Do you own or operate a physiotherapy practice and want to recruit physiotherapists? This 30-minute presentation from Tristan White of The Physio Co shares the 6 things practices can do to market to physiotherapists. Presented at the Australian Physiotherapy Association New Moves Conference. Melbourne, Australia, 2013

1. Marketing
to Recruit Physiotherapists
Tristan White
tristanwhite.com.au | thephysioco.com.au
twitter.com/tristanjwhite | linkedin.com/tristanjwhite

2. My friend George
(an older fella)
@tristanjwhite

3. Paint a Picture of the Future
(get the vision on paper)
@tristanjwhite

4. Discover your ‘why’
(Describe the reason your practice exists)
@tristanjwhite

5. Give recruits a look inside
(Create a Culture Book &/or a blog)
@tristanjwhite

6. Go where the eyeballs are
(Facebook for Recruiting)
@tristanjwhite

7. Keep Experimenting
(The best way to market and recruit physios keeps changing)
@tristanjwhite

8. Tristan White
slideshare.net/tristanjwhite
tristan@tristanwhite.com.au
twitter.com/tristanjwhite
facebook.com/tristan.white
Culture
is Everything