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Marketing slideshare
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- 2. Definition • Marketing isthe process of communicating the value of a product or service to customers. It is also referred to as the art of selling products, but selling is only a small fraction of marketing.
- 3. Four P’s ofMarketing • Product • Price • Place • Promotion
- 4. Product • Technology hasbeen changing the products and services available in a major way. • It is allowing firms to develop new 'packaged' products - sometimes by providing integrated or related services such as financial and estate agents services. • This means that certain clients can be provided with access to the firm's internal systems which both adds value and 'locks in' clients to your service.
- 5. Price • The technologyallows a lot of information to be obtained easily by customers thereby making it easier to compare prices and thus making price competition fiercer. • The use of computer systems to reduce the time and effort involved in producing and delivering products and services means that suppliers can either increase their margins or offer the same services at a lower price.
- 6. Place • Technology allowscompanies to keep up with their competitors' and clients' activities. • On-line polls and surveys can yield a large amount of additional information about your clients. • Technology also give you access a much wider geographical spread than was previously possible. • It also makes markets more even - allowing smaller players to compete with big players and overseas competitors to enter new markets with ease.
- 7. Promotion • Technology haschanged has impacted almost every sphere of promotion such advertising, personal selling, public relations, sales promotions etc.
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