: www.aristaproav.com
Contact: MountainCrest Communications
Paul Shu Public Relations
President Roger Maycock, Media Contact
(510) 226-1800 562-923-3223
paul_shu@goarista.com rmaycock@mountaincrest.net
Arista Corporation Selects Fishman as Vice President
New appointee brings over 25 years’ experience in global sales,
marketing, and business development
Fremont, CA – August 2019… Arista Corporation, recognized globally as a leading manufacturer of
Industrial PCs, AV extenders, matrix switchers, AV MultiViewers, and related products for the AV
installation and industrial markets, is pleased to announce the appointment of Martin E. Fishman to the
newly created position of Vice President. Fishman started with Arista on July 29th and will be stationed
at company headquarters in Fremont, CA.
As Vice President, Fishman will be responsible for Arista’s global sales and marketing, with a focus on
the Industrial PC and Professional AV markets. This includes oversight of the company’s Global OEM
business, its ODM (original design manufacturing) operations, distribution, and management of the
company’s Value added Resellers and system integrators.
Fishman brings a wealth of experience to his new position with Arista Corporation. Most recently, he
spent nineteen years as Co-CEO and Global Vice President of Sales and Marketing at Portrait
Displays, Inc. of Pleasanton, CA. There, he developed strategies and executed global marketing and
sales programs leading to worldwide expansion of strategic OEM customers, partners, and products.
Prior to this, he served as the Global VP for Worldwide Sales and Marketing at Castlewood Systems,
Inc., creators of the Castlewood ORB drive. As a result of the experience gained during these and other
international positions, Fishman has developed a portfolio that encompasses strong management and
sales skills with a focus on conceptualization, innovation, and customer satisfaction.
Reflecting on his new responsibilities with Arista Corporation, Fishman offered the following thoughts, “I
am delighted to be joining Arista and the many talented people that comprise this company. Arista has
a well-deserved reputation for innovative solutions to industrial computing requirements and its Pro AV
offerings speak volumes about the company’s understanding of digital signage, audio recording, and
signal transfer. I look forward to digging in, getting my hands dirty, and developing the programs that
will help promote the company’s many innovative initiatives.”
Paul Shu, President of Arista Corporation, shares Fishman’s enthusiasm, “All of us at Arista are glad to
have Martin joining us. He brings a thorough understanding of our industry and I believe adding him

2. NEWS UPDATE
Arista Corporation
40675 Encyclopedia Circle
Fremont, CA 94538
Phone: 510-226-1800 Fax: 510-226-1890 Web Address: www.aristaproav.com
gives our company a fresh perspective that will help us grow the business and take our operations to
the next level. All of us at Arista welcome him aboard.”
Martin Fishman can be contacted via email at martin.fishman@goarista.com or by phone at 510-226-
1800, extension 178.
About Arista Corporation
Arista offers products for a variety of professional audio-visual markets, including events, retail,
residential, education, government, healthcare, and control rooms. Networked AV over IP has forever
changed the dynamics of the pro AV industry by enabling installers and system integrators to replace
proprietary AV matrix switches with off-the-shelf Ethernet networks that deliver dramatically better
price/performance, flexibility, and scalability. Arista focuses on this market trend and has invested
considerable resources on developing and expanding its networked AV over IP product families to help
customers achieve their goals with the latest technology products. To learn more Arista Corporation,
visit www.aristaproav.com.
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Control click here for a hi-res image of Martin E. Fishman.
(http://mountaincrest.net/Arista_Images/MFishman_Hi.jpg)