A typical marketing specialist job description be included elements such as: marketing specialist duties, marketing specialist qualifications, marketing specialist traits, marketing specialist job information, marketing specialist templates, marketing specialist work conditions…

1. marketing specialist job description
A typical marketing specialist job description be included elements such as:
marketing specialist duties, marketing specialist qualifications, marketing
specialist traits, marketing specialist job information, marketing specialist
templates, marketing specialist work conditions…
Other useful materials for marketing specialist career:
• marketingmanagement123.com/23-free-ebooks-for-marketing-management
• marketingmanagement123.com/175-free-marketing-forms
• marketingmanagement123.com/16-free-tools-for-marketing-management
• marketingmanagement123.com/top-82-marketing-KPIs
• marketingmanagement123.com/top-19-marketing-job-descriptions
• marketingmanagement123.com/101-marketing-interview-questions-and-answers

2. Key duties/responsibilities for marketing specialist
1. Drive activities which develop differentiated product positioning and clear messaging
of the key product value proposition to the target markets.
2. Develop and manage programs to communicate and reinforce the value proposition to
the sales team and channel partners engaged with the product(s).
3. Development and delivery of marketing strategies encompassing online / digital
Marketing, Blogs, Webinars, Social Media, SEO and similar actions to engage target
customers.
4. Ensure the structure, navigation and content on all websites are continuously optimized
using on-page and technical SEO tactics to attract and engage prospects that closely
match our target market segments via organic search on Google, Bing and Yahoo.
5. Establish dashboards to track, analyze and report out to stakeholders how each website
initiative, PPC campaign, and social media platform is working to achieve the stated
goals and objectives. Suggest and implement next steps based on this data analysis for
continuous improvement.
6. Work collaboratively with other members of the Marketing Team to ensure all content
is optimized and consistent across all platforms and user experiences.
7. Help set, and work to, performance indicators for SEO, PPC and social media which
complement overall Marketing and Advicent business objectives.
8. Manage Advicent’s social media strategy including solicitation of content, posting and
tracking of results.

3. Key job qualifications for marketing specialist
1. A minimum of 1 year of experience supporting an internal sales team and/or
external customers directly.
2. Bachelor’s degree.
3. A minimum of 1 year of experience working with digital and/or online tools such
as CRM, CMS, Online Analytics, SEO tools.
4. Additional Qualifications:
5. Experience creating collateral, delivering the content, running campaigns, and/or
related marketing actions for a sales team.
6. Able to work in an entrepreneurial mode. Willing to contribute in an energetic
global team. Key actor in a new and innovative business within a multinational
corporation.
7. A history of successful product marketing and/or marketing communications.
8. Ready to wear multiple hats and switch context easily until the business matures.
9. Possess proven marketing tactical, analytical and implementation skills.
10. Digital marketing experience, tech savvy.
11. Experience targeting the industrial space and/or marketing online/cloud/digital
offerings I considered as an advantage.

4. Format for marketing specialist job description
A typical job description includes 4
main part as follows:
1. Job information
This part includes: job title, reporting
relationships, department, job
location, manager/supervisor’s title,
job code, purpose and objective of the
job.
2. List of main task
3. Contents of Job Specifications
• Knowledg/education.
• Skill requirements.
• Experience.
• Abilities. Ability include physical
ability, metal ability, aptitudes.
4. Contents of working conditions
• Environmental conditions
• Job hazards / safety
• Machine, tools and equipments

5. KSA model in setting up job description
1. What is KSA model?
KSA model is a competency model of individual. KSA is the same KSAO.
KSA include Knowledge, Skills and Abilities (also called KSAs model) that an
applicant must have to perform successfully in the position.
2. Components of KSA:
Knowledge
• A body of information needed to perform a task.
• For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills
• Skills are the proficiency to perform a certain task.
• For example, skill in operating computer peripherals such as printers.
Abilities
• Abilities are an underlying, enduring trait useful for performing tasks.
• For example, oral comprehension – the ability to listen to and understand
information and ideas presented through spoken words and sentences.

6. Materials for marketing specialist career:
Other useful materials for marketing
management that available at
marketingmanagement123.com
• Top free ebooks for marketing management
• Top free tools and techniques for marketing
management
• Top skills for marketing management
• Top free marketing job description templates
• 5 steps to writer write an effective marketing
job description
• 12 tips to write marketing job description
• Top 12 tips for career development
• Top 9 career path tips
• Top 14 career objectives
• Top 12 career promotion tips

7. Useful materials (continue…)
• Top 14 career objectives
• Top 12 career promotion tips
• Top 15 ways to search jobs
• Top 7 cover letter samples
• Top 8 resume samples
• 110 marketing interview questions with
answers
• 13 types of interview questions and how
to solve them
• 11 performance appraisal methods
(includes appraisal templates and forms)
• Top 28 performance appraisal forms
• Top 12 salary negotiation tips
• Top 9 tips to get high salary

8. Fields related to marketing specialist:
The above job description can be used for fields as:
construction, manufacturing, healthcare, non profit, advertising, agile,
architecture, automotive, agency, banking, budget, building, business
development, consulting, communication, clinical research, design, software
development, product development, interior design, web development,
engineering, education, events, electrical, exhibition, energy, ngo, marketing,
fashion, green card, oil gas, hospital, it, marketing, media, mining, nhs, non
technical, oil and gas, offshore, pharmaceutical, real estate, retail, research,
human resources, telecommunications, technology, technical, senior, digital,
software, web, clinical, hr, infrastructure, business, erp, creative, ict, hvac,
sales, quality management, implementation, network, operations,
architectural, environmental, crm, website, interactive, security, supply chain,
logistics, training, project management, administrative management, finance…
The above job description also can be used for job title levels: entry level
marketing specialist, junior marketing specialist, senior marketing specialist…