This document provides an overview of Mars, Incorporated, a global manufacturer founded in 1911 that generates $33 billion annually in sales. It discusses Mars' cocoa supply chain management through training programs and certification. The report also examines Mars' corporate social responsibility initiatives in energy/climate, water impact, waste, and treatment of employees and customers. Mars' global operations, leadership, and impacts on communities are reviewed. The company is praised for its successful environmental cooperation and innovative supply chain management.

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MARS Incorporated Business Report
PRESENTED BY: Yiqiao Song & Minh Huong Pham
TO: MA Annette Bus
SS 2015: 10.06.2015
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TABLE OF CONTENTS
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Background Information about MARS
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Supply chain
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Corporate Social Responsibility (CSR)
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Reputation
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Globalization
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Conclusion
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Reference
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GENERAL INFORMATION
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An American global manufacturer
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Founded by Frank C. Mars & Ethel V. Mars in 1911
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U$33 billion in annual sales (2013)
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Entirely owned by the Mars family
http://www.glassdoor.de/Fotos/Mars-Bürofotos-E2886.htm 3

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COCOA SUPPLY CHAIN
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Training and Materials
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Finance
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Certification
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Research
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CORPORATE SOCIAL RESPONSIBILITY (CSR)
Energy & Climate Water Impact Waste
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http://ec.europa.eu http://www.dreamstime.com/ http://www.mars.com/global/about-mars/

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CORPORATE SOCIAL RESPONSIBILITY (CSR)
Employees Customers
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http://vpiexperthr.com Source: photobucket

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REPUTATION
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Media Reports
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Successful cooperation with environmental groups
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Innovative Supply Chain Management
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Building internal supplier relationship
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Recent Recognition
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CSR Activities
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Promotion by external actors
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GLOBALIZATION
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Global Leadership
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Global Operation
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Global HRM
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Global Impacts on
Community
8http://www.mars.com

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CONCLUSION
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REFERENCES
http://www.mars.com/global/assets/doc/pia_exec_2013/Mars_PIA_Highlights_2013_EN_report.p
df. MARS Principles in Action Summary 2013, 12.
http://www.washingtonpost.com/blogs/wonkblog/wp/2014/11/15/the-worlds-biggest-chocolate-
maker-says-were-running-out-of-chocolate/
http://www.mars.com/global/about-mars/global-leadership.aspx.
http://www.mars.com/global/press-center/human-rights.aspx.
http://www.mars.com/global/about-mars/the-five-principles-of-mars.aspx
http://www.mars.com/global/about-mars/mars-pia/our-supply-chain/supplier-relationships.aspx
http://www.mars.com/global/brands/chocolate.aspx
http://www.mars.com/global/brands/chocolate.aspx
http://www.mars.com/global/brands/cocoa-sustainability/supply-chain.aspx#training
http://www.forbes.com/sites/andreamurphy/2014/11/05/americas-largest-private-companies-2014/
http://cocoasustainability.com/2011/08/mars-chocolate-germany-and-utz-certified-visit-ghana-
cocoa-farmering-schools/?doing_wp_cron=1433067271.8666410446166992187500
http://en.wikipedia.org/wiki/Mars,_Incorporated.
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