This document discusses cultural considerations for providing medical care and communication to Hispanic patients. It emphasizes that effective communication requires cultural awareness and understanding the patient's perspective. Providers must gain an in-culture understanding of Hispanic patients to develop sensitive messages that convey they understand the patient's background and experiences. The document also outlines some key cultural values for Hispanics, like familismo which prioritizes the family unit, and notes differences from mainstream American culture around child-rearing and gender roles.
This document discusses public segmentation using social media. It covers demographic segmentation based on attributes like age, gender and location. Psychographic segmentation is discussed based on interests, behaviors, activities, opinions. Combining demographic and psychographic data from social networks allows more in-depth segmentation. Levels of user engagement from lurkers to influencers is another form of segmentation. Segmentation frameworks can be applied to understand audiences and develop targeted communications. Overall the document explores the potential of social media data for public segmentation.
- Hispanics are the largest and fastest growing ethnic subculture in the US, made up mainly of Mexican Americans, Puerto Ricans, Cubans, and others from Central and South America.
- Over 10 million Hispanic family households exist in the US, with most including children and married couples. However, median incomes have fallen and poverty has risen in recent years.
- Religion, family, and traditional gender roles are highly important to Hispanic culture, as are sports and a focus on masculinity. Marketers should aim to authentically represent these values and priorities to effectively engage Hispanic consumers.
Hispanic Cultural Competency Research Findings ReviewPatrick Edlin
ย
Hispanic/Latino Cultural Competency: Review of Literature Findings
The document discusses several key points about the Hispanic/Latino population in the United States:
1) It is a large and growing population, concentrated in certain states, with nearly half of those aged 65+ in Medicare risk plans being Hispanic/Latino.
2) Hispanic/Latino ethnicity can encompass various races and there is a preference for addressing elders formally.
3) Family and community are highly valued, with multigenerational households, traditional gender roles, and social activities usually occurring in a family/friend context.
This document provides an overview of Hispanic/Latino culture for educators. It discusses key demographics of the Hispanic population in the US and their regional origins. It also covers cultural insights into Hispanic foods, languages, social conventions, folklore, dichos, taboos, entrepreneurs, entertainers, politics, religion, and organizations. The document addresses common stereotypes and challenges faced by Hispanics. It concludes by outlining nine strengths of Hispanic students and recommendations for how educators can support these strengths.
This document discusses the changing nature of consumer identity and behavior in a multicultural American society. As the declining influence of traditional institutions gives rise to new social influences like shopping malls and media, consumer identity is increasingly expressed through marketplace choices and consumption of brands. Ethnic identity plays a role in how consumers define themselves and others, and is reflected in both public and private consumer behaviors. The marketplace has become both an economic exchange and a medium for cultural communication, where consumer choices help express and reinforce identities and values in this multicultural environment.
This document discusses Mexican Americans and provides an overview of several topics related to this group. It covers labeling and group identification, family dynamics and discipline strategies, identity development, gender stereotypes, poverty among Mexican Americans, aging issues, and what the author learned. The author studied Mexican Americans for a social work course and cited several academic sources to support the various topics and issues discussed.
This document provides guidance on creating effective marketing messages for Hispanic audiences. It discusses how Hispanic consumers view the world through their own cultural filters formed by language, religion, culture and other shared experiences. To be successful, messages cannot simply translate from general market strategies and must appeal to cultural values and traditions through techniques like transcreation instead of direct translation. The document also addresses common misconceptions about Hispanic consumers and markets.
This document discusses public segmentation using social media. It covers demographic segmentation based on attributes like age, gender and location. Psychographic segmentation is discussed based on interests, behaviors, activities, opinions. Combining demographic and psychographic data from social networks allows more in-depth segmentation. Levels of user engagement from lurkers to influencers is another form of segmentation. Segmentation frameworks can be applied to understand audiences and develop targeted communications. Overall the document explores the potential of social media data for public segmentation.
- Hispanics are the largest and fastest growing ethnic subculture in the US, made up mainly of Mexican Americans, Puerto Ricans, Cubans, and others from Central and South America.
- Over 10 million Hispanic family households exist in the US, with most including children and married couples. However, median incomes have fallen and poverty has risen in recent years.
- Religion, family, and traditional gender roles are highly important to Hispanic culture, as are sports and a focus on masculinity. Marketers should aim to authentically represent these values and priorities to effectively engage Hispanic consumers.
Hispanic Cultural Competency Research Findings ReviewPatrick Edlin
ย
Hispanic/Latino Cultural Competency: Review of Literature Findings
The document discusses several key points about the Hispanic/Latino population in the United States:
1) It is a large and growing population, concentrated in certain states, with nearly half of those aged 65+ in Medicare risk plans being Hispanic/Latino.
2) Hispanic/Latino ethnicity can encompass various races and there is a preference for addressing elders formally.
3) Family and community are highly valued, with multigenerational households, traditional gender roles, and social activities usually occurring in a family/friend context.
This document provides an overview of Hispanic/Latino culture for educators. It discusses key demographics of the Hispanic population in the US and their regional origins. It also covers cultural insights into Hispanic foods, languages, social conventions, folklore, dichos, taboos, entrepreneurs, entertainers, politics, religion, and organizations. The document addresses common stereotypes and challenges faced by Hispanics. It concludes by outlining nine strengths of Hispanic students and recommendations for how educators can support these strengths.
This document discusses the changing nature of consumer identity and behavior in a multicultural American society. As the declining influence of traditional institutions gives rise to new social influences like shopping malls and media, consumer identity is increasingly expressed through marketplace choices and consumption of brands. Ethnic identity plays a role in how consumers define themselves and others, and is reflected in both public and private consumer behaviors. The marketplace has become both an economic exchange and a medium for cultural communication, where consumer choices help express and reinforce identities and values in this multicultural environment.
This document discusses Mexican Americans and provides an overview of several topics related to this group. It covers labeling and group identification, family dynamics and discipline strategies, identity development, gender stereotypes, poverty among Mexican Americans, aging issues, and what the author learned. The author studied Mexican Americans for a social work course and cited several academic sources to support the various topics and issues discussed.
This document provides guidance on creating effective marketing messages for Hispanic audiences. It discusses how Hispanic consumers view the world through their own cultural filters formed by language, religion, culture and other shared experiences. To be successful, messages cannot simply translate from general market strategies and must appeal to cultural values and traditions through techniques like transcreation instead of direct translation. The document also addresses common misconceptions about Hispanic consumers and markets.
This document discusses marketing strategies for reaching Hispanic audiences in the United States. It notes that Hispanics originate from over 22 countries and concentrate in different areas, so a single message does not work for all. Hispanics are a growing demographic and influential in areas like popular culture, consumerism, and social media. Religion and festivals are also important to Hispanic culture. Successful marketing will feature influential Hispanic celebrities and leverage Spanish-language media and social media influencers like Latina mothers. The document advocates tailoring messaging to specific Hispanic ethnicities and settlement patterns.
This document provides an overview of engaging Hispanics online. It begins with statistics on the large and growing U.S. Hispanic population and market. It then discusses the significant Hispanic digital opportunity, noting that over half of Hispanics now use the internet, with rapid online growth. The document introduces an engagement model to measure customer involvement, interaction, intimacy and influence over time. It explains why engagement makes sense for Hispanics, who have larger social networks and are more active on social media due to their communal values. The document advocates providing participatory and emotionally engaging online content to better connect with Hispanic consumers.
Margaret M. Egan is a consultant based in Brooklyn, NY specializing in nonprofit management, technology integration, and online communications strategy. With over 30 years of experience working in performing arts, health care, and philanthropy, she helps associations, nonprofits, and small businesses improve operations, implement new systems, manage projects, and develop online and social media strategies. Her expertise includes systems development, project management, operations retooling, and client profiling.
The document discusses key events and developments during the Cold War era following World War II, including the division of Germany and Europe, establishment of military alliances like NATO and the Warsaw Pact, conflicts in Korea and Cuba, and the global impacts of the Cold War. The Cold War involved intense strategic competition and proxy wars between the US and USSR as the dominant superpowers seeking to spread their influence and prevent the other's rise.
El documento describe los resultados de una prueba de usabilidad realizada en 5 paรญses de Amรฉrica Latina para evaluar la facilidad de uso de sus respectivos geoportales de infraestructura de datos espaciales (IDE). De los 84 usuarios con conocimientos en informaciรณn geogrรกfica que participaron en la prueba, solo 6 lograron completar con รฉxito las 10 tareas planteadas, lo que sugiere problemas de usabilidad en las interfaces de los geoportales. La autora argumenta que es importante mejorar la usabilidad de estos sistemas para que pued
This document provides instructions for setting up a basic blog through the edublogs.org platform. It outlines the 6 step process for creating an account including choosing a username, entering a blog title, selecting privacy settings, activating the blog, and logging in to access the dashboard where blog content can be designed, posted, and managed. Additional video tutorials on blog basics are available through a provided link.
This document provides information about an upcoming webinar on predictive analytics hosted by SAP and discusses predictive analytics and its applications. It outlines different types of analytics including predictive modeling and optimization. It also describes different levels of analytical capability that companies can achieve and lists some examples of predictive analytics applications like predicting customer churn or supplier failure. The document is intended to educate about predictive analytics and its use.
The document discusses how Josef Stalin rose to power in the Soviet Union after Vladimir Lenin's death in 1924. It provides three reasons for Stalin's rise: 1) Stalin's cunning personality, as he outwitted his rivals through alliances and prevented Lenin's testament from being read; 2) Stalin's position as Secretary-General of the Communist Party, which he used to appoint supporters and call votes against his rivals; 3) The weaknesses of Stalin's rivals, particularly Trotsky's arrogance and lack of support building.
Here are the Power Point slides for the activity that we did on reliability. You might want to go through the slides again and try out the activity at your own time. Enjoy!
The document discusses several key events that threatened peace in Europe in the 1930s and ultimately led to the start of World War II:
1) Hitler pursued an aggressive foreign policy after becoming Chancellor of Germany in 1933 in violation of the Treaty of Versailles, including rearmament of Germany and remilitarization of the Rhineland, which other powers did not stop.
2) The League of Nations proved ineffective at preventing aggression by Germany, Italy, and Japan, failing to take action against their violations.
3) Seeing the League as useless, Stalin signed the Nazi-Soviet Pact with Hitler in 1939 to buy time, allowing Germany to invade Poland and starting World War II in Europe.
Eu Digital Agenda Scoreboard for RomaniaEric Prenen
ย
The document summarizes Romania's progress toward digital agenda targets set by the European Union. It finds that while broadband coverage in Romania reaches 97% of households, only 56% of households have a broadband connection. Next generation broadband access covers 66% of households in Romania but only 25% in rural areas. While 25% of broadband subscriptions in Romania have speeds over 100 Mbps, digital skills are lacking with 83% of the workforce having insufficient skills and 41% having no digital skills.
A presentation about definition, extent and reasons for digital divide, impact of the web and attempts to bridge the digital divide. I gave this speech in my ESL class at Portland State University in December 2008
This document defines key media planning terminology used in target audience definition, media metrics, and cost calculations. It explains concepts like target audience, reach, TV ratings (TVR), gross rating points (GRP), average frequency (AOTS), effective reach, and cost per thousand (CPT). Formulas are provided for calculating metrics like reach, GRPs, and cost per GRP. Examples illustrate how to apply the concepts and relationships between various metrics.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
The document discusses categorization and stereotyping from both cognitive and social perspectives. Categorization is described as a way of creating theories about objects we observe by establishing categories and attributing properties to them. Stereotyping others is seen as a reciprocal process where both groups share categorizations of each other, regardless of whether they are self or other representations. Strategies like compensation and inversion of valuations are used to resist face-threatening categorizations from others.
This document discusses marketing strategies for reaching Hispanic audiences in the United States. It notes that Hispanics originate from over 22 countries and concentrate in different areas, so a single message does not work for all. Hispanics are a growing demographic and influential in areas like popular culture, consumerism, and social media. Religion and festivals are also important to Hispanic culture. Successful marketing will feature influential Hispanic celebrities and leverage Spanish-language media and social media influencers like Latina mothers. The document advocates tailoring messaging to specific Hispanic ethnicities and settlement patterns.
This document provides an overview of engaging Hispanics online. It begins with statistics on the large and growing U.S. Hispanic population and market. It then discusses the significant Hispanic digital opportunity, noting that over half of Hispanics now use the internet, with rapid online growth. The document introduces an engagement model to measure customer involvement, interaction, intimacy and influence over time. It explains why engagement makes sense for Hispanics, who have larger social networks and are more active on social media due to their communal values. The document advocates providing participatory and emotionally engaging online content to better connect with Hispanic consumers.
Margaret M. Egan is a consultant based in Brooklyn, NY specializing in nonprofit management, technology integration, and online communications strategy. With over 30 years of experience working in performing arts, health care, and philanthropy, she helps associations, nonprofits, and small businesses improve operations, implement new systems, manage projects, and develop online and social media strategies. Her expertise includes systems development, project management, operations retooling, and client profiling.
The document discusses key events and developments during the Cold War era following World War II, including the division of Germany and Europe, establishment of military alliances like NATO and the Warsaw Pact, conflicts in Korea and Cuba, and the global impacts of the Cold War. The Cold War involved intense strategic competition and proxy wars between the US and USSR as the dominant superpowers seeking to spread their influence and prevent the other's rise.
El documento describe los resultados de una prueba de usabilidad realizada en 5 paรญses de Amรฉrica Latina para evaluar la facilidad de uso de sus respectivos geoportales de infraestructura de datos espaciales (IDE). De los 84 usuarios con conocimientos en informaciรณn geogrรกfica que participaron en la prueba, solo 6 lograron completar con รฉxito las 10 tareas planteadas, lo que sugiere problemas de usabilidad en las interfaces de los geoportales. La autora argumenta que es importante mejorar la usabilidad de estos sistemas para que pued
This document provides instructions for setting up a basic blog through the edublogs.org platform. It outlines the 6 step process for creating an account including choosing a username, entering a blog title, selecting privacy settings, activating the blog, and logging in to access the dashboard where blog content can be designed, posted, and managed. Additional video tutorials on blog basics are available through a provided link.
This document provides information about an upcoming webinar on predictive analytics hosted by SAP and discusses predictive analytics and its applications. It outlines different types of analytics including predictive modeling and optimization. It also describes different levels of analytical capability that companies can achieve and lists some examples of predictive analytics applications like predicting customer churn or supplier failure. The document is intended to educate about predictive analytics and its use.
The document discusses how Josef Stalin rose to power in the Soviet Union after Vladimir Lenin's death in 1924. It provides three reasons for Stalin's rise: 1) Stalin's cunning personality, as he outwitted his rivals through alliances and prevented Lenin's testament from being read; 2) Stalin's position as Secretary-General of the Communist Party, which he used to appoint supporters and call votes against his rivals; 3) The weaknesses of Stalin's rivals, particularly Trotsky's arrogance and lack of support building.
Here are the Power Point slides for the activity that we did on reliability. You might want to go through the slides again and try out the activity at your own time. Enjoy!
The document discusses several key events that threatened peace in Europe in the 1930s and ultimately led to the start of World War II:
1) Hitler pursued an aggressive foreign policy after becoming Chancellor of Germany in 1933 in violation of the Treaty of Versailles, including rearmament of Germany and remilitarization of the Rhineland, which other powers did not stop.
2) The League of Nations proved ineffective at preventing aggression by Germany, Italy, and Japan, failing to take action against their violations.
3) Seeing the League as useless, Stalin signed the Nazi-Soviet Pact with Hitler in 1939 to buy time, allowing Germany to invade Poland and starting World War II in Europe.
Eu Digital Agenda Scoreboard for RomaniaEric Prenen
ย
The document summarizes Romania's progress toward digital agenda targets set by the European Union. It finds that while broadband coverage in Romania reaches 97% of households, only 56% of households have a broadband connection. Next generation broadband access covers 66% of households in Romania but only 25% in rural areas. While 25% of broadband subscriptions in Romania have speeds over 100 Mbps, digital skills are lacking with 83% of the workforce having insufficient skills and 41% having no digital skills.
A presentation about definition, extent and reasons for digital divide, impact of the web and attempts to bridge the digital divide. I gave this speech in my ESL class at Portland State University in December 2008
This document defines key media planning terminology used in target audience definition, media metrics, and cost calculations. It explains concepts like target audience, reach, TV ratings (TVR), gross rating points (GRP), average frequency (AOTS), effective reach, and cost per thousand (CPT). Formulas are provided for calculating metrics like reach, GRPs, and cost per GRP. Examples illustrate how to apply the concepts and relationships between various metrics.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
The document discusses categorization and stereotyping from both cognitive and social perspectives. Categorization is described as a way of creating theories about objects we observe by establishing categories and attributing properties to them. Stereotyping others is seen as a reciprocal process where both groups share categorizations of each other, regardless of whether they are self or other representations. Strategies like compensation and inversion of valuations are used to resist face-threatening categorizations from others.
This document discusses marketing and outreach to the Hispanic and Latino population in Colorado. It notes that Hispanics and Latinos account for 20% of Colorado's population and spent $1.5 trillion in 2015. By 2050, Hispanics and Latinos are projected to make up 30% of the US population. The document emphasizes that effective marketing to Hispanics requires being culturally relevant, not just linguistically translated. It identifies five cultural values - Simpatia, Personalismo, Respeto, Familismo, and Fatalismo - that strongly influence Hispanic spending and life choices and must be understood for successful advertising and outreach. It promotes a presentation by Borunda Media Solutions to help businesses understand these
The Hispanic Opportunity, Integrating Latinos into the U.S. Banking and Finan...The Hispanic Way
ย
Many businesses are not sufficiently capitalizing on the Hispanic market, in part because of failed or ineffective outreach initiatives. For these efforts to be successful, organizations require a strategy that takes into account deep understanding of Hispanic family dynamics, cultural nuances, and language barriers. Financial institutions would draw a competitive advantage by developing cultural competencies that directly relate to the particularities of the Hispanic community. With this article, I will help you grow cultural awareness and also understand some actions that can be taken to better connect with this segment.
September Newsletter Draft Revised by VF 9.15Roxanna Chavez
ย
This document provides information from the September 2016 issue of a newsletter from the Center for Latino/a Mental Health at The Chicago School of Professional Psychology. It includes summaries of presentations on autism in the Latino community and suicide prevention among young Latinas. It also highlights alumni, upcoming fellows, and events for Hispanic Heritage Month from September 15th to October 16th.
The document discusses how marketers should approach reaching the Hispanic population in the United States. While Spanish was once the dominant language among U.S. Hispanics, immigration has slowed and more Hispanics are being born in the U.S., causing the prominence of Spanish to slowly recede. However, U.S. born Hispanics still have a strong cultural legacy that affects their worldview. Simply translating ads to Spanish or targeting Hispanics with general "mainstream" ads does not work. To connect with Hispanic consumers, marketers must understand how cultural values around family, social interactions, and the tension between Hispanic and American culture shape their perspectives. Failing to consider a consumer's cultural heritage can be as
This document provides a cultural and social guide for recruiting and retaining Latino students. It begins with an introduction describing the growth of the Latino population in Illinois and the importance of understanding Latino culture. It then defines and differentiates the terms Hispanic and Latino. Several key cultural concepts for Latinos are explained, including familismo, machismo, and marianismo. The document discusses how these concepts can influence educational experiences and provides suggestions for how institutions can better serve Latino students and families. The goal is to introduce cultural terms and shed light on misconceptions in order to improve recruitment and retention of Latino students.
Cultural Competency Training: Communicating with Emerging Culturesaxcham13
ย
This document provides guidance on developing cultural competence when working with various populations. It discusses considerations for serving rural populations, Asian Americans, Hispanic families, LGBTQ youth, and African American communities. Key recommendations include involving family members, showing respect, encouraging questions, seeking community input, and addressing various cultural norms and barriers to care. The document emphasizes that cultural competence is an ongoing process rather than an endpoint.
This document discusses how culture and subculture influence consumer behavior. It defines culture as the beliefs, values and customs of a society, while subculture refers to identifiable segments within a larger culture. The document outlines different subcultures like age, ethnicity, region, and examines how they impact consumption patterns. It also looks at how culture is learned, shared and dynamic. Various methods for measuring culture like content analysis, fieldwork and surveys are also summarized.
The document discusses several topics relating to cultural competence in healthcare, including:
1) The difference between cultural competence and diversity, and why cultural competence is important for healthcare professionals. Lack of competence can lead to issues like noncompliance.
2) The history of how most Black/African Americans arrived in the Americas, and why it's important for healthcare professionals to understand this history to build positive relationships with patients.
3) Why Hispanic is considered an ethnic rather than racial category, and how this impacts whether Hispanic or Black populations are the largest minority group.
4) The five main racial categories used by the OMB, their geographic origins, and why understanding cultural differences between groups is important for healthcare professionals
CIT: Responding to Mulitcultural Incidents citinfo
ย
This document discusses cultural considerations for crisis intervention teams when responding to individuals from various cultural backgrounds. It provides an overview of the demographics and histories of immigrants and refugees in the US from places like Zimbabwe, Somalia, Laos and Hmong communities. It also discusses the cultural perspectives and practices around mental illness within these groups. The document outlines tips for crisis response with individuals from Hmong, Somali and Native American communities, emphasizing the importance of cultural awareness, respecting traditions, and working with community leaders.
The document discusses several key issues related to transgender Hispanic/Latino culture, including:
1) Transgender Latinos face stigma from both Hispanic and American cultures due to differing views on gender roles and identity.
2) Family acceptance is crucial but often lacking for transgender Latinos due to traditional views of masculinity and femininity. This can lead to replacing family support with external support systems.
3) Media influences like telenovelas often promote negative stereotypes of transgender individuals in Hispanic communities through depictions as deceivers or mentally ill people. This fuels transphobia.
Consumer Behavior Chapter 13: Subcultures and Social ClassMary-Ann Molar
ย
This document discusses consumer subcultures and social classes in the United States. It identifies several key subcultures including age (dividing older consumers into categories), ethnicity (focusing on Black, Hispanic, and Asian subcultures), and gender. Income levels are used to define three social classes - upper, middle, and lower class. The relationship between social class and income in predicting consumer behavior is also examined.
US Hispanic teens present a huge opportunity to glimpse how ethnic and cultural identity plays a role in teens lives and how it affects their choices and behaviors. By understanding what is meaningful to this segment, we have the opportunity to glimpse insights into the increasing "intracultural" forces shaping the broader teen market.
This document discusses cross-cultural communication with Americans. It begins by defining key terms like culture, communication, and cross-cultural communication. It then explores concepts like mainstream culture, individual behavior, generalizations, stereotypes, and the melting pot vs mosaic descriptions of American society. Specific aspects of American culture discussed include values around individualism, direct communication styles, and differences in verbal and nonverbal communication between cultures. The document examines the adjustment process for those in a new culture and potential sources of cross-cultural conflict and misunderstanding.
Colombia is a country in northern South America with a population of 46 million. It has a diverse culture influenced by indigenous Indian, Spanish, and African traditions. Spanish is the official language, and Roman Catholicism is the dominant religion. Business opportunities exist in Colombia's oil, coffee, and fruit industries. Successful business requires understanding Colombia's collectivist, high power distance, masculine, and uncertainty avoiding culture as outlined by frameworks like Hofstede and Trompenaar. Building strong relationships is key to negotiating and operating effectively in Colombia.
How MJ Global Leads the Packaging Industry.pdfMJ Global
ย
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
ย
The Radar reflects input from APCOโs teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
ย
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
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Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
ย
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Best practices for project execution and deliveryCLIVE MINCHIN
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Starting a business is like embarking on an unpredictable adventure. Itโs a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Letโs explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worryโwe're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
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Marketing To The Hispanic
1. In providing medical care to the Hispanic patient, communication always takes
place within a cultural, social context. Effective bicultural communication builds on
cultural awareness and cultural sensitivity. This awareness is key to understanding
the mind-set of the patient and must be used from the conceptualization stage of the
message through strategic planning, final implementation, and execution.
APPROACHING THE HISPANIC PATIENT
In developing the Alcohol Tool Kit to be used with Hispanic patients one must consider
how marketers are approaching this complex market. Ideally when working with
consumers of different cultures, it is important to think and feel from the perspective of
that culture.
Traditionally, and until recently, when targeting consumers across cultures, cultural
awareness has been lacking. It is safe to assume that although we are looking at the
Hispanic consumer, much if not all of the information also pertains to health related
issues or the Hispanic patient.
When dealing with the Hispanic patient, providers need an in-culture understanding to
develop ads, images, and messages that can communicate effectively. The message
should let the patient know that the provider โknows them and understands them.โ
Given the complexity of the U.S. Hispanic culture what is needed is a framework, or a
point of view, that will allow one to approach the Hispanic patient from within their own
culture, background, and socioeconomic characteristics. This frame of reference will
help the provider understand what is that makes U.S. Hispanic patients tick, and how
these patients differ from their Anglo American counterparts.
Speaking the language is not enough. Cultural sensitivity is the key to ensuring that
messages do not backfire or distract the patient from effectively seeing or hearing what is
being communicated.
For a provider, it is important to understand that the Hispanic market is segmented. In
other words, one must be aware of the makeup of the group: are they predominantly
Mexican, Puerto Rican, Cuban, Salvadorian, etc. Again, it is important to identify
Hispanics of different regions, acculturation levels, countries of origin, legal status, and
socioeconomic status.
Ecosystemic Model
Psychologists Falicov and Karrer adapted the ecosystemic model from one by Urie
Bronfenbenner (1977) to help explain the cultural and social difficulties immigrants
encounter when moving to the United States. Even though the model was designed to
represent Mexican working-class people, it has also been successfully applied to explain
2. and uncover behavioral traits of Hispanics from other countries and socioeconomic
groups.
The individual in the Anglo model tends to make decisions unilaterally, while the Latino
will try to make his or her decisions complement the needs of the family group.
Whereas Anglos tend to be task oriented, Latinos will focus on the relationships.
When it comes to dealing with institutions that organize everyoneโs lives -- government,
business, banks, utilities, media etc. -- Anglos tend to rely heavily on these institutions,
whereas Latinos, tend to rely on them less.
In reference to the larger, broader, intangible picture, where there are shared values,
beliefs, attitudes norms, and aspirations common to people sharing a culture: for Anglos,
individual achievement rules and for Latinos, family interdependence takes
precedence.
This model shows how traditional working-class Latinos relate to institutions vis-ร -vis
middle-class Anglo Americans. Hispanics tend to rely less on institutions than do
middle-class Anglo Americans. Lack of trust in institutions is a common trait among
many Latinos.
How major mistakes in advertising communications and marketing to Hispanics
can be avoided.
โข Start from scratch: gather as much background information as possible on
the sociocultural aspects of the group you are targeting. Some Hispanics
have lived in the U.S. for many generations, others for a few years, and still
others are recent arrivals.
โข Become knowledgeable about your target audienceโs socio-psychographic
background: place of origin, social class, income status, gender roles, and
age are critical to the success of interethnic communications.
โข Learn about peopleโs relationship to your product or service: never assume
you can simply translate your general market effort to an immigrant market
segment.
โข Pay attention to the specifics: forms of interaction such as body language
and tone of voice. Expressions carry great emotional value in face-to-face
communications. They must be โin-culture,โ or in the culture of the specific
consumer group.
โข Be aware of differences: make a point of finding out the doโs and donโts of
the cultureโs society. For example, when addressing Hispanic adults you
should refer to them as Mr. or Mrs., and avoid using first names unless you
consider yourself a personal friend of the family.
3. โข Learn about their accomplishments: become familiar with the contributions
Hispanics have made to American culture, business, politics, the military,
and other areas that could be used in advertising and marketing endeavors.
Hispanic Consumer/Patient Cultural Traits
Familismo
The pillar of Hispanic culture is the family, which includes the extended family of
grandparents, uncles, aunts, and cousins. The emphasis Hispanics place on relatives is
called familismo. The familyโs needs and welfare take precedence over the individual
memberโs needs. The family, as group, is usually the first and only priority. This is
reflected in the educational process within the family as well as in the familyโs
expectations of each other.
Relationship with Children
A major difference between mainstream American and traditional Hispanic cultures is in
child-rearing orientations. โChildren in Hispanic families are not believed to be capable
of acting independently until they reach maturity, regardless of physical and emotional
development of the child. This leads to parental over concern for keeping the child close
and attached to the family.
Machismo
Machismo is a complex set of beliefs, attitudes, values, and behaviors, about the role of
men that is pervasive in Hispanic culture. The concept refers to the roles men fulfill
according to societal rules and how they view themselves with respect to their
environment and other people. It involves how men function as providers, protectors,
and representatives of their families to the outer world. They have obligations,
responsibilities to uphold the honor of the family members, to deal effectively with the
public sphere, and to maintain the integrity of the family unit. Machismo also refers to
having socially acceptable, manly characteristics, such as being courageous, strong, and
virile. The manly image includes being seen as the head of the household, but listening
to and being respectful of women. This traditional role provides much more freedom for
men than women with regard to sexual activity, public, and social interaction.
Marianismo
Marianismo is, to some extent, the female counterpart of machismo. The term refers to
an excessive sense of self-sacrifice found among traditional and less acculturated
Hispanic women: the more sacrifice, the better the mother, the better the spouse, many
times to the detriment of the woman. This cultural trait is supported by a complex set of
deep-rooted beliefs and values that determine how Hispanic women choose to live or not
4. to live their lives. Marianismo has both positive and negative aspects. The positive
aspects are key to the Hispanic family. They include being a very dedicated, loving and
supportive wife and mother; teaching the children Hispanic culture and religion; being a
comadre in the community; and being empathetic and ready to help those in need. The
negative is that Marianismo tends to breed low self-esteem and in some cases,
depression, which limits a Latinaโs personal potential.
Cultural Characteristics at a Glance
โข Speak Spanish at home
โข Mostly Catholic
โข Status-oriented professionals like to be addressed with respect and by their title
โข Family-oriented
โข Group-oriented
โข Family stratified by sex and age: father, mother, children
โข Generational hierarchy: grandparents, children, grandchildren
โข Observant in social interaction based on authority and familiarity of the parties
involved
โข Amicable but formal in business situations: last names preferred, addressing a
new client by his or her first name is rarely welcomed
โข More focused on the present rather than the future
(Information derived from โMarketing to American Latinos - A Guide to Tine In-Culture
Approach) Isabel Valdez, Paramount Market Publishing, New York, 2000)