PowerPoint teaching students about marketing.

1. Marketing
Done By:
Paulette Wilson-Richards

2. Definition
• Marketing is the process of communicating the value of a
product or service to customers. It is also referred to as the art
of selling products, but selling is only a small fraction of
marketing.

3. Four P’s of Marketing
• Product
• Price
• Place
• Promotion

4. Product
• Technology has been changing the products and services
available in a major way.
• It is allowing firms to develop new 'packaged' products -
sometimes by providing integrated or related services such as
financial and estate agents services.
• This means that certain clients can be provided with access to
the firm's internal systems which both adds value and 'locks
in' clients to your service.

5. Price
• The technology allows a lot of information to be obtained
easily by customers thereby making it easier to compare
prices and thus making price competition fiercer.
• The use of computer systems to reduce the time and effort
involved in producing and delivering products and services
means that suppliers can either increase their margins or offer
the same services at a lower price.

6. Place
• Technology allows companies to keep up with their
competitors' and clients' activities.
• On-line polls and surveys can yield a large amount of
additional information about your clients.
• Technology also give you access a much wider geographical
spread than was previously possible.
• It also makes markets more even - allowing smaller players to
compete with big players and overseas competitors to enter
new markets with ease.

7. Promotion
• Technology has changed has impacted almost every sphere of
promotion such advertising, personal selling, public relations,
sales promotions etc.

8. Marketing Mix

9. Advantages

10. Disadvantages