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Chapter 13: Designing & Managing Services
                              Characteristics




          Improve!




  Prevent Failures!




                               Distinctions
What is SERVICE?


     • any act or performance one
       party can offer to another
     • Intangible
     • does not result in the
       ownership
     • production may or may not be
       tied to a physical product




                    ph.linkedin.com/in/akeeldalisay
5 Distinctions of Services
Equipment or people-based                      Client’s presence




                        Delivery processes

Meet personal needs
                                             Varying objectives

                                             ph.linkedin.com/in/akeeldalisay
4 Characteristics of Services


      Intangibility   Inseparability




      Perishability       Variability


                                   ph.linkedin.com/in/akeeldalisay
10 Recommendations to Improve Service Quality
                                                                Service Design
                    Be reliable   Basic Service



                                                                       Recovery


   Listen!                             Teamwork




                                                                         Research
                       Be fair
Surprise clients!                        Servant Leadership

                                                     ph.linkedin.com/in/akeeldalisay
4 Ways to PREVENT Service FAILURES
                             Right
                          Technology
                                        Enhance customers’ role
  Re-Design




              Customers
                Help
              Customers

                                       ph.linkedin.com/in/akeeldalisay
Chapter 13: Designing & Managing Services
                              Characteristics




          Improve!




  Prevent Failures!




                               Distinctions

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Markma v.m. edited final

  • 1. Chapter 13: Designing & Managing Services Characteristics Improve! Prevent Failures! Distinctions
  • 2. What is SERVICE? • any act or performance one party can offer to another • Intangible • does not result in the ownership • production may or may not be tied to a physical product ph.linkedin.com/in/akeeldalisay
  • 3. 5 Distinctions of Services Equipment or people-based Client’s presence Delivery processes Meet personal needs Varying objectives ph.linkedin.com/in/akeeldalisay
  • 4. 4 Characteristics of Services Intangibility Inseparability Perishability Variability ph.linkedin.com/in/akeeldalisay
  • 5. 10 Recommendations to Improve Service Quality Service Design Be reliable Basic Service Recovery Listen! Teamwork Research Be fair Surprise clients! Servant Leadership ph.linkedin.com/in/akeeldalisay
  • 6. 4 Ways to PREVENT Service FAILURES Right Technology Enhance customers’ role Re-Design Customers Help Customers ph.linkedin.com/in/akeeldalisay
  • 7. Chapter 13: Designing & Managing Services Characteristics Improve! Prevent Failures! Distinctions

Editor's Notes

  1. Equipment or people-based Can be delivered