SmartyPants Vitamins offers gummy vitamin supplements for kids, adults, and dogs. Founded in 2009 and based in the Los Angeles area, SmartyPants provides multivitamins, omega-3, vitamin D, and other supplements in gummy form. Their products are gluten free, contain no high fructose corn syrup, and meet 100% of the daily recommended intake of vitamin D. SmartyPants partners with charities and has received positive press coverage. Customer reviews on sites like Amazon praise the great taste of the gummies and their health benefits.

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INTRODUCTION
SmartyPants Vitamins offers gummy vitamins that include multivitamin, omega-3, and vitamin D
supplements for kids and adults. Founded IN -2009. founders Of the company Courtney Nichols,
Gordon Gould. Location-Greater Los Angeles Area, Western United States. categories of
business E-Commerce, Health Care, Nutrition. No of employees 11-50. Their target customer is
kids,adults and paws.
Product types- kids(omega3s, multi,vitamin d3 for bones and vitamin b12 for immunity,
multimineral calcium+magnesium+zinc etc).
Adult-zinc selenium+chrimimum calcium+zinc, Masters Complete Women 50+ is omega3s
k2*coQ10 and luetain zeaxanthin more than multivitamin
For the dogs- samrtypaws for medium paws, small bread,small bread.
SmartyPants is proud to offer the first All-in-One Gummy Multivitamin with Omega-3 DHA for
kids and adults. Our great-tasting, kid (and parent)-approved gummies are
* Eco-friendly non-tuna DHA Omega 3
* Meets 100% of the US RDI of Vitamin D and includes 12 other nutrients
* GMP-certified
* Gluten Free, Casein Free, and contain
No High Fructose Corn Syrup
* All Natural Flavors and Colors
COMPANY OVERVIEW
Founded by parents and entrepreneurs in 2009, SmartyPants provides safe, reliable, and
effective tips, tools and information to help parents raise healthy kids and to provide nutrients for
their pickiest of eaters. After many requests, they made SmartyPants for GrownUps, safe enough
for children in a dose effective for adults.
LINK- https://vimeo.com/95779332

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THEIR PARTNERS-
Turn the Tide Foundation helps to combat obesity by developing, evaluating, and disseminating
creative programs.
charity: water is a non-profit organization that provides clean and safe drinking water to people in
developing nations
VITAMIN ANGELS- Vitamin Angels is a non-profit that helps at-risk populations –
specifically pregnant women, new mothers, and children under five.
CORE VALUES-
PRESS EXPOUSRE-
NEW HOPE NETWORK(FEB28, 2016)- http://www.newhope.com/people-and-
company-profiles/smartypants-grows-gummies-category
Inc news(12 feb,2016)- https://www.inc.com/bartie-scott/ss/best-of-inc-2015-
entrepreneur-startup-stories-of-the-year.html
Etc
Scientific advisory board-
Ashley Koff-RD
Founder, The Better Nutrition Program
David L. Katz-MD, MPH, FACPM, FACP, FACLM
Director, Yale Prevention Research Center
Etc
Why their gummy?
Omega 3
We optimally combine two fatty acids, EPA and DHA, which are
sourced from sustainable stocks of wild-caught small fish.

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Vitamin D3
We choose D3 over D2 because it’s the form your skin produces
when exposed to sunlight.
Vitamin B12
We provide vitamin B12 as methylcobalamin - an active form that's
readily used by your body.
Their FAQ-
Are SmartyPants Organic
What Makes SmartyPants Different From Other Vitamins?
Why Do I Need to Take So Many Gummies? The Recommended Dose
Seems High…
Are SmartyPants Vegetarian?
Etc
CUSTOMER REVIEWS-
In amazon-
5.0 out of 5 starsyummy gummies!
By priyaninadon 30 January 2017
Verified Purchase
yummy! my kid loves 'em. if only i could hog 'em too!!
0 out of 5 starsFive Stars
ByBhaskar Agarwalon 30 August 2017
Verified Purchase
a very good product for kids
One person found this helpful

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5.0 out of 5 starsFive Stars
ByPrashanthion 7 October 2017
Verified Purchase
Nice one..Tastes good.

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Overview of study
Smartpants is the most leading startup in western USA. Their product
is vitamins for kids,adult like woman and supplements for dogs. Their
target audience is kids and adults. They used online selling channel
for sale via amazon, their own official website etc. customer

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response is very positive in online platform. Their charity segments is
also very good strategy to attract customer by sympathy. They hired
experts to make impact(believe) on customers mind.
Conclusion
Over an all this study give me lots of learning object, like
How to create faith among customers?
Ans- hiring experts (like doctors, nutritionist etc)
In the part of competitor in retail market no heavy competitor.And in
online market nutribear, gummiking, vitafusion, vegum etc.
-THANK YOU