Marketing shower
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The document summarizes a marketing event where experts discussed the benefits of joint promotions between brands to increase attention and sales. They provided examples of successful joint promotions and discussed legal considerations for companies pursuing this strategy. The event concluded that finding the right partner brand is key, and that marketers should more often consider joint promotions which can result in combined offerings that benefit both brands and customers.
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The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Introduction Mobile Payment 20/11/2012
Mobile payments is a growing industry projected to reach $320 billion by 2016. It consists of 3 building blocks and different collaboration models between telecom companies, banks, and app stores. While initiatives and trials are underway using NFC and proximity payments, the industry still has 2-4 years before business models mature. Mobile payments may ultimately be part of a larger digital economy equation.
Quinten Fraai - Mobile Banking 20/11/2012
The document discusses the growing importance of mobile banking and payments. It notes that mobile internet usage is increasing and will soon outweigh desktop usage. It also highlights that 29% of Belgians currently use mobile banking and their satisfaction with it. However, 71% do not use it due to safety concerns, lack of smartphones, and ease of use issues. The document predicts that mobile banking will expand to include person-to-person payments and digital wallets on smartphones. However, it also cautions that cybercrime targeting smartphones will rise in the next three years and keeping mobile channels secure is critical.
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- 1. Event report Marketing Shower: "Joint promotions: Creating synergies between brands" 15 March 2012, at Kluwer in Mechelen Promoting our own products or services is part of daily business for marketeers. But have you ever considered combining forces with another brand? As shared during the last Marketing Shower of 15/03/2012, joint promotions can significantly increase the attention for your brand and can substantially increase sales for the different parties involved. For this edition of the Marketing Shower, the Marketing Alumni invited three experts to share their insights on joint promotions. Bert Van Thilborg from Global Image and Walter Devesse from B2B StratPartners elaborated on some successful examples of joint promotions. Thomas Goethals from Uniqum tackled the legal aspects that a company should take into consideration when opting for a joint promotion strategy. Finding the right match is clearly a fundamental condition for the happy ending of a joint promotion. Although there are different challenges such as the legal procedures, marketeers should consider combined offers more often. Joint promotions are like a flirt between two brands with great chance to result in a combined offering with a clear benefit for you, your partner and the seduced customer. By Grégory Delens (M3 2006)