The document discusses setting product strategy and covers three main topics: product characteristics and classifications, product differentiation, and packaging and labeling. It describes classifying products based on core benefits and product levels like basic, expected, augmented, and potential products. It also covers differentiating products based on attributes like form, features, customization, quality, and style. Finally, it discusses how packaging and labeling can impact consumer experience, company brand image, and opportunities for innovation.
This document outlines a complete remodel of an H-Bath House in 2010. The remodel included new plumbing, flood resistant design with block walls, a second floor attic for HVAC and boilers. 100% porcelain tile floors with epoxy grout were installed along with Silestone countertops. Additional fixtures such as 4 showers, 2 sinks and 2 toilets were added, along with pressure flush toilets.
This document discusses RFID (radio frequency identification) technology. It describes the components of an RFID system including RFID tags, readers, and host computers. It explains that tags contain chips that transmit identifying information like serial numbers to readers via radio frequencies. The document also lists some current applications of RFID like credit cards, transportation payment cards, electronic toll collection, and access control. It concludes that RFID provides benefits like contactless reading and storing more data than barcodes, but also notes that costs remain higher than barcodes and standards are still being developed.
Dokumen tersebut membahas tentang massa atom relatif dan massa molekul relatif. Massa atom relatif adalah perbandingan massa rata-rata 1 atom suatu unsur dengan 1/12 massa atom karbon-12. Sedangkan massa molekul relatif adalah perbandingan massa molekul suatu senyawa dengan massa standar. Dokumen ini memberikan contoh perhitungan massa atom relatif beberapa unsur dan massa molekul relatif beberapa senyawa.
Este documento presenta una lista de títulos de proyectos realizados por estudiantes de la Institución Educativa Técnico Superior Industrial en Barrancabermeja, Santander. Incluye frases hechas comúnmente usadas en Colombia y breves reflexiones sobre su significado de acuerdo a diferentes personas como los padres, vecinos e incluso los pensamientos propios del estudiante. Finaliza agradeciendo.
This document outlines a complete remodel of an H-Bath House in 2010. The remodel included new plumbing, flood resistant design with block walls, a second floor attic for HVAC and boilers. 100% porcelain tile floors with epoxy grout were installed along with Silestone countertops. Additional fixtures such as 4 showers, 2 sinks and 2 toilets were added, along with pressure flush toilets.
This document discusses RFID (radio frequency identification) technology. It describes the components of an RFID system including RFID tags, readers, and host computers. It explains that tags contain chips that transmit identifying information like serial numbers to readers via radio frequencies. The document also lists some current applications of RFID like credit cards, transportation payment cards, electronic toll collection, and access control. It concludes that RFID provides benefits like contactless reading and storing more data than barcodes, but also notes that costs remain higher than barcodes and standards are still being developed.
Dokumen tersebut membahas tentang massa atom relatif dan massa molekul relatif. Massa atom relatif adalah perbandingan massa rata-rata 1 atom suatu unsur dengan 1/12 massa atom karbon-12. Sedangkan massa molekul relatif adalah perbandingan massa molekul suatu senyawa dengan massa standar. Dokumen ini memberikan contoh perhitungan massa atom relatif beberapa unsur dan massa molekul relatif beberapa senyawa.
Este documento presenta una lista de títulos de proyectos realizados por estudiantes de la Institución Educativa Técnico Superior Industrial en Barrancabermeja, Santander. Incluye frases hechas comúnmente usadas en Colombia y breves reflexiones sobre su significado de acuerdo a diferentes personas como los padres, vecinos e incluso los pensamientos propios del estudiante. Finaliza agradeciendo.
FirstGearJobs.com is a jobs site focused on helping students find jobs in small and medium enterprises (SMEs and MSMEs) in their field of study. It was conceptualized to address the issue of unemployment among campus graduates. The founder developed the site design and processes. Marketing efforts included cold calls, attending events, partnering with colleges and recruiters, and using social media. The site provides recruitment and career counseling services to both students and companies. The goal is to connect job seekers with opportunities at SMEs in a budget-friendly manner.
1. YITC1001 is a 3-credit course that requires attendance, assignments, and a project, while YITC1002 is non-credit bearing and assesses students' IT knowledge through a test.
2. Both courses cover similar content including computer components, software use, and library research skills.
3. Assessment for YITC1001 includes group work, assignments, and a final test, while YITC1002 involves one comprehensive test that students can attempt up to twice.
Cambio patrones consumo electrico nacional r1(w97)guest5ba903f
El documento analiza la crisis del sistema eléctrico venezolano y propone que representa una oportunidad para cambiar los patrones de consumo energético. Examina las estadísticas de consumo entre 1977 y 2007 y encuentra que la demanda creció más rápido que la expansión del sistema, llevando a ineficiencias. También analiza dónde se concentra el mayor consumo por región, sector y uso final, identificando oportunidades para mejorar la eficiencia. Finalmente, compara el consumo específico de Venezuela con otros países, encontrando
Differentiation-Strategies in Marketing a product after its design and sale, ...lakshminivasPingali
Very important in business strategies and important interactions, structural comparisons, precise details, which are befitted to pricing and the phase 4 marketing services,for their practical applications to be seen at directly in a sector and then sector by sector. That's now Business experience and expansion in real times
Product differentiation in indian marketArbaaz khan
This document discusses product differentiation in the Indian market. It defines product differentiation as creating differences between a firm's products and competitors' products. These differences can provide competitive advantage if customers value them. The document then lists and describes various bases for product differentiation, including form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. It concludes that durability, features, performance quality, and style are common bases for differentiation in India given the large middle class population and need for affordable yet high-quality products.
The document discusses various ways that products and services can be differentiated in the marketplace. It identifies key dimensions for product differentiation as form, features, customization, performance, quality, durability, reliability, reparability, and style. Service differentiation factors include ease of ordering, delivery, installation, customer training, consulting, maintenance/repair, and returns policies. Product quality encompasses conformance quality, durability, reliability, and reparability.
Apple is known for its strong brand equity built on delivering high quality, user friendly products that provide status and pride to customers. Its brand pyramid is built on customer loyalty, attachment to the brand community, and engagement. Apple focuses on selling an overall lifestyle and experience with its products rather than just the products themselves. While customers are fiercely loyal to the brand, some criticize Apple's products as being too expensive given their quality and the costs of repairs. The brand's strategy involves centralized marketing, Apple-exclusive stores, media attention, education sales, varied products, and constant innovation to drive resonance with customers.
Presentation to Network Ireland Conference 2011: How to think about your brand to enable growth;
Some pointers on how to grow your brand in today\'s environment.
DC Trading and Marketing was established in 2012 to develop and distribute washroom hygiene products, cleaning, and parking equipment in Malaysia. The company aims to supply reliably priced, environmentally friendly products that meet clients' quality and quantity needs. Its vision is to offer a comprehensive range of washroom accessories for commercial and household use and become a respected name in the industry. DC Trading markets its wide range of products, which are detailed in 41 catalogs, to end users such as hospitals, colleges, hotels, factories, and corporate buildings.
DC Trading and Marketing was established in 2012 to develop and distribute washroom hygiene products, cleaning, and parking equipment in Malaysia. The company aims to supply reliably priced, environmentally friendly products that meet clients' quality and quantity needs. Its vision is to offer a comprehensive range of washroom accessories for commercial and household use and become a respected name in the industry. DC Trading markets its wide range of products, which are detailed in 41 catalogs, to end users such as hospitals, colleges, hotels, factories, and corporate buildings.
This document provides a brand presentation for Fisher & Paykel that outlines the company's brand strategy and positioning. The summary includes:
1) The brand's DNA is defined as Care, Integrity, Style, and Innovation. These values are embodied in everything the company does.
2) The core competitive edge is innovative engineering and design based on care and respect for humanity through observing consumer needs.
3) The brand model outlines the rational and emotional benefits promised to consumers, differentiating attributes, desired brand perception, and brand idea or moving force behind the brand.
4) "Realness" is identified as the differentiating core brand value, meaning the brand is natural, confident, and authentic rather than
The document discusses various aspects of brand management including selecting brand names, logos, and slogans. It covers categorizing brands based on the value they offer, developing brand equity, extending brands, innovating brands, positioning brands, and maintaining brand image and awareness. The key tasks in developing and managing brands are selecting branding elements, building brand equity, extending brands, creating brand image and identity, positioning brands, and innovating brands.
The document summarizes a presentation given by Lear Corporation at a Morgan Stanley conference on April 7, 2004. The presentation outlines Lear's strategy to achieve superior culture, organizational capability, and competitive advantage. It discusses Lear's focus on interior systems, record sales backlog, total interior integrator program, new product initiatives, global presence, flexible cost structure, low-cost manufacturing capabilities, and strong balance sheet. The overall goal is for Lear to be the leading automotive interior supplier through relentless advancement.
The document discusses Kevin Keller's model of customer-based brand equity. It describes brand equity as the differential effect that brand knowledge has on consumer response to marketing for that brand. The model includes six dimensions that comprise brand equity: brand identity, meaning, responses, resonance, salience, and imagery. Building strong brand equity requires marketers to establish brand awareness, create positive brand associations, and develop deep, active loyalty relationships between customers and the brand.
The document discusses the potential benefits and risks of using social media for businesses. It outlines seven primary uses of social media for marketing, customer service, and product innovation purposes. These include brand tracking, customer satisfaction analysis, competitive intelligence, customer acquisition, marketing campaign analysis, product innovation, and real-time customer support. Specific examples are provided for how companies can use social media conversations to monitor brand sentiment, identify customer service issues, inform new product development, and engage customers during marketing promotions. Both opportunities and challenges of social media for businesses are acknowledged.
FirstGearJobs.com is a jobs site focused on helping students find jobs in small and medium enterprises (SMEs and MSMEs) in their field of study. It was conceptualized to address the issue of unemployment among campus graduates. The founder developed the site design and processes. Marketing efforts included cold calls, attending events, partnering with colleges and recruiters, and using social media. The site provides recruitment and career counseling services to both students and companies. The goal is to connect job seekers with opportunities at SMEs in a budget-friendly manner.
1. YITC1001 is a 3-credit course that requires attendance, assignments, and a project, while YITC1002 is non-credit bearing and assesses students' IT knowledge through a test.
2. Both courses cover similar content including computer components, software use, and library research skills.
3. Assessment for YITC1001 includes group work, assignments, and a final test, while YITC1002 involves one comprehensive test that students can attempt up to twice.
Cambio patrones consumo electrico nacional r1(w97)guest5ba903f
El documento analiza la crisis del sistema eléctrico venezolano y propone que representa una oportunidad para cambiar los patrones de consumo energético. Examina las estadísticas de consumo entre 1977 y 2007 y encuentra que la demanda creció más rápido que la expansión del sistema, llevando a ineficiencias. También analiza dónde se concentra el mayor consumo por región, sector y uso final, identificando oportunidades para mejorar la eficiencia. Finalmente, compara el consumo específico de Venezuela con otros países, encontrando
Differentiation-Strategies in Marketing a product after its design and sale, ...lakshminivasPingali
Very important in business strategies and important interactions, structural comparisons, precise details, which are befitted to pricing and the phase 4 marketing services,for their practical applications to be seen at directly in a sector and then sector by sector. That's now Business experience and expansion in real times
Product differentiation in indian marketArbaaz khan
This document discusses product differentiation in the Indian market. It defines product differentiation as creating differences between a firm's products and competitors' products. These differences can provide competitive advantage if customers value them. The document then lists and describes various bases for product differentiation, including form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. It concludes that durability, features, performance quality, and style are common bases for differentiation in India given the large middle class population and need for affordable yet high-quality products.
The document discusses various ways that products and services can be differentiated in the marketplace. It identifies key dimensions for product differentiation as form, features, customization, performance, quality, durability, reliability, reparability, and style. Service differentiation factors include ease of ordering, delivery, installation, customer training, consulting, maintenance/repair, and returns policies. Product quality encompasses conformance quality, durability, reliability, and reparability.
Apple is known for its strong brand equity built on delivering high quality, user friendly products that provide status and pride to customers. Its brand pyramid is built on customer loyalty, attachment to the brand community, and engagement. Apple focuses on selling an overall lifestyle and experience with its products rather than just the products themselves. While customers are fiercely loyal to the brand, some criticize Apple's products as being too expensive given their quality and the costs of repairs. The brand's strategy involves centralized marketing, Apple-exclusive stores, media attention, education sales, varied products, and constant innovation to drive resonance with customers.
Presentation to Network Ireland Conference 2011: How to think about your brand to enable growth;
Some pointers on how to grow your brand in today\'s environment.
DC Trading and Marketing was established in 2012 to develop and distribute washroom hygiene products, cleaning, and parking equipment in Malaysia. The company aims to supply reliably priced, environmentally friendly products that meet clients' quality and quantity needs. Its vision is to offer a comprehensive range of washroom accessories for commercial and household use and become a respected name in the industry. DC Trading markets its wide range of products, which are detailed in 41 catalogs, to end users such as hospitals, colleges, hotels, factories, and corporate buildings.
DC Trading and Marketing was established in 2012 to develop and distribute washroom hygiene products, cleaning, and parking equipment in Malaysia. The company aims to supply reliably priced, environmentally friendly products that meet clients' quality and quantity needs. Its vision is to offer a comprehensive range of washroom accessories for commercial and household use and become a respected name in the industry. DC Trading markets its wide range of products, which are detailed in 41 catalogs, to end users such as hospitals, colleges, hotels, factories, and corporate buildings.
This document provides a brand presentation for Fisher & Paykel that outlines the company's brand strategy and positioning. The summary includes:
1) The brand's DNA is defined as Care, Integrity, Style, and Innovation. These values are embodied in everything the company does.
2) The core competitive edge is innovative engineering and design based on care and respect for humanity through observing consumer needs.
3) The brand model outlines the rational and emotional benefits promised to consumers, differentiating attributes, desired brand perception, and brand idea or moving force behind the brand.
4) "Realness" is identified as the differentiating core brand value, meaning the brand is natural, confident, and authentic rather than
The document discusses various aspects of brand management including selecting brand names, logos, and slogans. It covers categorizing brands based on the value they offer, developing brand equity, extending brands, innovating brands, positioning brands, and maintaining brand image and awareness. The key tasks in developing and managing brands are selecting branding elements, building brand equity, extending brands, creating brand image and identity, positioning brands, and innovating brands.
The document summarizes a presentation given by Lear Corporation at a Morgan Stanley conference on April 7, 2004. The presentation outlines Lear's strategy to achieve superior culture, organizational capability, and competitive advantage. It discusses Lear's focus on interior systems, record sales backlog, total interior integrator program, new product initiatives, global presence, flexible cost structure, low-cost manufacturing capabilities, and strong balance sheet. The overall goal is for Lear to be the leading automotive interior supplier through relentless advancement.
The document discusses Kevin Keller's model of customer-based brand equity. It describes brand equity as the differential effect that brand knowledge has on consumer response to marketing for that brand. The model includes six dimensions that comprise brand equity: brand identity, meaning, responses, resonance, salience, and imagery. Building strong brand equity requires marketers to establish brand awareness, create positive brand associations, and develop deep, active loyalty relationships between customers and the brand.
The document discusses the potential benefits and risks of using social media for businesses. It outlines seven primary uses of social media for marketing, customer service, and product innovation purposes. These include brand tracking, customer satisfaction analysis, competitive intelligence, customer acquisition, marketing campaign analysis, product innovation, and real-time customer support. Specific examples are provided for how companies can use social media conversations to monitor brand sentiment, identify customer service issues, inform new product development, and engage customers during marketing promotions. Both opportunities and challenges of social media for businesses are acknowledged.
SDNC13 -DAY2- Is the Future Omni-Channel by Jonathan Blakeney & Erdem DemirService Design Network
The document discusses designing omni-channel customer experiences. It emphasizes creating complementary experiences across channels by blending digital and physical experiences, responding to customer mobility, and synchronizing information. It also stresses promoting consistency by providing consistent structures, honoring device-specific needs, and harmonizing visual qualities. Additionally, the document recommends matching offers to customer context by tying activities to appropriate devices and providing contextual offers.
Published by Amir Jabbari, this document introduces the brand strategy canvas model which is a useful framework for marketers especially in SMEs who are wishing to strategically manage their brands.
Taijiu Enterprise Co., Ltd is a Taiwanese manufacturer of automotive and industrial chemicals established in 1973. They have two major brands, SPODIN and WILITA, and supply professional maintenance products globally through OEM and ODM partnerships. Taijiu prides itself on quality, innovation, and environmental protection, with certifications like ISO and product liability insurance. It has a professional R&D team and production facilities to develop high-quality greases, lubricants, cleaners and more.
Brand Communication Pyramid Personality Essence Values Awareness InformationSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Brand Communication Pyramid Personality Essence Values Awareness Information with well suited graphics and subject driven content. This deck consists of total of eleven slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2UBUJT8
The document discusses key concepts related to branding including defining what a brand is, the difference between products and brands, brand elements, building brand equity, measuring brand equity, and managing brand equity over time. It provides frameworks for understanding the core identity and extended identity elements that make up a brand, how brand equity is developed over different stages, and the roles brands can play in a larger brand portfolio.
This document discusses products and product mixes. It defines a product as anything capable of satisfying a need or want, including physical goods, services, ideas, and more. Products exist at different levels from potential to core benefits. They can also be classified by durability, tangibility, and other attributes. A company's product mix considers width, length, depth, and consistency across product lines. Effective strategies consider line stretching, filling, and modernization to enhance the mix. The document also examines services characteristics like intangibility and perishability, as well as strategies for differentiation, quality, and productivity in service firms.
This document discusses customer-based brand equity. It defines customer-based brand equity as the differential effect that brand knowledge has on consumer response to marketing for that brand. It describes the components of brand knowledge as brand awareness and brand image. The document outlines Keller's customer-based brand equity pyramid model, which shows how brand identity, meaning, response, and relationships drive resonance. It discusses how building brand awareness, image, judgments, feelings, performance, and imagery can increase customer-based brand equity.
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