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3. CONTENT
RETAIL OVERVIEW - LATAM ....................................................................................................... 5
CHILE.......................................................................................................................................... 7
Hypermarkets encounter barriers to growth in Chile.........................................................................................................7
Internet retailing a potential game-changer.......................................................................................................................7
Weak Chilean economy dampens retail growth.................................................................................................................7
Facts & Figures....................................................................................................................................................................8
Key Players..........................................................................................................................................................................8
Key Events...........................................................................................................................................................................8
Competitors............................................................................................................................... 9
Grupo MF............................................................................................................................................................................9
Products ..........................................................................................................................................................................9
Clients..............................................................................................................................................................................9
SeGat Chile..........................................................................................................................................................................9
Products ..........................................................................................................................................................................9
Clients............................................................................................................................................................................10
EYD - Soluciones Expertas.................................................................................................................................................10
Products ........................................................................................................................................................................10
Clients............................................................................................................................................................................11
Distributors.............................................................................................................................. 12
GL Group ...........................................................................................................................................................................12
Distribution locations....................................................................................................................................................12
Lab EEletronics..................................................................................................................................................................12
Distribution locations....................................................................................................................................................12
Itelecom Retail ..................................................................................................................................................................12
Distribution locations....................................................................................................................................................12
4. MEXICO.................................................................................................................................... 13
Farmacias Benavides increases focus on beauty..............................................................................................................13
Independent small grocers receive private support to accept electronic payments.......................................................13
60,000-square meter luxury castle under construction in Mexico City............................................................................13
Growing sophistication in Mexican shopping centres......................................................................................................14
The emerging force of Internet retailing ..........................................................................................................................14
Facts & Figures..................................................................................................................................................................15
Retail Sales by Type and Percent ......................................................................................................................................15
Key Players........................................................................................................................................................................16
Key Events.........................................................................................................................................................................16
Competitors............................................................................................................................. 17
Cross Point ........................................................................................................................................................................17
Products ........................................................................................................................................................................17
Clients............................................................................................................................................................................17
EAS Mexico........................................................................................................................................................................17
Products ........................................................................................................................................................................17
Clients............................................................................................................................................................................18
Distributors.............................................................................................................................. 19
Taltix..................................................................................................................................................................................19
Distribution locations....................................................................................................................................................19
SEI-Antirrobo.....................................................................................................................................................................19
Distribution locations....................................................................................................................................................19
Vitronik Seguridad.............................................................................................................................................................19
Distribution locations....................................................................................................................................................19
5. RETAIL OVERVIEW - LATAM
The Americas have one of the largest and most dynamic retailing industries in the
world. While significant challenges face players in both North and Latin America,
opportunities abound in the many highly valuable or fast-growing channels.
Convenience stores are growing in importance in many countries in the Americas as
urban populations grow and residents experience an accelerating pace of life. These
modern stores are beginning to replace independent small grocers, informal street stalls
and markets in most countries. However, the market for convenience stores is at different
levels of development between countries. In some countries these are already
commonplace, and in others the channel is underdeveloped and growing rapidly. In a few,
convenience stores have not yet taken root, with consumers still frequenting independent
stores and stalls exclusively for their on-the-go purchases.
The growing importance of Internet retailing is apparent in nearly every country in
the Americas, creating both a challenge and an opportunity for brick and mortar retailers
to maintain in-store sales, while introducing or optimising omni-channel strategies.
Consumers are experimenting with new ways to use the internet to save themselves time
and money including price checking, buying used products or importing locally scarce
products from other countries. Store-based retailers are scrambling to maintain an edge
by offering in-store services, mobile applications that complement their shopping
experience or even pushing regulations raising taxes on Internet purchases. As barriers to
entry diminish and consumer confidence in the institution takes hold, Internet retailing in
the Americas promises lucrative returns for those with successful strategies.
Despite increasing competition from Internet retailing, shopping centres remain
popular in Latin America, with construction of shopping centres expanding in many
countries. Large urban shopping centres are very popular in Latin America as they are
generally clean, safe places where consumers can not only shop, but also relax and spend
time with their friends or family. In many cities in Latin America crime is a significant
6. concern, traffic and parking difficult and streets often packed with pedestrians and litter.
In order to have a more premium experience, many middle- and upper-income Latinos
prefer to do their shopping in shopping centres rather than on main streets or through
individual stores. As the middle class grows in the region, shopping centres will become
more and more in demand.
Many governments throughout the region have been proactive in their efforts to
protect domestic manufacturers, retailers or consumers. As retailing is impacted by
regulations on all consumer goods, these government interventions often have adverse
short-term effects on the retailing industry overall.
7. CHILE
Hypermarkets encounter barriers to growth in Chile
Hypermarket growth is slowing in Chile thanks to urban land scarcity and the
accelerating pace of life among Chilean consumers. Supermarkets are expected to take the
lead in terms of growth in the modern channel within grocery retailing over the forecast
period, as consumers look for a more convenient and less time-consuming option closer to
their homes. Hypermarkets such as Cencosud’s Jumbo and Walmart’s Hiper Lider have
encountered a lack of land in the major metropolitan areas of Chile, especially in Santiago,
and have few alternatives for increasing the number of outlets they have available.
Internet retailing a potential game-changer
Internet retailing continued to experience high rates of growth over the review
period as Chilean consumers felt increasingly comfortable carrying out transactions with
debit or credit cards. The number of Chileans with access to credit has also increased
steadily, another direct factor in the changing retail landscape. Nevertheless, the channel
represents only 2% of all Chilean retail, so sales are growing from a relatively low base.
Weak Chilean economy dampens retail growth
In the second quarter of 2014, the Chilean economy saw its lowest growth in GDP
since the global financial crisis in 2009. This dampening of the economy was forecast by
economists as a natural response to a decade of dynamic growth. Growth in retailing in
2014 will be more constrained than in previous years, but politicians and industry sources
are in disagreement as to how it will affect consumer consumption patterns into 2015 and
beyond.
8. Facts & Figures
• Accounts for 29% of the country’s GDP (US$76 billion), employing 13% of the
country’s total workforce.
• Chile ranks second in Latin America and third in the world retail opportunities
among emerging economies globally.
• 2009-2014 saw overall sales grow by 53%. From 2015-2020, store-based retailing
will grow by 11%, non-store retailing by 46%.
• From 2009-2014, the largest non-store retailing sales channel (Internet retailing)
grew by 184%.
• The two largest Chilean retail groups, Falabella and Cencosud, have a large presence
in other Latin American countries including Colombia, Peru and Argentina.
Key Players
• The key players in the following retail sectors are:
• Supermarkets & Convenience Stores: Wal-Mart, SMU, Cencosud, Falabella
• Department Stores: Falabella, Cencosude, Ripley, La Polar, Corona, Hites
• Home & Garden Stores: Sodimac, Easy, Construmart
Key Events
• E-Commerce Day – May 2016 – Santiago, Chile - www.ecommerceday.cl
• Chilean Congress of Marketing – May 2016, Santiago, Chile -
www.icare.cl/eventos/marketing
• Latam Retail Congresshop – May 2016 – Santiago, Chile –
www.retailcongresslatam.com
• Expodigital, July 2016, Santiago, Chile - www.chile-digital.com/expodigital
9. COMPETITORS
Grupo MF
Website: grupomf.cl
Products
Sistemas Eas
Sistemas de CCTV
Sistemas de intrusión
Sistemas detección de incendios
Clients
SeGat Chile
Website:segatchile.cl
Products
RF & AM Hard Tag
Ink Tag & Optictag
Bottletag
Hardtag DEtacher
RF&AM Label
Lanyar
PIN
RF AM - SYSTEM
10. Clients
EYD - Soluciones Expertas
Website: eyd.cl
Products
Wireless
Punto a Multipunto
Punto a punto
Wifi/Mesh
Wireless Lan
Protección de mercadería
Pedestales
Etiquetas
Accesorios
POS
CPU de POS Fanless
Impresoras Fiscales e Impresoras de Boletas y Facturas Electrónicas
Lectores Códigos de Barra
Scanner Argox
Teclados Programables
Monitores
Gavetas
Control de acceso
11. Clients
Retail
Supermercados Líder
Supermercados Bodegas Acuenta
Supermercados Unimarc
Cencosud
Supermercados del Sur (Full Fresh)
Sodimac
Saitec Centros Comerciales
Almacenes París
Johnsons
12. DISTRIBUTORS
GL Group
Website: glgroup.cl/
Distribution locations
Chile, Colombia, Argentina, Peru e Equador
Lab EEletronics
website: labeechile.cl
Distribution locations
Chile e México
Itelecom Retail
Website: itelecomretail.com
Distribution locations
Chile e México
13. MEXICO
Farmacias Benavides increases focus on beauty
The parapharmacy chain Farmacias Benavides recently introduced a variant of its
original format store under the name “Guapa! Store.” The new-concept pharmacy appeals
to the universal desire to be and feel “guapa” (beautiful). Behind Farmacias Benevides’
new façade lies a powerful campaign stressing “girl power” with Guapa! Store promoted
as the meeting ground for attractive girls (Aquí es donde nos juntamos las guapas). The
new pharmacy offers consumers an array of beauty and personal care products in a
revamped setting resembling the perfumes and cosmetics section of a department store. It
allows Benavides’ to stand out from its traditional competitors but also from niche
dermatological pharmacies through a fashionable campaign. Guapa! Store targets women
aged 20-60 in the middle- and upper-income segments. As an additional perk, in order to
compete with department stores, Guapa! Pharmacies have dermocosmetic and make-up
specialists to help consumers during their purchase process.
Independent small grocers receive private support to accept electronic
payments
In the second half of 2013, Grupo Bimbo signed an agreement with payment
operator Visa Inc. to increase the acceptance of electronic payments at independent small
grocers. Bimbo is a major bakery, snacks and confectionery company with very strong
distribution through independent small grocers. During the first stage of the programme,
it is estimated that up to 25% of small grocers might accept electronic payments.
60,000-square meter luxury castle under construction in Mexico City
Mexico City’s legendary high-end department store, El Palacio de Hierro (the iron
castle), recently started a US$300 million remodelling project for one of its strategic
outlets in Mexico City. The transformation will include expansion of the current 20,000-
14. square meter selling space, as well as interior and exterior reformatting in line with El
Palacio de Hierro’s cutting edge architectural design. Minutes away from Mexico’s most
important high fashion street, the remodelled store promises to become an iconic outlet
for the chain due to its location, availability of space and the attractive displays it will offer
to a number of prestigious international brands. The new building is expected to open in
the autumn of 2015, offering 30,000 square metres of coveted space for consumers and
retailers to embark on a luxurious shopping experience.
Growing sophistication in Mexican shopping centres
Over the past couple of years, leading construction companies and architectural
design firms have embarked on a number of new commercial real estate development
projects. The growth momentum has been made possible through the political will to
renovate the largest Mexican urban agglomerations and the liquidity made possible
through new financial instruments. Investment in the Mexican commercial real estate
environment has been maintained despite the country’s weaker recent economic
performance. The sophistication of the Mexican retail sector has also helped drive the
evolution of shopping centres towards becoming new expressions of urban art forms
capable of revitalising and beautifying their surroundings, while providing a concept-
based shopping experience. Whereas before successful shopping centres needed only a
couple of anchor stores, today highly developed retail markets, led by Mexico City but also
including Monterrey, Guadalajara, Puebla, Queretaro and Cancun, require a minimum
standard portfolio of stores from trademark brands and distributors. Growth in the
number of avant-garde retail centres provides well-known national and international
brands with space to attract consumers
The emerging force of Internet retailing
According to the Mexican Internet Association, e-commerce will double its current
size within the next five years. The top-growth online sales categories are media products
such as music CDs, movies, DVDs, video games and books as well as apparel, footwear,
15. accessories and consumer electronics. Most online shoppers (66%) are attracted by the
time-savings achieved through online purchases. The main growth barrier for online sales
in Mexico is consumer mistrust of the reliability of shipping and security concerns
regarding the use of personal credit cards.
Facts & Figures
• Despite slow growth in the last few years, Mexico remains as the second
largest consumer market in Latin America (after Brazil). The Retail sector
recorded current value growth of 5% in 2015
• Grocery sales in Mexico represented more than two-thirds of the overall
retail value sales in 2015. Grocery retailers and non-grocery retailers are
expected to grow.
• Lead retailers such as El Puerto de Liverpool SAC de CV, Copper SA de CV
and Wal–Mart de Mexico SAB de CV, among others, are expected to
continue to grow with the expansion of new outlets around the country.
• The growth of the Mexican middle class as well as the increasing access to
credit and payment facilities that many retailers offer, contribute to the
optimistic outlook for the retail market in Mexico for the next year.
Retail Sales by Type and Percent
16. Key Players
• The key players in the following retail sectors are:
• Supermarkets & Convenience Stores: Wal-Mart, Soriana, Comercial Mexicana, Grupo
Comercial Chedraui, Grupo Gigante
• Department Stores: Fábricas de Francia, C&A, Liverpool, Woolworth, Sears, Waldo's,
El Nuevo Mundo, Coppel
• Home & Garden Stores: Home Depot, Zara Home, The Home Store, Casa Palacio,
Garden Santa Fe
Key Events
• Expo ANTAD & Alim. México – March 2017 – Mexico City, Mexico -
expoantad.net/expo2017
• International Retail Exchange – February 2017, Mexico City, Mexico -
www.prsm.com
• Show Mexico – April 2017 – Mexico City, Mexico – http://www.the-eshow.mx/
17. COMPETITORS
Cross Point
Website: crosspoint.nl/
Products
• AM systems
• RF Dual systems
• RF Mono systems
• Fitting room solutions
• Deactivators
• Detachers
• Visitor counting
• Tags
• Analytics
Clients
• I could not find out.
EAS Mexico
Website: easmexico.com
Products
• Sistemas de Vigilancia Electrónica de Artículos (EAS),
• Sistemas de CCTV,
• Alarma de Intrusión
• Detección de Incendio y Control de Accesos
