8. To solve the problem, first you need to know there
is a problem.
9. 3 examples of many insight categories to have in
mind when creating digital product
10.
11. - Real problem to solve
- Nobody is doing it
- We can do it
12. How to get product insights:
- desk research, assumption testing
- expert knowledge of the market
- stakeholder interviews
- proof of concept (current state)
- additional market research
13.
14. ✅ Real problem to solve
✅ Nobody is doing it
✅ We can do it
15.
16. How to get technology insights:
Before production
- validate product features against tech
- consult with the developers
Testing phase
- have a second opinion
- have the product tested by real users
- watch people interact with the product
17.
18. How to get cultural insights:
- go where your customers are
- desk research / habits exploration
- talk to experts
- talk to real users
19.
20.
21.
22.
23.
24.
25.
26.
27. - 5 users can uncover 80% of issues
- make them perform tasks on a prototype
- record it
- analyse it
For more info -> google: discounted usability testing nngroup
Editor's Notes
Ok, tak vyskúšajme si rýchly test. Pozeráme sa na bežný registračný screen, kde sa user registruje. Čo si myslíte, že je na tomto screene zlé?
