Marketing quotes
•Download as PPTX, PDF•
0 likes•99 views
The document contains several quotes about marketing. Seth Godin emphasizes that marketing is now about the stories companies tell, not just the products or services. He also says marketing is a contest for people's attention. Another quote notes that marketing without data is like driving blind. The final quote suggests the best marketing comes from happy clients through their experiences.
Report
Share
Report
Share
Recommended
Natural Ice Cream
Find delicious,natural and organic ice-cream made of fresh fruits available all Our india as Thanco Fresh Natural ice cream.
for more details visit: www.naturalicecream.biz/
FMCG Introduction
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that the FMCG sector deals with household, personal care, food and beverage goods and is the 4th largest sector in India, growing at 11% annually. The key sections cover Indian FMCG market size and growth, market segmentation by type and sales channels, opportunities around the rural market and premium products, and challenges around counterfeiting and supply chain infrastructure. Major players in the Indian FMCG space are also listed based on their annual turnover.
visual merchandising project of big bazaar
This document summarizes a study on the effectiveness of visual merchandising in retail stores. It discusses Future Group, a large Indian retailer that operates several store formats including Big Bazaar. The document outlines the company profile, components of visual merchandising used, and the research methodology. A survey of 100 customers at a Big Bazaar store found that most visit with no set schedule, displays were generally rated as good but some felt they could be improved, and store design and displays were mostly rated as good. Suggestions include faster replenishment, brighter lighting, and more frequent window display changes. The conclusion is that effective visual merchandising can attract customers and increase sales.
HTC Product Launch Presentation
The document introduces several mobile devices from HTC and Perfect Match Device Design & Diversity. It discusses Peter Chou's history of innovation at Microsoft leading to development of color pocket PCs and smartphones. It then highlights HTC's portfolio of smart devices that offer choices to meet diverse user needs before introducing several new HTC devices for Q4 2007 - the HTC Shift, HTC S730, and HTC P6500 focused on mobile computing, messaging, and enterprise needs respectively. It concludes by discussing expansion of the HTC Touch family and availability of the HTC Touch Dual.
Spiritual marketing ppt
The research paper aims to know the true meaning of spirituality and tries to find the effect of a spiritual factor on marketing strategies of all corporates in the world.
A study on marketing strategies in mba infosoft pvt. ltd
This document discusses marketing strategies and provides an overview of MBA-Infosoft Pvt. Ltd. It begins with an introduction to enterprise resource planning (ERP) solutions and how they allow for efficient business processes. It then discusses the importance of multi-channel marketing plans for technology companies. The document also provides details on MBA-Infosoft, a Microsoft Certified Partner that provides IT consulting and solutions. It describes their offerings and goals to be a turnkey solutions provider through advisory services, application development, ERP implementations, and hosting solutions.
The brand report card
The document discusses 10 traits of successful brands including recognizing strengths and weaknesses, identifying areas for improvement, and competitive benchmarking. It defines a brand report card as assessing customer benefits, relevance over time, appropriate pricing based on consumer perception of value, proper positioning in consumers' minds, consistency while staying relevant, logical brand portfolios and hierarchies, effective marketing activities to build brand equity, understanding what the brand means to consumers, sustained support through examples, and maintaining balance in brand equity management. Strong brands combine attributes, image, service, and intangibles to create an attractive whole in consumers' minds.
Green Marketing Dissertation Topics
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
Recommended
Natural Ice Cream
Find delicious,natural and organic ice-cream made of fresh fruits available all Our india as Thanco Fresh Natural ice cream.
for more details visit: www.naturalicecream.biz/
FMCG Introduction
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that the FMCG sector deals with household, personal care, food and beverage goods and is the 4th largest sector in India, growing at 11% annually. The key sections cover Indian FMCG market size and growth, market segmentation by type and sales channels, opportunities around the rural market and premium products, and challenges around counterfeiting and supply chain infrastructure. Major players in the Indian FMCG space are also listed based on their annual turnover.
visual merchandising project of big bazaar
This document summarizes a study on the effectiveness of visual merchandising in retail stores. It discusses Future Group, a large Indian retailer that operates several store formats including Big Bazaar. The document outlines the company profile, components of visual merchandising used, and the research methodology. A survey of 100 customers at a Big Bazaar store found that most visit with no set schedule, displays were generally rated as good but some felt they could be improved, and store design and displays were mostly rated as good. Suggestions include faster replenishment, brighter lighting, and more frequent window display changes. The conclusion is that effective visual merchandising can attract customers and increase sales.
HTC Product Launch Presentation
The document introduces several mobile devices from HTC and Perfect Match Device Design & Diversity. It discusses Peter Chou's history of innovation at Microsoft leading to development of color pocket PCs and smartphones. It then highlights HTC's portfolio of smart devices that offer choices to meet diverse user needs before introducing several new HTC devices for Q4 2007 - the HTC Shift, HTC S730, and HTC P6500 focused on mobile computing, messaging, and enterprise needs respectively. It concludes by discussing expansion of the HTC Touch family and availability of the HTC Touch Dual.
Spiritual marketing ppt
The research paper aims to know the true meaning of spirituality and tries to find the effect of a spiritual factor on marketing strategies of all corporates in the world.
A study on marketing strategies in mba infosoft pvt. ltd
This document discusses marketing strategies and provides an overview of MBA-Infosoft Pvt. Ltd. It begins with an introduction to enterprise resource planning (ERP) solutions and how they allow for efficient business processes. It then discusses the importance of multi-channel marketing plans for technology companies. The document also provides details on MBA-Infosoft, a Microsoft Certified Partner that provides IT consulting and solutions. It describes their offerings and goals to be a turnkey solutions provider through advisory services, application development, ERP implementations, and hosting solutions.
The brand report card
The document discusses 10 traits of successful brands including recognizing strengths and weaknesses, identifying areas for improvement, and competitive benchmarking. It defines a brand report card as assessing customer benefits, relevance over time, appropriate pricing based on consumer perception of value, proper positioning in consumers' minds, consistency while staying relevant, logical brand portfolios and hierarchies, effective marketing activities to build brand equity, understanding what the brand means to consumers, sustained support through examples, and maintaining balance in brand equity management. Strong brands combine attributes, image, service, and intangibles to create an attractive whole in consumers' minds.
Green Marketing Dissertation Topics
Hi! Take a look at the list of best green marketing dissertation topics. More topics here https://www.marketingdissertation.net/available-topics-for-green-marketing-dissertation/
Formulating a strategic marketing planning for maggi
Nestle Lanka PLC manufactures and distributes food and beverage products in Sri Lanka. Their Maggi instant noodle brand holds 45-50% of the noodle market share. Between 2008-2013, Maggi noodle revenue grew by 15% annually on average. The company faces competition from Prima and Alli noodle brands. To increase market share, Nestle will reposition Maggi as a family brand and launch new product lines fortified with vitamins and minerals while utilizing competitive pricing and widespread distribution. The marketing objectives are to increase Maggi's market share to 50-60% and brand awareness by 10% through new product launches, upgrading existing lines, and promotional activities over the next year.
Emerging trends in marketing
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Market research of Kitchen Xpress spices for urban and rural consumers
This ppt is for a project which i did for MSL India, Ahmedabad. MSL India handed me one of its client Kitchen Xpress to do research on. The sample size was 120 out of which 90 was urban and 30 rural.
The areas which I covered under my research was Ahmedabad. Urban areas like Chandkheda, Sabarmati, Maninagar, Gurukul Road, Bodakdev, Satellite.
Rural areas like Shilaj, Bhadaj, Ghuma, Bopal Gaam
International Marketing Launch Pitch
As part of my studies, I had to make a pitch for the launch of a new product offering in the form of an executive presentation to the Senior Management Team of “SAMSUNG”. The aim of the Pitch is to help Senior Management to decide on its future Marketing Strategy in China.
Market Research on SF Sonic batteries.(EXIDE)
8
This document provides an overview of Exide Industries Limited, an Indian battery manufacturer. It discusses the company's profile, business profile, products, manufacturing facilities, financial trends, vision, mission and core values.
The key points are:
1. Exide was incorporated in 1947 and manufactures storage batteries from 2.5Ah to 20,400Ah capacity across various technology configurations.
2. It has seven battery manufacturing facilities in India and two home UPS facilities. Exide is one of the largest battery manufacturers in Southeast Asia.
3. Exide's main products are automotive batteries sold under the Exide, SF, Sonic and Standard Furukawa brands, and industrial
Marketing Plan Model
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Consumer buying behaviour of D-Mart
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
Financial analyst job description
A typical financial assistant job description be included elements such as: financial assistant duties, financial assistant qualifications, financial assistant traits, financial assistant job information, financial assistant templates, financial assistant work conditions…
Rural marketing - FMCG
The document discusses the rural FMCG sector in India. It provides definitions of rural areas and outlines the importance of rural marketing due to the large rural population size and lower costs. Key challenges in rural marketing are also discussed. Several major FMCG companies operating in India, such as ITC, Amul, Dabur, HUL, are highlighted for their rural development initiatives focused on areas like agriculture, sanitation, skill development and access to information. The future of the rural FMCG sector is promising with rising incomes and the sector is expected to reach $100-220 billion by 2025 aided by e-commerce growth.
T-shirt company
MaryJoans is a locally-owned, high-quality t-shirt company that supports breast cancer research. It uses market research to understand customers, competitors, and gauge business success. The document discusses qualitative and quantitative research methods, with qualitative involving focus groups and interviews to understand customer motivations, and quantitative using surveys and data analysis to aid expansion and increase sales and retention. Measures of success include customer satisfaction, financial performance, and acquiring new customers.
Ideal Key Issues presentation
Gray's Cookies is a family-owned brand known for its healthy, low-calorie cookies. While it has found success among health-conscious "proactive preventers", its awareness and sales among mainstream consumers remains low. This document outlines Gray's key issues, including the need to transition from a product-led to idea-led brand in order to connect more deeply with consumers and dominate the growing "good for you" cookie segment. It analyzes drivers like Gray's tasty products and brand health among early adopters, as well as inhibitors like weak advertising holding back awareness growth. The main challenge is how to increase Gray's appeal beyond its niche and lead its category.
Marketing Research & Marketing Strategies of Starbucks
The slide is all about how Starbucks does marketing research and what are its marketing strategies to always sustain in the market.
Also how the giant coffee chain established itself in India as well.
Marketing product launched Documentation
G-RO PRODUCT DOCUMENTATION
This is how to launched the product (marketing Documentation)
Innovative Smart Travel tech support
Fm analysis itc
ITC Ltd is one of India's largest conglomerates with a diverse portfolio including cigarettes, hotels, paper, packaging, agriculture, food, IT, apparel, personal care, matches and more. ITC has a market capitalization of $18 billion and turnover of over $5.1 billion. The document provides an overview of ITC Ltd, including its business segments, leadership in traditional industries, growth in new segments, social initiatives like e-Choupal for farmers, awards for quality and sustainability, and vision to create long-term value for shareholders and society. It also lists the top 10 FMCG companies in India by sector including Hindustan Unilever, ITC, Nestle, Am
Report on Consumer behavior towards dairy milk
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Marketing & Advertising Strategy - Women's Horlicks
The document discusses the launch of a new health drink called Women's Horlicks by GSK Consumer Healthcare in India. It is targeted at urban working women aged 19-50 to address common nutrient deficiencies. The product contains iron, calcium and other vitamins. Extensive promotion campaigns are proposed, including targeting offices, supermarkets and digital marketing to raise awareness of women's health needs. Celebrity endorsements and contests on social media will be used to promote the brand. The largest competitor is Protein X, which claims to provide protein for health and muscles.
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”Ritesh Gholap (Digital Ritesh)
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.Relaunch strategy of Cadbury's Picnic
The document provides an overview of the Indian chocolate industry and Cadbury's operations in India. It discusses the industry's size, key players, challenges like high temperatures, and growth opportunities from India's untapped rural market with low per capita consumption. It also examines Cadbury's strategies, products, and history in India, including dealing with a worm controversy. Finally, it analyzes the failure of Cadbury's Picnic product in India and proposes a marketing strategy to relaunch the product.
Strategic UX - Rapid experience strategy techniques to help businesses succee...
The document discusses strategic UX techniques to help businesses succeed. It covers several key areas:
1) Understanding customer needs through interviews, empathy maps, and personas to define problems and opportunities.
2) Developing a value proposition and business model to communicate how the product or service solves customer problems.
3) Mapping the customer experience through customer journeys and usability testing to ensure a seamless experience.
Marketing cadbury
This document provides information about target marketing for Cadbury Dairy Milk chocolate in India. It begins with an introduction to target marketing and segmentation. It then discusses Cadbury's target markets in India, which have expanded from kids to include all family members and occasions. The document outlines Cadbury's marketing mix strategies, objectives, and highlights for targeting different consumer groups. It concludes with a questionnaire and bibliography.
Work Quotes
Work is an important part of our lives, Work provides us with an inner creative joy. It saves us from the dullness and boredom of life. It puts our energies to a proper use.
Functions of Management
Effective management and leadership involve creative problem solving, motivating employees and making sure the organization accomplishes objectives and goals.
More Related Content
What's hot
Formulating a strategic marketing planning for maggi
Nestle Lanka PLC manufactures and distributes food and beverage products in Sri Lanka. Their Maggi instant noodle brand holds 45-50% of the noodle market share. Between 2008-2013, Maggi noodle revenue grew by 15% annually on average. The company faces competition from Prima and Alli noodle brands. To increase market share, Nestle will reposition Maggi as a family brand and launch new product lines fortified with vitamins and minerals while utilizing competitive pricing and widespread distribution. The marketing objectives are to increase Maggi's market share to 50-60% and brand awareness by 10% through new product launches, upgrading existing lines, and promotional activities over the next year.
Emerging trends in marketing
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Market research of Kitchen Xpress spices for urban and rural consumers
This ppt is for a project which i did for MSL India, Ahmedabad. MSL India handed me one of its client Kitchen Xpress to do research on. The sample size was 120 out of which 90 was urban and 30 rural.
The areas which I covered under my research was Ahmedabad. Urban areas like Chandkheda, Sabarmati, Maninagar, Gurukul Road, Bodakdev, Satellite.
Rural areas like Shilaj, Bhadaj, Ghuma, Bopal Gaam
International Marketing Launch Pitch
As part of my studies, I had to make a pitch for the launch of a new product offering in the form of an executive presentation to the Senior Management Team of “SAMSUNG”. The aim of the Pitch is to help Senior Management to decide on its future Marketing Strategy in China.
Market Research on SF Sonic batteries.(EXIDE)
8
This document provides an overview of Exide Industries Limited, an Indian battery manufacturer. It discusses the company's profile, business profile, products, manufacturing facilities, financial trends, vision, mission and core values.
The key points are:
1. Exide was incorporated in 1947 and manufactures storage batteries from 2.5Ah to 20,400Ah capacity across various technology configurations.
2. It has seven battery manufacturing facilities in India and two home UPS facilities. Exide is one of the largest battery manufacturers in Southeast Asia.
3. Exide's main products are automotive batteries sold under the Exide, SF, Sonic and Standard Furukawa brands, and industrial
Marketing Plan Model
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
Consumer buying behaviour of D-Mart
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
Financial analyst job description
A typical financial assistant job description be included elements such as: financial assistant duties, financial assistant qualifications, financial assistant traits, financial assistant job information, financial assistant templates, financial assistant work conditions…
Rural marketing - FMCG
The document discusses the rural FMCG sector in India. It provides definitions of rural areas and outlines the importance of rural marketing due to the large rural population size and lower costs. Key challenges in rural marketing are also discussed. Several major FMCG companies operating in India, such as ITC, Amul, Dabur, HUL, are highlighted for their rural development initiatives focused on areas like agriculture, sanitation, skill development and access to information. The future of the rural FMCG sector is promising with rising incomes and the sector is expected to reach $100-220 billion by 2025 aided by e-commerce growth.
T-shirt company
MaryJoans is a locally-owned, high-quality t-shirt company that supports breast cancer research. It uses market research to understand customers, competitors, and gauge business success. The document discusses qualitative and quantitative research methods, with qualitative involving focus groups and interviews to understand customer motivations, and quantitative using surveys and data analysis to aid expansion and increase sales and retention. Measures of success include customer satisfaction, financial performance, and acquiring new customers.
Ideal Key Issues presentation
Gray's Cookies is a family-owned brand known for its healthy, low-calorie cookies. While it has found success among health-conscious "proactive preventers", its awareness and sales among mainstream consumers remains low. This document outlines Gray's key issues, including the need to transition from a product-led to idea-led brand in order to connect more deeply with consumers and dominate the growing "good for you" cookie segment. It analyzes drivers like Gray's tasty products and brand health among early adopters, as well as inhibitors like weak advertising holding back awareness growth. The main challenge is how to increase Gray's appeal beyond its niche and lead its category.
Marketing Research & Marketing Strategies of Starbucks
The slide is all about how Starbucks does marketing research and what are its marketing strategies to always sustain in the market.
Also how the giant coffee chain established itself in India as well.
Marketing product launched Documentation
G-RO PRODUCT DOCUMENTATION
This is how to launched the product (marketing Documentation)
Innovative Smart Travel tech support
Fm analysis itc
ITC Ltd is one of India's largest conglomerates with a diverse portfolio including cigarettes, hotels, paper, packaging, agriculture, food, IT, apparel, personal care, matches and more. ITC has a market capitalization of $18 billion and turnover of over $5.1 billion. The document provides an overview of ITC Ltd, including its business segments, leadership in traditional industries, growth in new segments, social initiatives like e-Choupal for farmers, awards for quality and sustainability, and vision to create long-term value for shareholders and society. It also lists the top 10 FMCG companies in India by sector including Hindustan Unilever, ITC, Nestle, Am
Report on Consumer behavior towards dairy milk
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Marketing & Advertising Strategy - Women's Horlicks
The document discusses the launch of a new health drink called Women's Horlicks by GSK Consumer Healthcare in India. It is targeted at urban working women aged 19-50 to address common nutrient deficiencies. The product contains iron, calcium and other vitamins. Extensive promotion campaigns are proposed, including targeting offices, supermarkets and digital marketing to raise awareness of women's health needs. Celebrity endorsements and contests on social media will be used to promote the brand. The largest competitor is Protein X, which claims to provide protein for health and muscles.
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”Ritesh Gholap (Digital Ritesh)
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.Relaunch strategy of Cadbury's Picnic
The document provides an overview of the Indian chocolate industry and Cadbury's operations in India. It discusses the industry's size, key players, challenges like high temperatures, and growth opportunities from India's untapped rural market with low per capita consumption. It also examines Cadbury's strategies, products, and history in India, including dealing with a worm controversy. Finally, it analyzes the failure of Cadbury's Picnic product in India and proposes a marketing strategy to relaunch the product.
Strategic UX - Rapid experience strategy techniques to help businesses succee...
The document discusses strategic UX techniques to help businesses succeed. It covers several key areas:
1) Understanding customer needs through interviews, empathy maps, and personas to define problems and opportunities.
2) Developing a value proposition and business model to communicate how the product or service solves customer problems.
3) Mapping the customer experience through customer journeys and usability testing to ensure a seamless experience.
Marketing cadbury
This document provides information about target marketing for Cadbury Dairy Milk chocolate in India. It begins with an introduction to target marketing and segmentation. It then discusses Cadbury's target markets in India, which have expanded from kids to include all family members and occasions. The document outlines Cadbury's marketing mix strategies, objectives, and highlights for targeting different consumer groups. It concludes with a questionnaire and bibliography.
What's hot (20)
Formulating a strategic marketing planning for maggi
Formulating a strategic marketing planning for maggi
Market research of Kitchen Xpress spices for urban and rural consumers
Market research of Kitchen Xpress spices for urban and rural consumers
Marketing Research & Marketing Strategies of Starbucks
Marketing Research & Marketing Strategies of Starbucks
Marketing & Advertising Strategy - Women's Horlicks
Marketing & Advertising Strategy - Women's Horlicks
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
Strategic UX - Rapid experience strategy techniques to help businesses succee...
Strategic UX - Rapid experience strategy techniques to help businesses succee...
Viewers also liked
Work Quotes
Work is an important part of our lives, Work provides us with an inner creative joy. It saves us from the dullness and boredom of life. It puts our energies to a proper use.
Functions of Management
Effective management and leadership involve creative problem solving, motivating employees and making sure the organization accomplishes objectives and goals.
Startup vs Mnc
A startup company is thanking a multinational corporation. The startup appreciates the corporation's time and consideration. While the details of their discussion remain private, the startup expresses gratitude.
Startup quotes
Startups add a lot more value to work through the healthy working environment, reduced pressure and team initiatives. Here are some quotes to highlight the importance of a team to build an organisation.
Monday quotes 1
This document provides several short quotes and phrases intended to motivate and inspire people on Mondays by reminding them that it is a new week with new goals and opportunities to be productive and awesome. The quotes encourage positivity for the start of the week and wish for strong coffee to help with productivity.
Proud to be Associated
The document expresses gratitude but does not provide any additional context or information beyond acknowledging appreciation. It is a very short statement of thanks without details on what is being thanked for.
Employee Motivation
Employee motivation is the level of energy, commitment, and creativity that a company's workers bring to their jobs. Motivated employees are essential to the success of an organization.
Work life balance
Work–life balance - a concept including proper prioritizing between "work" (career and ambition) and "lifestyle" (health, pleasure, leisure, family and spiritual development/meditation).
Content marketing - Facts
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Office Diaries
Live up your day in the office with a set of fun challenges that will set you on the path to finding a new place of work.
Social Media Marketing- Laws
Gaining traffic or attention through social media sites is the prime focus of social media marketing.
Start up facts against myths
Some Indian startups like Snapdeal, Ola, PayTM, Quikr, and InMobi have valuations in line with international peers, showing the potential for a mature market. However, companies like Zomato, Practo, Oyo Rooms, and Grofers seem overvalued and will need to double their metrics like revenue and growth every year for several years to justify their valuations. While Indian startups are not currently profitable, some more established companies are reaching profit margins of 6-33%, suggesting profitability may be possible. A key metric is gross merchandise value, as revenues are typically 5-20% of GMV for many startups. These companies are also aggressively expanding into each other's
Busniess Growth
This document contains quotes about business growth from James Cash Penny, Benjamin Franklin, and Paul Leinwand. The quotes discuss growth as the result of forces working together, a process of experimentation through trial and error, and needing to come from an entire company working together. A final quote says that with great minds working together, growth will be inevitable.
Jane Barnett CV
This document contains a resume for Jane Marie Barnett including her contact information, personal profile, skills, employment history, qualifications, activities, and references. Her current role is as a Senior Administrator for Carillion where her duties include training delivery and administration for roadworks projects. She has over 10 years of experience in customer service, administration, and human resources roles.
Officediaries ppt
Pleasure in one's job leads to perfection in work. The office environment where people live and work shapes the culture and influences how decisions are made. A positive work culture comes from taking pleasure in one's job.
Smile Power Day
Smile Power Day is the perfect excuse to shine your pearly whites and show off those dimples. The smile is a symbol of happiness and vitality, a beacon of hope and an expression of emotion.
Viewers also liked (16)
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Marketing quotes
- 2. BUSINESS HAS ONLY TWO FUNCTIONS- MARKETING & INNOVATION -Milan Kundera
- 3. MARKETING IS NO LONGER ABOUT STUFF YOU MAKE, BUT ABOUT THE STORIES YOU TELL -Seth Godin
- 4. MARKETING IS A CONTEST FOR PEOPLE’S ATTENTION -Seth Godin
- 5. MARKETING WITHOUT DATA IS LIKE DRIVING WITH YOUR EYES CLOSED -Dan Zarella
- 6. THE BEST MARKETING OF ALL IS HAPPY CLIENTS -Susan Stripling
- 7. THANK YOU