This marketing plan summarizes California Casualty's Agency Services branch, which sells additional insurance products through partnerships with other companies to complement what California Casualty offers directly. The plan identifies key partnerships that allow Agency Services to offer products like umbrella, flood, and pet insurance. It also notes that the branch has a unique business model and niche focus on government workers, and that expanding partnerships will continue to help it grow despite the economy.

2. Business Description California Casualty is an insurance company that started in 1914, they insure government workers all over the country. In 2001 the company created a new branch called Agency Services, this branch sells insurance through other companies to California Casualty’s customers that the company does not offer.

3. IMPORTANT INFORMATION *Agency Services has partnered with Progressive, GeoVera,PetsBest, Foremost, Harford, and RLI. *By doing this the company can offer many other types of Insurance including umbrella, flood, earthquake, pet and motorcycle insurance. *Mission Statement- “To Support the California Casualty code by providing excellent customer service with honesty and integrity, and to meet the customers needs.”

4. Competitive Analysis *This company is very unique in that they are the only company that sells in the way they do to the niche of people they sell to. *California Casualtys biggest competition is Horace Mann because they seel their insurance strictly to teachers. *Horace Mann is not endorsed by the national educators association while California Casualty is which gives them the upperhand. *Horace Mann strictly sells their own insurance which is a plus for them.

5. ACTION PLAN *It is hard for the company to do much advertising since they sell to such a specific niche of people. *They do send representatives out to advertise to teachers, police officers and firefighters. *The company has up a very nice website and keeps getting featured in popular business associated magazines. *The plan is to keep adding more partnerships and associates like they have been doing. *This section of the company has yet to be impacted by the economy they keep expanding more and more.