Marketing Planning
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This document outlines a contingency marketing plan to introduce a new herbal tea drink called Dr. Thanh tea. The plan aims to achieve strong brand awareness and equity for Dr. Thanh tea within 6 months through a wide range of marketing activities including establishing price leadership, implementing a national distribution strategy through multiple channels, and employing push and pull promotion strategies. The marketing team will work to help the company meet its target of gaining 60% market share in the herbal tea drink category.
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Marketing Planning
- 1. CONTINGENCY MARKETING PLANNING GROUP 1
- 4. It is totally different from 0 degree greentea “Cool Down your life” (Giai Nhiet cuoc song)
- 13. x
- 14. x
- 15. x
- 16. X
- 17. x x
- 22. THANK YOU!
- 23. Substitute competitors Ready to use Take time to make