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marketing strategy of DSP BlackRock mutual fund
1.
2. DSP BlackRock
Mutual Fund
• Joint venture between the DSP Group and
BlackRock
• The DSP Group oldest financial services firms in
India.
• BlackRock is the largest listed asset management
company in the world
9. SWOT Analysis
Strength :
• Joint venture of DSP and BlackRock
• DSP BlackRock’s marketing strategy has
proved to be effective.
• The online presence of DSP BlackRock
10. Weakness :
• A limited customer base is a major weakness
for DSP BlackRock
Opportunity :
• Change in customer life style
• Expanding their customer base
Threat :
• Tough competition in the market
11. Promotions
• UBI distributes DSP Black Rock mutual funds
• DSP Black Rock quiz index
• My Target Value Savings Account
• Mutual Fund Investment Awareness Session
– IGBS Campus
12.
13.
14.
15.
16. Advertisements
•DSP Black Rock’s creative business goes to Lowe Lintas and
Taproot India
•Ad spends for the brand are estimated at Rs 12-15 crore
annually
•Good mix of atl and btl
Having alliances with other strong and popular businesses is a major plus point for DSP BlackRock as it helps bring in new customers and make business more effective.DSP BlackRock’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength.Development and innovation are high at DSP BlackRock with regard to their products/services, which is a sure strength in its overall performance.The online presence of DSP BlackRock is strong, meaning it is ahead of many competitors.
The changes in the way consumers spend and what they buy provides a big opportunity for DSP BlackRock to explore.Grasping the opportunity to expand the customer base is something DSP BlackRock can aim for, either geographically or through new products.
The fact of the matter is that most regular fuel purchasers look around at billboards at fuel stations while availing services or driving in or driving out from the fuel station. And when they do, they notice your advertising at fuel station.
